BMW No Longer Charging Monthly Fee for CarPlay in Cars With Newest Software

BMW in early 2018 decided to begin offering BMW customers CarPlay access for a subscription fee rather than a one-time fee, requiring BMW owners to pay $80 per year to use ‌CarPlay‌ after the first year of owning a BMW vehicle.

No other car manufacturer that offers ‌CarPlay‌ charges a monthly fee, so this change was understandably unpopular with BMW customers. Prior to the subscription fee, BMW charged a one-time $300 upgrade fee.

bmw carplay main
Given the negative sentiment over the subscription charges, BMW is now changing its plans. According to a BMW spokesperson that spoke with British site AutoCar, BMW will now offer ‌CarPlay‌ for free for the lifetime of the car on all models that have the latest ConnectedDrive infotainment system installed.

Models that do not use the latest system, such as the i3 and the i8, will now require a one-time fee instead of the subscription access. Going forward, in vehicles with the new system, ‌CarPlay‌ will be available at no cost.

U.S. site Autoblog has confirmed that BMW is also making this change in the United States. "BMW is always looking to satisfy our customers' needs and this policy change is intended to provide BMW owners with a better ownership experience," a BMW spokesperson told Autoblog after being asked why the change was made.

It's not yet clear when BMW customers who already pay for a subscription will be able to stop paying for ‌CarPlay‌ access, nor is there word on whether BMW will be reimbursing customers who already paid for a longterm ‌CarPlay‌ subscription.

Related Roundup: CarPlay

Top Rated Comments

lyngo Avatar
37 months ago
It was a dumb move to charge people this in the first place.
Score: 53 Votes (Like | Disagree)
BlargKing Avatar
37 months ago

It's unbelievable that BMW is trying to make money. What a bunch of greedy corporate running dogs!

Cars should be free! Everything should be free! Just like in the worker's paradise of the USSR! Those were the days, comrades, when we could ride our Volgas and marvel at the glory of our society.
Except in this case you can buy cars at a fraction of the cost of a Bloated Money Waste that don't charge a fee to use a functionality thats built into the car's head unit.
Score: 26 Votes (Like | Disagree)
CC77 Avatar
37 months ago
What a stupidly transparent cash grab. How did they even spin this in the first place?
Score: 23 Votes (Like | Disagree)
wigby Avatar
37 months ago

I mean if your already shelling out for an overpriced brand its not surprising that they think they can get more money out of you.
Are you talking about Apple or BMW?
Score: 22 Votes (Like | Disagree)
PickUrPoison Avatar
37 months ago

Just here to see how this gets spun into BMW is evil thread.

At the end of the day, they did a pricing exercise, it met negative feedback and they listened to the consumer. Thats how business rolls people. Kudos to BMW
It was a very customer-hostile and foolish pricing exercise, which could easily have been predicted to be met with extremely negative feedback.

It was completely unnecessary, and only succeeded in pissing off their (decreasingly) loyal buyers—which they are free to do, if they so wish. Which they apparently did.

That’s not how a smart business rolls, and no kudos are due. Whoever implemented that little doozie without any market research should probably be fired, as they don’t understand how a stupid pricing exercise can lead to a loss of hard-earned customer goodwill, as well as potentially lasting brand damage. Penny wise and pound foolish.
Score: 19 Votes (Like | Disagree)
spazzcat Avatar
37 months ago

It's unbelievable that BMW is trying to make money. What a bunch of greedy corporate running dogs!

Cars should be free! Everything should be free! Just like in the worker's paradise of the USSR! Those were the days, comrades, when we could ride our Volgas and marvel at the glory of our society.
In this case, they are/were being greedy. Changing for something Apple created and every other carmaker is not charing for...
Score: 16 Votes (Like | Disagree)

Popular Stories

apple watch ultra hammer test

YouTuber Tests Apple Watch Ultra Durability With a Hammer: Table Breaks Before the Watch

Sunday September 25, 2022 2:27 pm PDT by
A YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display. TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
tim cook spring loaded event

Six Major Products to Expect From Apple in 2023

Sunday September 25, 2022 10:57 am PDT by
As we approach the end of a busy product release season for Apple with only new iPads and Macs left to be announced over the next month or so, we're also setting our sights on 2023. Apple is rumored to have several major products in the pipeline for next year, including new Macs, a new HomePod, a VR/AR headset, and so much more. Other than new iPhones and Apple Watches, which are expected...
Tim Cook Apple Event

Gurman: New iPads and Macs May Be Announced Through Press Releases, No October Event

Sunday September 25, 2022 6:50 am PDT by
Apple may decide to release its remaining products for 2022, which include updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pro models, through press releases on its website rather than a digital event, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases,...
AirPods Max 2022 Colors

Ten Things AirPods Pro 2 Tell Us About AirPods Max 2

Saturday September 24, 2022 1:00 am PDT by
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max. Almost two years later, rumors...
iPhone 14 Pro Sports Scores Dynamic Island

iPhone 14 Pro Features Live Sports Scores in Dynamic Island on iOS 16.1

Monday September 26, 2022 7:52 am PDT by
Earlier this month, Apple announced that iOS 16.1 will enable a new Live Activities feature that allows iPhone users to stay on top of things that are happening in real time, such as a sports game or a food delivery order, right from the Lock Screen. On the iPhone 14 Pro and Pro Max, Live Activities also integrate with the Dynamic Island. Premier League match in Dynamic Island via Paul Bradford ...
General iOS 16 Feature Yellow

Some iOS 16 Users Continue to Face Unaddressed Bugs and Battery Drain Two Weeks After Launch

Monday September 26, 2022 7:34 am PDT by
Today marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more. After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...
iPhone 14 Pros in Hand Black Background Feature

Verizon iPhone 14 Pro Customers Reporting Cellular Connection Issues

Monday September 26, 2022 6:23 am PDT by
iPhone 14 Pro customers on the Verizon network in the U.S. are reporting issues with slow and unreliable 5G cellular connections and calls randomly dropping. Several threads on Reddit (1,2,3) and the MacRumors forums chronicle issues faced by Verizon customers and Apple's latest iPhone. According to user reports, signal strength on the iPhone 14 Pro is unreliable and weak, while other...
iphone 14 pro max deep purple

iPhone 15 'Ultra' Could Replace Pro Max Model Next Year

Sunday September 25, 2022 7:02 am PDT by
Apple is gearing up to possibly replace its "Pro Max" iPhone with an all-new "Ultra" iPhone 15 model next year, reliable Bloomberg journalist Mark Gurman said today. Writing in his latest Power On newsletter, Gurman said that for the iPhone 15, Apple is planning a revamped design alongside USB-C and a potential name change. Apple could replace its "Pro Max" branding, which it started to use...
apple watch ultra deuglify 1

Apple Watch Ultra User Mods Titanium Casing to 'Deuglify' Design

Tuesday September 27, 2022 8:05 am PDT by
An Apple Watch Ultra user has modified their new device's casing to add a brushed finish and remove the orange color of the Action Button in an effort to make it more visually appealing. The Apple Watch Ultra offers the first complete redesign of the Apple Watch since the product line's announcement in 2014, and while the design has been met with praise from many users, some have criticized...