Former HBO CEO Richard Plepler in Talks With Apple About Apple TV+ Production Deal

Former HBO CEO and chairman Richard Plepler is in talks with Apple about an exclusive Apple TV+ production deal, reports Deadline.

Plepler is planning to launch a production company and is currently negotiating a deal that would land him with Apple, producing content for Apple's streaming television service.

richard plepler

Image credit: REX/Shutterstock

Plepler, known for his showmanship, creative instincts and willingness to take risks, had been a key driving force behind HBO's success over the past couple of decades. He was elevated to HBO CEO in 2012. Before that he was co-president.

Plepler left HBO in February after spending 30 years at the company and has reportedly spent the last several months exploring different opportunities. According to Deadline, Plepler was not interested in returning to TV as an executive, but was instead looking for opportunities as a producer.

The talks are being conducted by Jamie Erlicht and Zack Van Amburg, two former Sony executives who have been spearheading Apple's television efforts.

Apple has already signed production deals with multiple companies, including A24, Imagine Documentaries, and Oprah Winfrey, plus it has established deals with producers and directors like Jason Katims, Alfonso Cuaron, and Justin Lin.

Top Rated Comments

CarlJ Avatar
36 months ago

People who keep slamming Apple TV+ for its so called "mediocre content" have to realize that Apple TV+ is only in it's infancy and has the potential, (in name alone really) to attract talent like this and in the future has the possibility to be GREAT!
This. They've shown that they're willing to do stuff that's not G-rated (an early concern many had), they're looking for unusual new shows (vs. dozens of cookie cutter sitcoms, dramas, etc., so industry types that have a show they always wanted to do have another place to pitch such projects), and they have more spare cash than some small nations. If they make a long series of correct decisions, they can potentially draw in a lot of really top notch production talent, and make some great shows in the long run.
Score: 5 Votes (Like | Disagree)
CarlJ Avatar
36 months ago
He’s no longer with HBO. Did he take good HBO talent with him?
30 years at HBO will have given him a huge collection of industry relationships. He doesn't have to take any HBO employees.
Score: 5 Votes (Like | Disagree)
DotCom2 Avatar
36 months ago
People who keep slamming Apple TV+ for its so called "mediocre content" have to realize that Apple TV+ is only in it's infancy and has the potential, (in name alone really) to attract talent like this and in the future has the possibility to be GREAT! It's just getting started and I think Apple is going to do just fine especially if they keep the price competitive.
Score: 4 Votes (Like | Disagree)
iJon Avatar
36 months ago
This would a home run partnership. HBO has been the leader in quality television for a long time.
Score: 4 Votes (Like | Disagree)
picaman Avatar
36 months ago
I worked at Time Warner back in the day. He’s the real deal. If true, this is huge for Apple. And AT&T should be kicking themselves for edging him out over short term revenue goals.
Score: 3 Votes (Like | Disagree)
iMerik Avatar
36 months ago

He’s no longer with HBO. Did he take good HBO talent with him?
He shall cultivate new talent. ?
Score: 3 Votes (Like | Disagree)

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