Apple Offering an App Store 'Surprise' From December 24 to December 29 [Updated]

Apple is planning to offer some kind of holiday App Store promotion that may see the company giving away free apps and games.

In Australia, where it is December 24, ‌App Store‌ users are waking up to an App Store story that mentions a "surprise" for Tuesday and explains that users can expect a treat every day from December 24 to December 29.

Tuesday's surprise isn't live yet, but it will be shortly! Make sure you come back soon to check it out.

Have you seen today's goodies? Look for the unwrapped presents on the ‌App Store‌'s Today, Games, and Apps tabs.

From December 24 to 29, you'll find a new surprise every day on the ‌App Store‌. Come back daily to discover which treat we have waiting for you!
The wording of the story suggests that Apple is planning to give away free apps and games in a promotion similar to the 12 Days of Christmas promotion that the company used to run several years back.

We don't know yet what app or game Apple plans to give away on December 24, but we should find out soon from Australian users. ‌App Store‌ users in other countries like the United States can expect to see the same promotions when December 24 rolls around.

Update 10:39 a.m.: The surprises have gone live in New Zealand, and MacRumors readers tonyduffe and @Ldeverell report that the deals include a special in-app purchase bundle Looney Tunes World of Mayhem and a three-month subscription for the price of one month in Canva. We'll have to see if offers are the same around the world.

Update 2: Based on reader reports, the daily surprises appear to only be available in Australia and New Zealand, with a subset of them also seen in India.

Top Rated Comments

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5 weeks ago
Used to love 12 days of christmas...
Rating: 21 Votes
5 weeks ago
Yup, live in nz this morning too

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The surprise is that offering 60% discount on the purchase of 200 gems for a game is not exactly the holiday gift of a lifetime...
Rating: 17 Votes
5 weeks ago
So, nothing free. Just IA discounts and trials? Wow, so generous! Hahahahahahahaha
Rating: 10 Votes
5 weeks ago

With the margins Apple is getting on their products, I doubt that a give away worth a few dollars will affect their bottom line :).

I disagree.

I think it will increase their bottom line by increasing customer satisfaction and loyalty.
Rating: 8 Votes
5 weeks ago
I doubt they’re giving away useful apps, like Microsoft Office.
Rating: 7 Votes
5 weeks ago
Is this the best you can do apple...
Rating: 6 Votes
5 weeks ago
I'm not seeing this in the UK App Store, I hope we get it too. I loved 12 Days of Christmas when that was a thing. Hopefully it makes a comeback.
Rating: 6 Votes
4 weeks ago

Apple has a Market Cap today of $1.3T USD, & that's the best they can do !

Schiller, even you, can do better than that !

Apple should offer something "worthwhile" every single day during their Xmas App Store promo period !

And by offer, I mean FULLY subsidized by AAPL !

LOL at guys complaining about their present not being good enough. Sounds like a spoiled brat.
Rating: 5 Votes
5 weeks ago

And they're up.

Looney Tunes World of Mayhem:
To get you in the mood for mayhem, for today only, there's a special bundle on offer: the Holiday Boost Pack, which includes 200 gems and one golden ticket, available at a 60% discount off the regular value.

To fire up that creative spark, for today only Canva Is offering a three-month subscription for the price of one month, available when you subscribe up front.

Hopefully this is inaccurate. otherwise I fail to see where the "Free games and apps" part comes in. just a bunch of scam offers to get your cc info on a scheduled payment. set it and forget it
Rating: 5 Votes
4 weeks ago

What did Apple promise you that you didn't get?

Rating: 5 Votes

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