Apple Shares New 'Simple as That' Ad in 'Privacy on iPhone' Series

Apple this afternoon shared a new "Privacy on iPhone" ad on its YouTube channel, highlighting the company's support of customer privacy.

The spot is a simple overview of a city that zooms across office buildings, homes, and more, before centering on a girl with an iPhone 11 Pro Max, all while a voice over talks about the importance of privacy.

Right now, there is more private information on your phone than in your home. Think about that. So many details about your life right in your pocket. This makes privacy more important now than ever.

Your location, your messages, your heart rate after a run. These are private things. Personal things. And they should belong to you. Simple as that.
The video ends with the tagline "Privacy. That's ‌iPhone‌," and in the video description, Apple says that privacy should be simple and straightforward.
We believe your privacy should never be something you have to question. It should be simple, straightforward, and understood.
Apple has uploaded several other privacy-focused videos in the "Privacy on ‌iPhone‌" series, including several that have a comedic tone. This most recent video is is more serious, focusing on Apple's core privacy beliefs.

Apple has long said that it believes privacy is a "fundamental human right," and the company makes efforts to minimize customer data collection. Apple's privacy policies are available on its dedicated privacy website.

Top Rated Comments

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17 weeks ago
China. That's iPhone.
Rating: 21 Votes
17 weeks ago
Why don’t more smart phone companies like Apple promote their security for their consumers? I ask, because it seems Apple strives well beyond to protect the consumer knowingly how much information is on _your_ phone. There’s a reason I stay loyal to Apple, privacy is a major one.
Rating: 18 Votes
17 weeks ago


“Your heart rate after a run”? Who’s worried about that leaking?

Employers and insurers who obtain your health information (with or without your consent) can use that information to judge their risk in employing you or insuring you.

By the way, I like the little animated locked Apple logo at the end of the video. They should use that more, including in the iOS interface.
Rating: 18 Votes
17 weeks ago
Apple keeps using the word ‘privacy’ but doesn’t know what it means.
Rating: 11 Votes
17 weeks ago


Why don’t more smart phone companies like Apple promote their security for their consumers? I ask, because it seems Apple strives well beyond to protect the consumer knowingly how much information is on _your_ phone. There’s a reason I stay loyal to Apple, privacy is a major one.


Just because Apple says your privacy is important doesn't mean it's true. That's just superior marketing. Apple is outstanding at taking away attention from their now average products. Tim is like a magician with sleight of hand, and he's very good at it.
Rating: 9 Votes
17 weeks ago


Why don’t more smart phone companies like Apple promote their security for their consumers? I ask, because it seems Apple strives well beyond to protect the consumer knowingly how much information is on _your_ phone. There’s a reason I stay loyal to Apple, privacy is a major one.

They are not without the occasional hiccup, but regardless I truly believe they have the best intentions and quickly pivot if something isn't working as it should/.

Well done!
Rating: 9 Votes
17 weeks ago
I like owning an iPhone because Apple insists on privacy.
Rating: 9 Votes
17 weeks ago


Apple keeps using the word ‘privacy’ but doesn’t know what it means.

It seems to me they go to great lengths to ensure privacy. I’d give them a 9 out of 10.

They should strive for 10/10, but the lack of that last point doesn’t invalidate the other 9. No company is perfect, but from what I’ve seen, when Apple screws up they fix it relatively quickly.
Rating: 9 Votes
17 weeks ago

We believe your privacy should never be something you have to question. It should be simple, straightforward, and understood.

In China you don't have it.
Simple, straightforward, and understood.
Rating: 8 Votes
17 weeks ago
I do not have concrete information at this moment, but I suspect that Apple is today's Google. They look good now, but in a decade we'll see their true character.

In another thread here ('https://forums.macrumors.com/threads/ios-is-terrible-about-privacy.2205813/') I pointed out that iOS devices on my network send vastly more information to Apple than Microsoft or Linux devices send to their respective manufacturers. As I manage all the devices on my network I can say that I have set, where possible, all devices to use local searches/data only, disabled syncing of any accounts/information, etc. Yet Apple devices consistently contact Apple servers and send copious amounts of data in comparison to other manufacturers.

This discovery, along with recent events like human contractors listening to Siri recordings, gives me pause. It should give anyone pause. Then there's the Podcasts and Books apps, which simply do not let you opt-out of analytics. Sure it's "anonymized" but what about the option to entirely opt out?

Everyone knows that physical access = full access. Yet at the demand of the Chinese government Apple moved all of their Chinese users' data to in-country, government run servers. We all know why. Apple could have taken a stand, but they did not.

Sorry, Apple, I just don't believe you. Thankfully time is an ally to truth. At some point I'll either be proven wrong (I hope so) or right.
Rating: 8 Votes

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