Apple's services category, which includes iTunes, the App Store, the Mac App Store, Apple Music, Apple Pay, AppleCare, Apple Arcade, Apple News+ and more, is an important revenue driver for Apple amid flagging iPhone sales, leading Apple to focus more effort on its services category.

In the fourth fiscal quarter of 2019, Apple's services segment brought in $12.5 billion, up from $10.6 billion in the year-ago quarter and $11.46 billion in the third quarter of 2019. Services grew 18 percent year-over-year, and Apple said that it saw growth in all regions around the world.

appleservices
Apple CEO Tim Cook said that almost every one of Apple's services set new all-time revenue records, including its search ad business, ‌Apple Music‌, Apple Care, cloud services, and the ‌App Store‌. Apple's services category is now the size of a Fortune 70 company by revenue.

450M paid subscribers across its services. Apple well on the way to surpassing the 500M mark during 2020.

For ‌Apple Pay‌, revenue and transactions more than doubled year over year with more than 3 billion transactions, growing four times as fast as PayPal. Apple now has 450 million paid subscribers across its services, and is on its way to surpassing the 500 million mark in 2020.

Apple later this week will unveil Apple TV+, a new $4.99 per month streaming television service. ‌Apple TV‌+ revenue will be limited for the first year as Apple is giving it away for free to customers who have purchased a new device, but along with ‌Apple News‌+, ‌Apple Arcade‌, and Apple Card, ‌Apple TV‌+ could drive significant services growth in the future.

Tags: AAPL, Earnings

Top Rated Comments

82 months ago
This will just keep on growing, soon to become Apples most important section. Hardware will become less important and instead primarily a tool for growing services category.
Score: 1 Votes (Like | Disagree)
82 months ago
This is not good news for those of us who like Apple hardware that supports open standards.
Score: 1 Votes (Like | Disagree)

Popular Stories

iphone 16 apple intelligence

Apple Aiming to Release 'Breakthrough' New iPhone Accessory

Wednesday February 18, 2026 12:43 pm PST by
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman. In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product. The pendant would feature an "always-on" camera and a microphone for Siri voice...
Apple Watch 15 Tips Every Owner Needs to Know Feature

Apple Watch: 15 Tips Every Owner Needs to Know

Thursday February 19, 2026 7:38 am PST by
Apple Watch is now eleven generations in, and packed with useful features that are easy to miss at first glance. To help you get more out of your new device, we've rounded up 15 practical tips you might not have discovered yet, including a few that long-time users often overlook. Bounce Between Two Apps On your Apple Watch, double-press the Digital Crown to see a deck of all currently...
Dynamic Island iPhone 18 Pro Feature

10 Reasons to Wait for Apple's iPhone 18 Pro

Wednesday February 18, 2026 5:12 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iphone 17 pro green

iPhone 17 Pro Max Curiously Becomes Most Traded-In Smartphone

Wednesday February 18, 2026 9:13 am PST by
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone. According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Multicolored Low Cost A18 Pro MacBook Feature

Low-Cost MacBook Expected on March 4 in These Colors

Wednesday February 18, 2026 5:42 am PST by
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker. Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Posting on Weibo, the leaker known as "Instant Digital" said that the...