Apple Shares New 'Simple as That' Ad in 'Privacy on iPhone' Series

Apple this afternoon shared a new "Privacy on iPhone" ad on its YouTube channel, highlighting the company's support of customer privacy.

The spot is a simple overview of a city that zooms across office buildings, homes, and more, before centering on a girl with an iPhone 11 Pro Max, all while a voice over talks about the importance of privacy.

Right now, there is more private information on your phone than in your home. Think about that. So many details about your life right in your pocket. This makes privacy more important now than ever.

Your location, your messages, your heart rate after a run. These are private things. Personal things. And they should belong to you. Simple as that.

The video ends with the tagline "Privacy. That's ‌iPhone‌," and in the video description, Apple says that privacy should be simple and straightforward.

We believe your privacy should never be something you have to question. It should be simple, straightforward, and understood.

Apple has uploaded several other privacy-focused videos in the "Privacy on ‌iPhone‌" series, including several that have a comedic tone. This most recent video is is more serious, focusing on Apple's core privacy beliefs.

Apple has long said that it believes privacy is a "fundamental human right," and the company makes efforts to minimize customer data collection. Apple's privacy policies are available on its dedicated privacy website.

Top Rated Comments

warlun Avatar
60 months ago
China. That's iPhone.
Score: 21 Votes (Like | Disagree)
44267547 Avatar
60 months ago
Why don’t more smart phone companies like Apple promote their security for their consumers? I ask, because it seems Apple strives well beyond to protect the consumer knowingly how much information is on _your_ phone. There’s a reason I stay loyal to Apple, privacy is a major one.
Score: 18 Votes (Like | Disagree)
Doctor Q Avatar
60 months ago

“Your heart rate after a run”? Who’s worried about that leaking?
Employers and insurers who obtain your health information (with or without your consent) can use that information to judge their risk in employing you or insuring you.

By the way, I like the little animated locked Apple logo at the end of the video. They should use that more, including in the iOS interface.
Score: 18 Votes (Like | Disagree)
squizzler Avatar
60 months ago
Apple keeps using the word ‘privacy’ but doesn’t know what it means.
Score: 11 Votes (Like | Disagree)
BGPL Avatar
60 months ago

Why don’t more smart phone companies like Apple promote their security for their consumers? I ask, because it seems Apple strives well beyond to protect the consumer knowingly how much information is on _your_ phone. There’s a reason I stay loyal to Apple, privacy is a major one.
Just because Apple says your privacy is important doesn't mean it's true. That's just superior marketing. Apple is outstanding at taking away attention from their now average products. Tim is like a magician with sleight of hand, and he's very good at it.
Score: 9 Votes (Like | Disagree)
iGeneo Avatar
60 months ago

Why don’t more smart phone companies like Apple promote their security for their consumers? I ask, because it seems Apple strives well beyond to protect the consumer knowingly how much information is on _your_ phone. There’s a reason I stay loyal to Apple, privacy is a major one.
They are not without the occasional hiccup, but regardless I truly believe they have the best intentions and quickly pivot if something isn't working as it should/.

Well done!
Score: 9 Votes (Like | Disagree)

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