Ahead of today's earnings call covering the fourth fiscal quarter of 2019, Apple CEO Tim Cook said in an interview with Reuters that iPhone 11 sales are off to a "very, very good start" so far, and the launch has led to improved sales in key markets like China.

In China in particular, the lower $699 starting price of the ‌iPhone 11‌ is "more similar to the price points that [Apple] had great success with in the past," Cook said, which helped drive sales.

iphone 11 colors
Apple is predicting strong holiday quarter sales with guidance between $85.5 billion to $89.5 billion, and Cook said that the guidance is based on strong sales of services and wearables as well as promising early sales of the new 2019 iPhones. Apple no longer provides specific sales data on the iPhone, so it's difficult to determine how many of the new devices that Apple sold.

Cook said that the numbers also reflect Apple's belief that the United States and China will resolve their trade dispute. "I don't know every chapter of the book, but I think that will eventually happen," Cook said. "I certainly hope it happens during the quarter, but we'll see about that."

Lowering ‌iPhone‌ prices for older iPhones in China has also helped slow mid-year sales declines. ‌iPhone‌ sales in China picked up towards the end of the quarter, and Apple also saw double-digit services revenue growth in China. Cook attributed it to several factors during the earnings call:

We had a very good September in the lead of that is sort of the reception of iPhone 11 and 11 Pro and 11 Pro Max and so we feel really good about how we've gotten started there. As you can tell from the numbers, we've significantly improved from the beginning of the year.

There's a very slight growth there. We obviously want that to be better, but we feel good about how we're doing. I think it's a combination of things that have turned things around. On a macro basis, I think the trade tension is less, which clearly looks positive.

Secondly, the products have been extremely well received there. Third, the things that we've done from a pricing, financing, and trade-in point of view, all of these things have moved the dial. It's the sum of all that.

Cook also said that services, wearables, and other devices played a role in growing revenue in China alongside the ‌iPhone‌. "Lots of positives there," he said.

Related Roundup: iPhone 11
Tag: China
Related Forum: iPhone

Top Rated Comments

OriginalMacRat Avatar
23 months ago
Tim Cook says that every year.
Score: 5 Votes (Like | Disagree)
480951 Avatar
23 months ago

The iPhone 11 is way to cheap and makes it feel like a plastic device. Apple need to grow some marbles and price the iPhone 11 properly at $899
I hope you’re not serious. “Hello Mr. corporation, please take more of my money. Charge me more!”
Score: 3 Votes (Like | Disagree)
nfl46 Avatar
23 months ago

The iPhone 11 is way to cheap and makes it feel like a plastic device. Apple need to grow some marbles and price the iPhone 11 properly at $899
I have an X and it’s always in a plastic case. For the people that use a case, it’s not like we’re admiring the stainless steel on the phone. Either way, my 11 will be going in a plastic case when I get it.
Score: 2 Votes (Like | Disagree)
scrapesleon Avatar
23 months ago
The lower price is what makes it sell
Score: 2 Votes (Like | Disagree)
Coconut Bean Avatar
23 months ago

I went to the Apple Store last weekend and I was surprised at how ugly the iPhone 11 is. It felt a bit cheap, too. I purchased the 11 Pro instead.
For me with an 8 the 11 doesn't feel like a big step, from the design perspective, I think 6 to 8 was a bigger step, when it come to the feel of the phone.

For $699 it is a good phone for sure, I guess the only thing to be improved is the screen but it's hard to justify the $300 dollar markup for that.

Interestingly, i think the size of it is what pushes many people to the Pro, coming from an earlier generation, this phone is just gigantic. So I'm cautious with what the rumored SE might turn out to be, if anything.

