Former HBO CEO Richard Plepler in Talks With Apple About Apple TV+ Production Deal

Former HBO CEO and chairman Richard Plepler is in talks with Apple about an exclusive Apple TV+ production deal, reports Deadline.

Plepler is planning to launch a production company and is currently negotiating a deal that would land him with Apple, producing content for Apple's streaming television service.

Image credit: REX/Shutterstock

Plepler, known for his showmanship, creative instincts and willingness to take risks, had been a key driving force behind HBO's success over the past couple of decades. He was elevated to HBO CEO in 2012. Before that he was co-president.

Plepler left HBO in February after spending 30 years at the company and has reportedly spent the last several months exploring different opportunities. According to Deadline, Plepler was not interested in returning to TV as an executive, but was instead looking for opportunities as a producer.

The talks are being conducted by Jamie Erlicht and Zack Van Amburg, two former Sony executives who have been spearheading Apple's television efforts.

Apple has already signed production deals with multiple companies, including A24, Imagine Documentaries, and Oprah Winfrey, plus it has established deals with producers and directors like Jason Katims, Alfonso Cuaron, and Justin Lin.

Top Rated Comments

(View all)
Avatar
9 months ago


People who keep slamming Apple TV+ for its so called "mediocre content" have to realize that Apple TV+ is only in it's infancy and has the potential, (in name alone really) to attract talent like this and in the future has the possibility to be GREAT!

This. They've shown that they're willing to do stuff that's not G-rated (an early concern many had), they're looking for unusual new shows (vs. dozens of cookie cutter sitcoms, dramas, etc., so industry types that have a show they always wanted to do have another place to pitch such projects), and they have more spare cash than some small nations. If they make a long series of correct decisions, they can potentially draw in a lot of really top notch production talent, and make some great shows in the long run.
Score: 5 Votes (Like | Disagree)
Avatar
9 months ago

He’s no longer with HBO. Did he take good HBO talent with him?

30 years at HBO will have given him a huge collection of industry relationships. He doesn't have to take any HBO employees.
Score: 5 Votes (Like | Disagree)
Avatar
9 months ago
People who keep slamming Apple TV+ for its so called "mediocre content" have to realize that Apple TV+ is only in it's infancy and has the potential, (in name alone really) to attract talent like this and in the future has the possibility to be GREAT! It's just getting started and I think Apple is going to do just fine especially if they keep the price competitive.
Score: 4 Votes (Like | Disagree)
Avatar
9 months ago
This would a home run partnership. HBO has been the leader in quality television for a long time.
Score: 4 Votes (Like | Disagree)
Avatar
9 months ago
I worked at Time Warner back in the day. He’s the real deal. If true, this is huge for Apple. And AT&T should be kicking themselves for edging him out over short term revenue goals.
Score: 3 Votes (Like | Disagree)
Avatar
9 months ago


He’s no longer with HBO. Did he take good HBO talent with him?

He shall cultivate new talent. ?
Score: 3 Votes (Like | Disagree)

Top Stories

5.4-Inch iPhone 12 Model Size Compared to Original iPhone SE and iPhone 7

Saturday July 4, 2020 9:44 pm PDT by
iPhone 12 dummy models based on leaked schematics have been starting to circulate online and in online marketplaces. Not happy with the circulating size comparisons between the rumored 5.4" iPhone 12 and the original iPhone SE models, MacRumors forum user iZac took matters into his own hands and purchased his own 5.4" dummy model to provide more detailed size comparisons between the original...

Top Stories: iPhone 12 Rumors, Apple's A12Z-Based Mac mini, Leaked iMac, and More!

Saturday July 4, 2020 6:00 am PDT by
With WWDC now behind us, our attention this week largely turned back to rumors, led by increasing claims that Apple controversially won't be including a power adapter in the box with the iPhone 12. We also saw a few other iPhone 12 rumors, signs of an upcoming iMac update, and some more information on timing of updates for Apple's smaller iPads. The other big topic this week was Apple's...

