Apple May Develop Original Podcasts Related to Apple TV+ Content

Apple is considering creating original podcasts focused on TV shows and movies from its Apple TV+ streaming service, reports Bloomberg. The podcasts would be used to promote ‌Apple TV+‌ content.

In the summer of 2019, Apple began asking podcast producers to pitch ideas for podcasts with connections to ‌Apple TV+‌ shows, and has since discussed making podcasts with the producers of some of those TV shows.

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Apple's streaming TV service, which launched in November, has less content than other streaming services like Hulu, Disney+, and Netflix, so podcasts could provide Apple with a way to draw in new viewers. Though Apple is new to streaming TV, some of its shows, like "The Morning Show" have already earned award nominations and wins.

‌Apple TV+‌ competitor Netflix creates podcasts that offer behind the scenes looks at TV shows, so Apple could potentially offer something similar for its own shows.

Apple's plans have not been finalized, and it's not clear when ‌Apple TV+‌ podcasts might start rolling out if Apple does indeed decide to continue on with the project.

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Top Rated Comments

Doctor Q Avatar
59 months ago
How about an Apple podcast about the behind-the-scenes negotiations and decision making that determine which shows are added to Apple TV+?

Just think of the intrigue, the suspense, the cliffhangers, and the surprise outcomes!
Score: 5 Votes (Like | Disagree)
MEJHarrison Avatar
59 months ago

Can anyone imagine NetFlix doing this
Can anyone imagine people actually reading the article before replying?

From the article:

Apple TV+ competitor Netflix creates podcasts that offer behind the scenes looks at TV shows, so Apple could potentially offer something similar for its own shows.
Score: 4 Votes (Like | Disagree)
Eduardo1971 Avatar
59 months ago
This would be awesome-I LOVED, the podcast for the HBO miniseries Chernobyl.

A podcast of that caliber would only help to increase viewership rates for Apple TV+ shows.
Score: 3 Votes (Like | Disagree)
rmoliv Avatar
59 months ago
Apple TV+ needs a blockbuster if it wants to thrive. Focus on that.
Score: 3 Votes (Like | Disagree)
Valmont11 Avatar
59 months ago
I just discovered that The Morning Show is the actual title of the show we get to experience as The Morning Wars here in Australia!
Score: 2 Votes (Like | Disagree)
subjonas Avatar
59 months ago
How far Amy and Rachel have come.



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Score: 2 Votes (Like | Disagree)