I don't see the point of a hardware refreshed iPhone 8, but a smaller and cheaper version of iPhone 11, at say 5 or 5.5 inch will just cannibalize on iPhone 11 sales.
Score: 2 Votes (Like | Disagree)
Pelea Avatar
23 months ago
The iPhone 11 is way to cheap and makes it feel like a plastic device. Apple need to grow some marbles and price the iPhone 11 properly at $899
Score: 2 Votes (Like | Disagree)

Top Stories

nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
duracell battery bitter coating

Apple Says Don't Buy AirTag Replacement Batteries With Bitter Coating

Wednesday July 28, 2021 11:08 am PDT by
Since AirTags were just released earlier this year and are expected to have a year-long battery life, it may be some time yet before AirTag users need a replacement battery, but when the time comes for a refresh, Apple is warning customers not to buy batteries with a bitter coating. AirTags use coin-shaped CR2032 batteries, which happen to be a size that's easy to swallow. Some battery...
iPad mini pro feature 2

iPad Mini 6 to Feature 8.3-Inch Display With No Home Button and Narrower Bezels

Monday July 26, 2021 12:26 pm PDT by
The sixth-generation iPad mini that's in the works will have an 8.3-inch display, according to display analyst Ross Young. That will be larger than the current 7.9-inch display, with the larger size due to the removal of the Home button and a narrower bezel design. Rumors about the iPad mini 6 have been picking up in recent weeks ahead of its prospective launch this fall. Apple analyst...
iOS 15 General Feature Purple

Everything New in iOS 15 Beta 4: Safari Tweaks, MagSafe Battery Pack Support, Notification Updates and More

Tuesday July 27, 2021 11:47 am PDT by
Apple today released the fourth betas of iOS 15 and iPadOS 15, introducing additional refinements to the new features that are coming in the software updates. In these betas, Apple has introduced changes for Safari, Notifications, Focus mode, and more. Safari Updates Apple is continuing to refine the design of Safari on the iPhone, and in iOS 15, there are tweaks to improve usability. ...
new m1 chip

Tim Cook on Apple Deciding to Manufacture Components: 'We Ask Ourselves If We Can Do Something Better'

Tuesday July 27, 2021 3:04 pm PDT by
During today's earnings call for the third fiscal quarter of 2021 (second calendar quarter), Apple CEO Tim Cook was asked how Apple decides what components to purchase and what components to develop, and Cook said that Apple asks if it can be done better. We ask ourselves if we can do something better. If we can deliver a better product. If we can buy something in the market and it's great...
iPad Pro Feature Magenta

Mac Otakara: iPad Air 5 to Feature iPad Pro-Like Design, No Design Changes Coming to iPad Mini 6 or iPad 9

Tuesday July 27, 2021 11:06 am PDT by
The next-generation iPad Air will feature a design that's similar to the third-generation iPad Pro, according to Japanese site Mac Otakara. Citing a Chinese supplier, the site says that the fifth-generation iPad Air will continue to feature a 10.9-inch display and a Touch ID button on the side, but it will gain a dual-lens camera system with Wide and Ultra Wide cameras. A LiDAR Scanner is ...
Apple Leak Feature

Apple Demands Leaker Reveals Sources Under Threat of Being Reported to Police

Wednesday July 28, 2021 6:53 am PDT by
Apple has sent a cease and desist letter to a leaker based in China as part of its continuing attempts to curtail leaks of unreleased products, according to Vice. A Chinese citizen who shared images of stolen Apple prototypes on social media was sent a warning letter from Fangda Partners, Apple's law firm in China, on June 18, 2021. An extract from the letter read:You have disclosed without ...
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
General iOS 14

iOS 14.7.1 and macOS Big Sur 11.5.1 Patch Security Vulnerability That May Have Been Actively Exploited

Monday July 26, 2021 11:55 am PDT by
Apple today released unexpected iOS 14.7.1 and iPadOS 14.7.1 updates to the public, and according to a newly released support document, the software addresses a serious security vulnerability that may have been exploited in the wild. Apple says that an application may have been able to execute arbitrary code with kernel privileges due to a memory corruption issue. "Apple is aware of a report ...