Apple Survey Asks iPhone Users What They Do With Old Power Adapters

Friday July 3, 2020 10:13 am PDT by
Amid multiple reports that Apple will no longer include a power adapter in its iPhone boxes starting with the iPhone 12 later this year, it appears Apple is surveying recent iPhone buyers to ask about what they've done with the power adapters that came with their previous iPhones. Screenshot via Twitter user @bedabb_ Apple's surveys typically cover numerous aspects of its products, but...

Tom Hanks Discusses 'Heartbreaking' Shift of WWII Film Greyhound From Theatrical Blockbuster to Apple TV+ Exclusive

Monday July 6, 2020 7:53 am PDT by
Tom Hanks' WWII drama "Greyhound" is set to premiere on Apple TV+ this Friday, July 10, and ahead of that debut the actor gave an interview with The Guardian discussing the film. "Greyhound" was originally planned to see a theatrical release this summer, and was repeatedly delayed in the wake of the ongoing Covid-19 pandemic. Apple won the streaming rights to the film, and in the new...

Shipping Estimates for 27-Inch iMac Continue to Slip, Now Into September

Monday July 6, 2020 6:55 am PDT by
Amid rumors and hints of a forthcoming update for the iMac, supplies of Apple's current 27-inch iMac continue to dwindle with mid- and high-end stock configurations now seeing shipping estimates pushed back into September. The 27-inch iMac has seen tight supplies and extended shipping estimates for months now, but the situation has been gradually worsening to the point where new buyers can...

Apple Officially Obsoletes First MacBook Pro With a Retina Display

Wednesday July 1, 2020 3:40 am PDT by
As expected, Apple's first MacBook Pro with a Retina display is now officially classed as "obsolete" worldwide, just over eight years after its release. In a support document, Apple notes that obsolete products are no longer eligible for hardware service, with "no exceptions." This means that any mid-2012 Retina MacBook Pro 15-inch models still out there that require a battery or other...

First Arm-Based Macs to Be 13-Inch MacBook Pro and Redesigned iMac, Launches Coming in Late 2020 or Early 2021

Sunday June 21, 2020 9:18 am PDT by
Apple plans to introduce its Arm-based custom designed chips for Macs at WWDC, Apple analyst Ming-Chi Kuo said in a note to investors today, agreeing with an earlier report from Bloomberg. Kuo says that the first Mac models to adopt Arm-based chips will be the 13.3-inch MacBook Pro and an iMac with a redesigned form factor, with Apple planning to launch the new models in the in fourth...

Hands On With iPhone 12 Models Showing New Sizes and Design

Monday July 6, 2020 2:04 pm PDT by
Ahead of the launch of new iPhones we often see dummy models created based on leaked schematics and specifications, with those models designed to let case makers create cases for the new devices ahead of their release. We got our hands on a set of dummy models that represent the iPhone 12 lineup, giving us our first close look at the iPhone 4-style design and the different size options. Subscri ...

EU Advertisers Criticize New App Tracking Privacy Controls in iOS 14

Friday July 3, 2020 3:44 am PDT by
A Google-backed group of European digital advertising associations has criticized Apple for requiring apps in iOS 14 to seek additional permission from users before tracking them across other apps and websites, reports Reuters. Sixteen marketing associations, some of which are backed by Facebook and Alphabet's Google, faulted Apple for not adhering to an ad-industry system for seeking user...

LinkedIn Says iOS App Reading Clipboard With Every Keystroke is a Bug, Fix Coming

Friday July 3, 2020 1:08 pm PDT by
iOS 14 introduces a feature that alerts users when apps access their clipboards, and tons of apps have been caught clipboard snooping. LinkedIn is one of the iOS apps that has been reading user clipboards, and iPhone owners have complained that the app copies the contents of the clipboard with every keystroke. LinkedIn is copying the contents of my clipboard every keystroke. IOS 14 allows ...