Apple Responds to Report on iOS 13's Frequent Location Tracking Reminders, Emphasizes Privacy

As of iOS 13, apps are no longer able to present an "always allow" option when requesting access to a user's location. The only way to immediately grant an app continuous access to location is to navigate to Settings > Privacy > Location Services, tap on an app, and select the "always" option if available.

iOS 13 also periodically reminds users about apps that are continuously tracking their location, complete with a map of those locations. An on-screen alert provides users with options to continue to "always allow" ongoing access to their location or to limit access to while the app is being used.

ios 13 location tracking reminder
In light of those changes, The Wall Street Journal today reported that some developers are concerned that the location tracking reminders will hurt adoption of their apps, while some iPhone users are said to have expressed frustration that the reminders appear every few days despite repeatedly selecting "always allow."

Apple responded to the report with a statement insisting that the changes were made to further safeguard user privacy.

"Apple has not built a business model around knowing a customer's location or the location of their device," an Apple spokesperson told The Wall Street Journal, adding that Apple builds its hardware and software with privacy in mind.

The amount of location data collected by apps while in the background has dropped by 70 percent since iOS 13 was released, according to Jason Smith, chief business officer of data intelligence company Location Sciences. Given how easily the data can be used to identify and track individuals, that is a promising sign.

Top Rated Comments

m0sher Avatar
16 months ago
In this day and age I love my privacy. Thank you Apple.
Score: 63 Votes (Like | Disagree)
1144557 Avatar
16 months ago
Im sure the devs are frustrated. They cannot steal and sell your data anymore and are losing money. Tough for those shady devs.

Yes the popup is a bit annoying every few days but far better than the alternative of letting apps do whatever they want to re-enabling settings you didnt want
Score: 57 Votes (Like | Disagree)
Bandaman Avatar
16 months ago
Yep ... devs can go screw themselves. I'll take my privacy, thanks.
Score: 38 Votes (Like | Disagree)
Zwhaler Avatar
16 months ago

The amount of location data collected by apps while in the background has dropped by 70 percent since iOS 13 was released, according to Jason Smith, chief business officer of data intelligence company Location Sciences.
A round of applause for Apple for this laudable feat!
Score: 32 Votes (Like | Disagree)
1146331 Avatar
16 months ago
This almost reminds me of Windows Vista and their crappy implementation of the UAC dialog.

If I select always allow, I don't need nanny Apple to remind me every few days. I'm not an idiot [though they think all their users are].
Score: 23 Votes (Like | Disagree)
PickUrPoison Avatar
16 months ago

The amount of location data collected by apps while in the background has dropped by 70 percent since iOS 13 was released, according to Jason Smith, chief business officer of data intelligence company Location Sciences.
This is awesome. These devs complaints are the same type of bitching we heard when Apple prevented the abuse of cookies in cross-site tracking. I’m ok that they’re concerned. I’m also concerned—about my privacy. When they scream this loud, you know Apple has done something right.

Thanks Tim Apple!!
Score: 23 Votes (Like | Disagree)

Top Stories

imac pro featured black

Apple Confirms iMac Pro Will Be Discontinued When Supplies Run Out, Recommends 27-Inch iMac

Saturday March 6, 2021 7:33 am PST by
Apple on late Friday evening added a "while supplies last" notice to its iMac Pro product page worldwide, and removed all upgrade options for the computer, leaving only the standard configuration available to order for now. We've since confirmed with Apple that when supplies run out, the iMac Pro will no longer be available whatsoever. Apple says the latest 27-inch iMac introduced in August...
bloodoxygenapplewatch

Apple Watch Series 7 to Gain Breakthrough New Health Feature

Friday March 5, 2021 5:34 am PST by
Apple is reportedly planning to bring a new, first-of-its-kind health technology to the Apple Watch Series 7, in what could be a breakthrough for managing conditions such as diabetes more easily. According to a recent report from ETNews, the Apple Watch Series 7 will feature blood glucose monitoring via a non-invasive optical sensor. Measuring blood glucose levels, also known as blood...
Top Stories 48

