Apple Offering an App Store 'Surprise' From December 24 to December 29 [Updated]

Apple is planning to offer some kind of holiday App Store promotion that may see the company giving away free apps and games.

In Australia, where it is December 24, ‌App Store‌ users are waking up to an App Store story that mentions a "surprise" for Tuesday and explains that users can expect a treat every day from December 24 to December 29.

appstoresurprises

Tuesday's surprise isn't live yet, but it will be shortly! Make sure you come back soon to check it out.



Have you seen today's goodies? Look for the unwrapped presents on the App Store's Today, Games, and Apps tabs.

From December 24 to 29, you'll find a new surprise every day on the App Store. Come back daily to discover which treat we have waiting for you!

The wording of the story suggests that Apple is planning to give away free apps and games in a promotion similar to the 12 Days of Christmas promotion that the company used to run several years back.

We don't know yet what app or game Apple plans to give away on December 24, but we should find out soon from Australian users. ‌App Store‌ users in other countries like the United States can expect to see the same promotions when December 24 rolls around.

Update 10:39 a.m.: The surprises have gone live in New Zealand, and MacRumors readers tonyduffe and @Ldeverell report that the deals include a special in-app purchase bundle Looney Tunes World of Mayhem and a three-month subscription for the price of one month in Canva. We'll have to see if offers are the same around the world.

app store 2019 surprise

Update 2: Based on reader reports, the daily surprises appear to only be available in Australia and New Zealand, with a subset of them also seen in India.

Top Rated Comments

markfc Avatar
32 months ago
Used to love 12 days of christmas...
Score: 21 Votes (Like | Disagree)
tillsbury Avatar
32 months ago
Yup, live in nz this morning too

https://apps.apple.com/nz/story/id1488144199

The surprise is that offering 60% discount on the purchase of 200 gems for a game is not exactly the holiday gift of a lifetime...
Score: 17 Votes (Like | Disagree)
decypher44 Avatar
32 months ago
So, nothing free. Just IA discounts and trials? Wow, so generous! Hahahahahahahaha
Score: 10 Votes (Like | Disagree)
bobob Avatar
32 months ago

With the margins Apple is getting on their products, I doubt that a give away worth a few dollars will affect their bottom line :).
I disagree.

I think it will increase their bottom line by increasing customer satisfaction and loyalty.
Score: 8 Votes (Like | Disagree)
m0sher Avatar
32 months ago
I doubt they’re giving away useful apps, like Microsoft Office.
Score: 7 Votes (Like | Disagree)
Pez555 Avatar
32 months ago
Is this the best you can do apple...
?
Score: 6 Votes (Like | Disagree)

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
EA Apple Maybe Feature

Apple Reportedly Talked With Electronic Arts About Potential Acquisition

Monday May 23, 2022 10:58 am PDT by
Apple is one of several companies that have held talks with Electronic Arts (EA) about a potential purchase, according to a new report from Puck. EA has spoken to several "potential suitors," including Apple, Amazon, and Disney as it looks for a merger arrangement. Apple and the other companies declined to comment, and the status of the talks is not known at this time, but Apple does have an ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...