BMW Plans to Turn CarPlay Into Subscription-Based Service Next Year

BMW plans to offer CarPlay as a subscription-based service beginning next year, rather than charge a one-time fee, reports The Verge.

bmwcarplay
The automaker will charge $80 per year for access to CarPlay starting next year, with no fee during the first year of ownership of a new BMW, according to Don Smith, technology product manager for BMW North America.

BMW currently charges a $300 upgrade fee to drivers who want CarPlay, available in its 2017 model year and newer vehicles.

Smith believes switching to a subscription-based pricing system will provide BMW owners with more flexibility. "This allows the customer to switch devices," he said, while mentioning Android as a specific example.

BMW doesn't currently support Android Auto, although Smith said Google Assistant is coming to new BMW models later in 2018.

Smith also argued that the annual fee could actually work out to be cheaper for somebody with an average length lease, as the total cost after four years after the free first year of access would be $240, cheaper than the one-time $300 charge.

Of course, those who don't trade in their BMW once every four years can expect the CarPlay subscription fees to add up significantly over the long term. All the while, many other automakers now offer CarPlay as a standard feature.

BMW may ultimately decide against this idea if it receives enough negative feedback from customers, but we'll have to wait and see.

Related Roundup: CarPlay
Tag: BMW

Popular Stories

airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday May 28, 2024 11:46 am PDT by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6F7, up from the 6B34 firmware released in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update. Apple does not give...
maxresdefault

Report: These 10 New AI Features Are Coming in iOS 18

Sunday May 26, 2024 12:57 pm PDT by
iOS 18 and macOS 15 will offer an array of new AI features such as auto-generated emojis, suggested replies to emails and messages, and more, Bloomberg's Mark Gurman reports. Subscribe to the MacRumors YouTube channel for more videos. A significant portion of Apple's Worldwide Developers Conference (WWDC) is expected to focus on AI features. Writing his latest "Power On" newsletter, Gurman...
wwdc 2024 main image feature

Apple Confirms Time for June 10 WWDC Keynote, Shares Full Schedule

Tuesday May 28, 2024 10:21 am PDT by
Apple today shared details on the schedule that it has prepared for the 2024 Worldwide Developers Conference, which is set to take place from June 10 to June 14. While WWDC always includes a keynote, Apple has confirmed that it will be held on June 10 at 10:00 a.m. Pacific Time. Apple is expected to announce iOS 18, iPadOS 18, macOS 15, tvOS 18, watchOS 11, and visionOS 2, and at this time,...
Apple iPhone 15 Pro lineup Action button 230912

Apple Green-Lights iPhone 16 Pro Display Production

Tuesday May 28, 2024 5:13 am PDT by
Samsung Display and LG Display have been granted approval for mass production of OLED screens for Apple's upcoming iPhone 16 Pro models, Korea's The Elec reports. Both suppliers apparently received approval earlier this month, paving the way for the commencement of mass production of screens for the iPhone 16 Pro models. While Samsung Display will supply OLED screens for all four iPhone 16...
iPad Pro Landscape Apple Logo Feature

Apple Says Future iPads Could Feature Landscape Apple Logo

Monday May 27, 2024 6:31 am PDT by
French website Numerama interviewed three senior Apple employees about the new iPad Pro models that launched earlier this month. While the discussion did not reveal many new details, it did mention one potential change for future iPads. While the Apple logo on the back of iPads is positioned so that it appears upright in vertical orientation, the devices are often used in landscape...

Top Rated Comments

Cougarcat Avatar
83 months ago
What a joke. Apple should explicitly forbid this in its licensing terms.
Score: 125 Votes (Like | Disagree)
Chaginxin Avatar
83 months ago
All I can say is WTF?

and a $300 upgrade on a 30k+ car...one more reason not to buy a BMW...
Score: 81 Votes (Like | Disagree)
sputnikv Avatar
83 months ago
This is a lawsuit waiting to happen
Score: 48 Votes (Like | Disagree)
nikicampos Avatar
83 months ago
What's next?

Do you want ABS, pay $10 month.
Want access to your trunk, unlimited for $10 a month or $1 every time you open it.

The whole subscription base thing is getting out of hand!!!
Score: 37 Votes (Like | Disagree)
atrisk Avatar
83 months ago
Next it will costs 29.99 for each bag you want to put in your trunk for a trip more than 25 miles.
Score: 34 Votes (Like | Disagree)
tkukoc Avatar
83 months ago
Wow talk about scamming customers.
Score: 33 Votes (Like | Disagree)