Apple Looking to Bundle Services Like Apple Music and Apple TV+ for One Flat Monthly Rate

Apple is in early discussions with record labels about bundling Apple Music and Apple TV+ as part of a "super-bundle of media content" for one flat monthly rate, according to a report from the Financial Times.


While some record labels are said to be open to the idea, the report claims at least one big label has voiced concerns, adding that the industry is growing more wary about its relationship with Apple. In particular, the report claims record labels are worried that the bundle would lead to lost revenue.

The report adds that the two sides have not yet discussed a pricing formula, so it is unclear what Apple would charge for its Apple Music and Apple TV+ bundle. It is also unclear if the bundle would extend to Apple's other subscription-based offerings like Apple News+, Apple Arcade, AppleCare+, and iCloud storage.

Apple Music costs $9.99 per month for individuals in the United States, with a $4.99 tier for students. Apple TV+ will cost $4.99 per month, with a free one-year subscription available to customers who purchase any iPhone, iPad, Apple TV, iPod touch, or Mac as of September 10 and later.

The total cost of Apple Music, Apple TV+, Apple News+, and Apple Arcade rounds to $30 per month, so the bundle would presumably undercut that amount to incentivize customers to subscribe to all of the services.

Apple TV+ launches November 1.

Top Rated Comments

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14 months ago
I would personally like that. All their services for $24.99 and family accounts for $39.99. Music, TV, Arcade, News, and 1TB of cloud storage.

Please and thank you.
Score: 15 Votes (Like | Disagree)
Avatar
14 months ago
With storage! I think that's one place Apple can price better to include as part of a package
Score: 10 Votes (Like | Disagree)
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14 months ago
This how Apple dominate in the future, wrapping everything into a nice bundle with an attractive monthly price.
Score: 7 Votes (Like | Disagree)
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14 months ago


I guess I am not a target customer? I am not subscribed to any of these services. iCloud is expensive and clunky, probably the poorest cloud service out there feature-wise.

I have my music on my iPod and I don't find the need to pay monthly to listen to my music, if a song I like comes out, I will get it and put it in my list... it is that simple.

And Apple TV+... The only reason I will have it is because it came free with my purchase.

Apple News, who that?

iCloud is on average $36 per year for 250gb of storage.

Why anyone is NOT using iCloud is completely beyond me if you have multiple apple devices or a family with multiple devices. It's the one NO BRAINER everyone should be taking advantage of.
Score: 6 Votes (Like | Disagree)
Avatar
14 months ago
Offering another bundled option for a slightly discounted rate is a good idea.

They should keep the a la carte as well.
Score: 4 Votes (Like | Disagree)
Avatar
14 months ago
I guess I am not a target customer? I am not subscribed to any of these services. iCloud is expensive and clunky, probably the poorest cloud service out there feature-wise.

I have my music on my iPod and I don't find the need to pay monthly to listen to my music, if a song I like comes out, I will get it and put it in my list... it is that simple.

And Apple TV+... The only reason I will have it is because it came free with my purchase.

Apple News, who that?

Edit: I DO have a cloud service... it just happen to be a better option than iCloud.
Score: 4 Votes (Like | Disagree)

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