Apple CEO Tim Cook: iPhone 11 Sales Are Off to a 'Very, Very Good Start'

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Ahead of today's earnings call covering the fourth fiscal quarter of 2019, Apple CEO Tim Cook said in an interview with Reuters that iPhone 11 sales are off to a "very, very good start" so far, and the launch has led to improved sales in key markets like China.

In China in particular, the lower $699 starting price of the ‌iPhone 11‌ is "more similar to the price points that [Apple] had great success with in the past," Cook said, which helped drive sales.


Apple is predicting strong holiday quarter sales with guidance between $85.5 billion to $89.5 billion, and Cook said that the guidance is based on strong sales of services and wearables as well as promising early sales of the new 2019 iPhones. Apple no longer provides specific sales data on the iPhone, so it's difficult to determine how many of the new devices that Apple sold.

Cook said that the numbers also reflect Apple's belief that the United States and China will resolve their trade dispute. "I don't know every chapter of the book, but I think that will eventually happen," Cook said. "I certainly hope it happens during the quarter, but we'll see about that."

Lowering ‌iPhone‌ prices for older iPhones in China has also helped slow mid-year sales declines. ‌iPhone‌ sales in China picked up towards the end of the quarter, and Apple also saw double-digit services revenue growth in China. Cook attributed it to several factors during the earnings call:

We had a very good September in the lead of that is sort of the reception of ‌iPhone 11‌ and 11 Pro and 11 Pro Max and so we feel really good about how we've gotten started there. As you can tell from the numbers, we've significantly improved from the beginning of the year.

There's a very slight growth there. We obviously want that to be better, but we feel good about how we're doing. I think it's a combination of things that have turned things around. On a macro basis, I think the trade tension is less, which clearly looks positive.

Secondly, the products have been extremely well received there. Third, the things that we've done from a pricing, financing, and trade-in point of view, all of these things have moved the dial. It's the sum of all that.

Cook also said that services, wearables, and other devices played a role in growing revenue in China alongside the ‌iPhone‌. "Lots of positives there," he said.

Related Roundups: iPhone 11, iPhone 11 Pro
Tag: China

Top Rated Comments

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12 months ago
Tim Cook says that every year.
Score: 5 Votes (Like | Disagree)
Avatar
12 months ago


The iPhone 11 is way to cheap and makes it feel like a plastic device. Apple need to grow some marbles and price the iPhone 11 properly at $899

I hope you’re not serious. “Hello Mr. corporation, please take more of my money. Charge me more!”
Score: 3 Votes (Like | Disagree)
Avatar
12 months ago


The iPhone 11 is way to cheap and makes it feel like a plastic device. Apple need to grow some marbles and price the iPhone 11 properly at $899

I have an X and it’s always in a plastic case. For the people that use a case, it’s not like we’re admiring the stainless steel on the phone. Either way, my 11 will be going in a plastic case when I get it.
Score: 2 Votes (Like | Disagree)
Avatar
12 months ago
The lower price is what makes it sell
Score: 2 Votes (Like | Disagree)
Avatar
12 months ago


I went to the Apple Store last weekend and I was surprised at how ugly the iPhone 11 is. It felt a bit cheap, too. I purchased the 11 Pro instead.

For me with an 8 the 11 doesn't feel like a big step, from the design perspective, I think 6 to 8 was a bigger step, when it come to the feel of the phone.

For $699 it is a good phone for sure, I guess the only thing to be improved is the screen but it's hard to justify the $300 dollar markup for that.

Interestingly, i think the size of it is what pushes many people to the Pro, coming from an earlier generation, this phone is just gigantic. So I'm cautious with what the rumored SE might turn out to be, if anything.

I don't see the point of a hardware refreshed iPhone 8, but a smaller and cheaper version of iPhone 11, at say 5 or 5.5 inch will just cannibalize on iPhone 11 sales.
Score: 2 Votes (Like | Disagree)
Avatar
12 months ago
The iPhone 11 is way to cheap and makes it feel like a plastic device. Apple need to grow some marbles and price the iPhone 11 properly at $899
Score: 2 Votes (Like | Disagree)

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