Apple Shares New 'Simple as That' Ad in 'Privacy on iPhone' Series

China. That's iPhone.

Why don’t more smart phone companies like Apple promote their security for their consumers? I ask, because it seems Apple strives well beyond to protect the consumer knowingly how much information is on _your_ phone. There’s a reason I stay loyal to Apple, privacy is a major one.

“Your heart rate after a run”? Who’s worried about that leaking?

Employers and insurers who obtain your health information (with or without your consent) can use that information to judge their risk in employing you or insuring you.

By the way, I like the little animated locked Apple logo at the end of the video. They should use that more, including in the iOS interface.

Why don’t more smart phone companies like Apple promote their security for their consumers? I ask, because it seems Apple strives well beyond to protect the consumer knowingly how much information is on _your_ phone. There’s a reason I stay loyal to Apple, privacy is a major one.

Just because Apple says your privacy is important doesn't mean it's true. That's just superior marketing. Apple is outstanding at taking away attention from their now average products. Tim is like a magician with sleight of hand, and he's very good at it.

Why don’t more smart phone companies like Apple promote their security for their consumers? I ask, because it seems Apple strives well beyond to protect the consumer knowingly how much information is on _your_ phone. There’s a reason I stay loyal to Apple, privacy is a major one.

They are not without the occasional hiccup, but regardless I truly believe they have the best intentions and quickly pivot if something isn't working as it should/.

Well done!

I like owning an iPhone because Apple insists on privacy.

Apple keeps using the word ‘privacy’ but doesn’t know what it means.

It seems to me they go to great lengths to ensure privacy. I’d give them a 9 out of 10.

They should strive for 10/10, but the lack of that last point doesn’t invalidate the other 9. No company is perfect, but from what I’ve seen, when Apple screws up they fix it relatively quickly.

We believe your privacy should never be something you have to question. It should be simple, straightforward, and understood.

In China you don't have it.
Simple, straightforward, and understood.

I do not have concrete information at this moment, but I suspect that Apple is today's Google. They look good now, but in a decade we'll see their true character.

In another thread here ('https://forums.macrumors.com/threads/ios-is-terrible-about-privacy.2205813/') I pointed out that iOS devices on my network send vastly more information to Apple than Microsoft or Linux devices send to their respective manufacturers. As I manage all the devices on my network I can say that I have set, where possible, all devices to use local searches/data only, disabled syncing of any accounts/information, etc. Yet Apple devices consistently contact Apple servers and send copious amounts of data in comparison to other manufacturers.

This discovery, along with recent events like human contractors listening to Siri recordings, gives me pause. It should give anyone pause. Then there's the Podcasts and Books apps, which simply do not let you opt-out of analytics. Sure it's "anonymized" but what about the option to entirely opt out?

Everyone knows that physical access = full access. Yet at the demand of the Chinese government Apple moved all of their Chinese users' data to in-country, government run servers. We all know why. Apple could have taken a stand, but they did not.

Sorry, Apple, I just don't believe you. Thankfully time is an ally to truth. At some point I'll either be proven wrong (I hope so) or right.