Apple CEO Tim Cook: iPhone 11 Sales Are Off to a 'Very, Very Good Start'

by

Ahead of today's earnings call covering the fourth fiscal quarter of 2019, Apple CEO Tim Cook said in an interview with Reuters that iPhone 11 sales are off to a "very, very good start" so far, and the launch has led to improved sales in key markets like China.

In China in particular, the lower $699 starting price of the ‌iPhone 11‌ is "more similar to the price points that [Apple] had great success with in the past," Cook said, which helped drive sales.

iphone 11 colors
Apple is predicting strong holiday quarter sales with guidance between $85.5 billion to $89.5 billion, and Cook said that the guidance is based on strong sales of services and wearables as well as promising early sales of the new 2019 iPhones. Apple no longer provides specific sales data on the iPhone, so it's difficult to determine how many of the new devices that Apple sold.

Cook said that the numbers also reflect Apple's belief that the United States and China will resolve their trade dispute. "I don't know every chapter of the book, but I think that will eventually happen," Cook said. "I certainly hope it happens during the quarter, but we'll see about that."

Lowering ‌iPhone‌ prices for older iPhones in China has also helped slow mid-year sales declines. ‌iPhone‌ sales in China picked up towards the end of the quarter, and Apple also saw double-digit services revenue growth in China. Cook attributed it to several factors during the earnings call:

We had a very good September in the lead of that is sort of the reception of ‌iPhone 11‌ and 11 Pro and 11 Pro Max and so we feel really good about how we've gotten started there. As you can tell from the numbers, we've significantly improved from the beginning of the year.

There's a very slight growth there. We obviously want that to be better, but we feel good about how we're doing. I think it's a combination of things that have turned things around. On a macro basis, I think the trade tension is less, which clearly looks positive.

Secondly, the products have been extremely well received there. Third, the things that we've done from a pricing, financing, and trade-in point of view, all of these things have moved the dial. It's the sum of all that.

Cook also said that services, wearables, and other devices played a role in growing revenue in China alongside the ‌iPhone‌. "Lots of positives there," he said.

Related Roundup: iPhone 11
Tag: China

Top Rated Comments

OriginalMacRat Avatar
14 months ago
Tim Cook says that every year.
Score: 5 Votes (Like | Disagree)
Kyle4 Avatar
14 months ago


The iPhone 11 is way to cheap and makes it feel like a plastic device. Apple need to grow some marbles and price the iPhone 11 properly at $899

I hope you’re not serious. “Hello Mr. corporation, please take more of my money. Charge me more!”
Score: 3 Votes (Like | Disagree)
nfl46 Avatar
14 months ago


The iPhone 11 is way to cheap and makes it feel like a plastic device. Apple need to grow some marbles and price the iPhone 11 properly at $899

I have an X and it’s always in a plastic case. For the people that use a case, it’s not like we’re admiring the stainless steel on the phone. Either way, my 11 will be going in a plastic case when I get it.
Score: 2 Votes (Like | Disagree)
scrapesleon Avatar
14 months ago
The lower price is what makes it sell
Score: 2 Votes (Like | Disagree)
Coconut Bean Avatar
14 months ago


I went to the Apple Store last weekend and I was surprised at how ugly the iPhone 11 is. It felt a bit cheap, too. I purchased the 11 Pro instead.

For me with an 8 the 11 doesn't feel like a big step, from the design perspective, I think 6 to 8 was a bigger step, when it come to the feel of the phone.

For $699 it is a good phone for sure, I guess the only thing to be improved is the screen but it's hard to justify the $300 dollar markup for that.

Interestingly, i think the size of it is what pushes many people to the Pro, coming from an earlier generation, this phone is just gigantic. So I'm cautious with what the rumored SE might turn out to be, if anything.

I don't see the point of a hardware refreshed iPhone 8, but a smaller and cheaper version of iPhone 11, at say 5 or 5.5 inch will just cannibalize on iPhone 11 sales.
Score: 2 Votes (Like | Disagree)
Pelea Avatar
14 months ago
The iPhone 11 is way to cheap and makes it feel like a plastic device. Apple need to grow some marbles and price the iPhone 11 properly at $899
Score: 2 Votes (Like | Disagree)

Top Stories

windows 10

Developer Successfully Virtualizes Windows for Arm on M1 Mac

Friday November 27, 2020 7:16 am PST by
Developer Alexander Graf has successfully virtualized the Arm version of Windows on an M1 Mac, proving that the M1 chip is capable of running Microsoft's operating system (via The 8-Bit). Currently, Macs with the M1 chip do not support Windows and there is no Boot Camp feature as there is on Intel Macs, but support for Windows is a feature that many users would like to see. Using the...
iPhone black friday 20 sale feature

Apple Black Friday 2020: Best iPhone Deals

Friday November 27, 2020 12:56 pm PST by
Black Friday is halfway done, but there are still a few deals to shop for on iPhones at carriers like AT&T, Verizon, and T-Mobile/Sprint. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AT&T Starting with AT&T, you'll find up to $700 off any iPhone 12 when...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
iphone trade in store

UK Environmental Committee Says Apple Contributing to 'Throwaway Culture' of 'Short-Lived Products'

Thursday November 26, 2020 7:07 am PST by
Technology companies like Apple are contributing to e-waste by making their products difficult to repair, and charging expensive repair fees, according to a lengthy report published today by the UK Parliament's Environmental Audit Committee. "We were told that Apple glues and solders parts together on their laptops, which makes repairing them very difficult," the Committee wrote in a summary ...
MacBooks black friday

Apple Black Friday 2020: Best Mac and MacBook Deals

Thursday November 26, 2020 8:29 pm PST by
For Black Friday 2020, many retailers have solid deals on a variety of Macs. Apple's new M1 Macs are ones everyone wants right now, but because they're so new, deals on them are fairly sparse, although we are seeing some modest discounts. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps...
Top Stories 38 Feature

Top Stories: Black Friday Deals, Redesigned MacBooks, Hands-On With Apple's M1 Macs

Saturday November 28, 2020 6:00 am PST by
With Apple's holiday hardware lineup seemingly all set, attention this week turned to the shopping end of things with Apple and other retailers rolling out their Black Friday deals. That wasn't the only news this week, however, as we've continued to learn more about Apple's new M1-based Macs and we've even heard some fresh rumors about redesigned Mac notebooks coming next year, so read on...
General black friday 20 sale feature 2

Apple Black Friday 2020: Our Top Picks

Friday November 27, 2020 6:16 am PST by
Black Friday shopping has officially kicked off across the United States, and we've been collecting the best deals for Apple's iPads, Macs, AirPods, the HomePod, Apple Watch, and more in separate articles. In order to further streamline your Black Friday shopping this year, we've put together this quick list of our top picks of the overall best Apple-related bargains happening today. Note:...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
General black friday 20 sale feature

Thanksgiving Day Deals Still Available on AirPods, M1 Macs, Apple Watch Series 6, iPads

Thursday November 26, 2020 10:21 am PST by
Black Friday deals seem to start earlier and earlier every year, so there were already a wide variety of discounts available for Apple products on Thanksgiving Day. Many of the deals remain available even after Thanksgiving, but act fast, as inventory quickly fluctuates. Thanksgiving Day Deals on Apple Products — Still Available:AirPods with a wireless charging case remain available for...