AMC Entertainment to Launch Video on Demand Digital Movie Service Today

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AMC has announced the launch of a new on-demand video streaming service that's designed to compete with Apple's iTunes Store and Amazon's Prime Video, allowing film fans to rent and buy movies once their theater run ends.


Called AMC Theaters on Demand, the online store launches today with around 2,000 films in its catalog, with new releases being added after their standard theatrical run.

Movie studios including Disney, Warner Bros., Universal Pictures, Sony Pictures, and Paramount have agreed deals with the theater chain to sell and rent movies both old and new over the video-on-demand service. Each film can be rented for between $3 and $5.99, and purchased for between $9.99 and $19.99.

The program resembles one that Cineplex in Canada has offered for some time, but AMC is the first major American chain to offer a similar service.

According to The New York Times, the new service aims to capitalize on AMC Stubs, the chain's fast-growing customer loyalty program that launched last year and already covers more than 20 million households. Taking up the market left behind by the now-defunct MoviePass, AMC Stubs A-List members can see up to three movies a week for one monthly price.

AMC Stubs members bought about six million tickets to "The Lion King" over the summer. When "The Lion King" becomes available digitally on Tuesday, "those people will all get a personalized message from AMC saying that they can now enjoy it at home through AMC Theaters On Demand," said Elizabeth Frank, AMC's chief content officer.

AMC is said to have been working on the video-on-demand service for more than two years and was close to introducing AMC Theaters On Demand this summer, but delayed the launch while it fine-tuned the technology and online store design.

Top Rated Comments

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12 months ago
What resolution on what devices? Is Movies Anywhere supported?

Bit information poor here tbh.
Score: 2 Votes (Like | Disagree)
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12 months ago
Will GrubHub or UberEats deliver AMC’s $10 small mediocre popcorn to me as well ‘cause that’d be swell!
Score: 2 Votes (Like | Disagree)
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12 months ago
Although I subscribe to Stubs, why would I choose this option over iTunes? Does it even work with Movies Anywhere? Not seeing the appeal whatsoever.
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12 months ago


First off, there is no more iTunes(on a Mac anyways)

Just because Apple killed off the iTunes Mac app, doesn't mean you can't rent and buy movies from the iTunes Store any more - it's alive and well.
Score: 2 Votes (Like | Disagree)
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12 months ago


So many subscription services. I’ll be broke.

There will be a shake out soon enough, everyone is jumping on the subscription bandwagon, but there's just not enough (in my opinion) demand to support the amount of supply.
Score: 2 Votes (Like | Disagree)
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12 months ago
If there were an AMC in my relative vicinity (there's one all the way across town), and if this service worked with Movies Anywhere (so I'd get the movies in the Apple ecosystem, where they should be), this would be real tempting. There's no mention of 4K, however.

Now this is interesting:

Yet there are also more than 20 million households who subscribe to AMC’s more general Stubs loyalty program, according to the Times. Offering those members additional benefits, including a free digital version of a movie they paid to see in theaters, is one way to introduce more people to AMC’s Theaters on Demand service, while also encouraging those same consumers to actually go to a theater showing.

https://www.theverge.com/2019/10/14/20914705/amc-theaters-streaming-video-on-demand-disney-sony-warner-bros-netflix-itunes
Score: 1 Votes (Like | Disagree)

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