Apple has asked Taiwan Semiconductor Manufacturing Co (TSMC) to increase production of the A-series chips that are used in the iPhone 11, 11 Pro, and 11 Pro Max due to higher-than-expected demand, reports Bloomberg.
iPhone 11 and 11 Pro demand has been outperforming Apple's expectations, and sales have been especially strong in China, a welcome change from the drop in sales that Apple saw with the 2018 iPhone models. Apple's iPhone 11, priced starting at $700, has been a "particular driver" for the increased demand.
Apple's TSMC A13 chip orders are set to increase again in just a few months as Apple prepares to launch a new low-cost iPhone, which will be a successor to the popular iPhone SE.
The upcoming iPhone, which could launch as early as March, is said to feature an affordable price tag. The device is rumored to feature a 4.7-inch display, thick top and bottom bezels with a Touch ID Home button, and a single-lens camera, but it will be equipped with the same A13 chip used in the 11 and 11 Pro.
During a recent earnings call, TSMC reported earnings above most analyst expectations and forecasted a strong quarter ahead.
Top Rated Comments
Wait, what, increase?!
Apple likely plans months in advance, so this would be for anticipated sales. Apple is world class at having product available, so this isn’t some rush to get some on the shelves next week.
Now the naming makes more sense, you have iPhone 11, so the standard iPhone, and then the Pro model with more features.
From a marketing perspective is better to have this naming instead of letters. I don't think it is the main reason why 11 is selling more than Xr, but I think it helps
Part of my 3 and half - 4 years upgrade cycle.
I found that this is the best interval to upgrade to feel the bump in technology and to be financially aware.
either way iPhones consistently keep their strength for 2-3 years and they degrade after the third slowly: battery or OS is to much for them to handle.