Top Stories: iPhone 13 Leaks, OLED iPads and Macs, New AirTags Evidence

Saturday March 6, 2021 6:00 am PST by
iPhone rumors are heating up, with noted analyst Ming-Chi Kuo this week releasing a wide-ranging report outlining his expectations for the iPhone lineup over the next three years. This week also saw rumors about OLED displays potentially coming to iPad and Mac starting next year, increasing signs of AirTags functionality in iOS 14.5 betas, and more, so check out all of the details below! i...
apple products refurbished store banner

Class Action Lawsuit Over Apple Providing Refurbished Replacement Devices Proceeding to Trial in August

Friday March 5, 2021 9:53 am PST by
Initially filed in 2016, a class action lawsuit that accuses Apple of violating the Magnusson-Moss Warranty Act, Song-Beverly Consumer Warranty Act, and other U.S. laws by providing customers with refurbished replacement devices is set to proceed to trial August 16, according to a notice this week from law firm Hagens Berman Sobol Shapiro LLP. Apple's repair terms and conditions state that,...
Oled iPads and MackBook Pro

OLED 10.9-Inch iPad Rumored for Early 2022, 12.9-Inch iPad Pro and 16-Inch MacBook Pro Could Follow

Thursday March 4, 2021 8:37 pm PST by
Earlier today, DigiTimes shared a preview of an upcoming report claiming that Apple is working on both iPad and Mac notebook models with OLED displays that could launch starting in 2022. The full report from DigiTimes is now available, and it includes several new alleged details about Apple's plans. According to the report, the first of these devices to adopt an OLED display is likely to be...
iPhone 13 Notch Feature2

iPhone 13 Rumor Recap: Smaller Notch, Larger Batteries, 120Hz for Pro Models, Improved 5G, Wi-Fi 6E, and More

Friday March 5, 2021 8:20 am PST by
While we are likely at least six months away from Apple unveiling the so-called iPhone 13 lineup, rumors about the devices are starting to accumulate, so we've put together this recap of everything that is expected so far. The upcoming iPhone 13 lineup will consist of the same four models and the same screen sizes as the iPhone 12 lineup, according to reputable analyst Ming-Chi Kuo,...
imac pro while supplies last

iMac Pro No Longer Custom Configurable, Available 'While Supplies Last'

Friday March 5, 2021 10:14 pm PST by
Apple appears to be on the verge of discontinuing the iMac Pro, with the store page for the high-end all-in-one Mac including a "While supplies last" tagline and only the base model with no custom configurations available for purchase. The iMac Pro launched in December 2017, and while there have been a few tweaks to the available configurations over the years, it has received no substantial...
hlh030121feafutureoffitness012 1614286673

A Look Inside Apple's 23,000 Square-Foot Fitness+ Studio

Friday March 5, 2021 10:59 am PST by
Apple Fitness+, the latest service to join the Apple family, integrates tightly with the Apple Watch to offer a comprehensive and growing selection of workout and exercise videos made by a team of professional trainers. Apple Fitness+ Studio (via Men's Health) Apple curates and records all of the videos at a location in Santa Monica, California, and each video features a similar background...
maxresdefault

What's on Your iPhone Home Screen?

Thursday March 4, 2021 10:31 am PST by
Over on our YouTube channel, MacRumors videographer Dan has a new video up where he shares his Home Screen, wallpaper, and all of his current favorite widgets. Subscribe to the MacRumors YouTube channel for more videos. Check out Dan's video to see his setup, and then comment below and show us your own Home Screens. It's always fun to see other peoples' Home Screens, and with widgets and...
microsoft edge vertical tabs

Microsoft Edge 89 Brings Vertical Tabs and New History View

Friday March 5, 2021 4:06 am PST by
Microsoft has officially released version 89 of its popular Chromium-based Edge browser, bringing its long-trialed vertical tabs feature to Mac for the first time. Vertical tabs are intended to make more efficient use of screen space, and should prove a welcome addition for users browsing on 16:9 ratio displays in particular. Users can click vertical tabs to switch between them and...