Apple Movies Could Premiere in Cinemas Weeks Before Being Released on Apple TV+

Apple plans to make an impact in Hollywood by premiering feature-length movies to theaters before releasing them on its upcoming Apple TV+ streaming service.

apple tv plus promo image
According to The Wall Street Journal, Apple has "made overtures to cinema chains and consulted with an entertainment executive" as it considers following a traditional theatrical release plan.

If Apple follows through with the plan of observing a significant period of theatrical exclusivity, it would be adopting a longstanding business model in the commercial cinema industry that's also a proven route to awards eligibility, since film awards typically require a theatrical run for their candidates.

Theater chains want to attract audiences for as long as possible before they have the option to stream movies at home, with some requiring a 90-day period of exclusivity before movies go to home streaming services.

Netflix often releases its films in theaters before streaming them. However, adopting the plan could be perceived as risky for a new venture like ‌Apple TV+‌, as Apple will likely want to use new content to attract and retain subscribers to its $4.99 per month streaming platform, due to arrive on iOS, Mac, and Apple TV in November.

Top Rated Comments

Spizike9 Avatar
41 months ago
I like going to the movie, but mostly just because of my kids. However with the cost of going to the movie as a family I think I’d rather just wait a few weeks till the movie came out on Apple TV+. The money I save would pay for an entire year of the service.
Score: 10 Votes (Like | Disagree)
seadragon Avatar
41 months ago
I haven't been to a movie theater in probably 20 years. LOL.
Score: 4 Votes (Like | Disagree)
DoctorTech Avatar
41 months ago
I rarely go to the movies but I like the option for "big movies" such as Lord of the Rings or Star Wars. It is nice to get away from distractions and interruptions for 2 hours and just concentrate on the big screen. However this is definitely the exception instead of the rule. The vast majority of movies I watch are through Apple TV / Netflix.

Regarding Apple debuting their movies at the theater, I think it makes sense for them to do so since it will make their content eligible for Oscars.
Score: 4 Votes (Like | Disagree)
iapplelove Avatar
41 months ago

I haven't been to a movie theater in probably 20 years. LOL.
Same here.
Score: 3 Votes (Like | Disagree)
randyj Avatar
41 months ago
I wish Apple would set up a separate company for this stuff.
Apple studios or whatever.

Apple doesn’t make music for their streaming service.
So why do they need to make movies and TV shows for Apple TV+?

I think it is an unnecessary distraction from their core business.
Better effort would be to license the best shows from ever other provider and package that together as 1 offering.
Score: 3 Votes (Like | Disagree)
CarpalMac Avatar
41 months ago

I haven't been to a movie theater in probably 20 years. LOL.
Too many idiots ruining what is now, quite an expensive experience. Phone screens dazzling, chatting away. Why pay lots of money to be irritated? I miss the impact of seeing movies on the big screen, that's why the first chance I get, I'll have a dedicated cinema room in my house.
Score: 3 Votes (Like | Disagree)

Popular Stories

iphone 14 pro hands snowflakes 1

Best Black Friday iPhone Deals Still Available

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2022 is no different. Right now we're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an affiliate partner with some of these vendors....
apple watch gold ornaments

Best Black Friday Apple Watch Deals Still Available

Wednesday November 23, 2022 9:31 am PST by
We're tracking all of the best Apple product discounts for Black Friday this week, and the Apple Watch always makes a great gift around the holiday season, so you're guaranteed to find solid discounts right now. In this article, you'll discover the best Black Friday sales on Apple Watch Series 8, Apple Watch SE, and Apple Watch Ultra. Note: MacRumors is an affiliate partner with some of these...
new airpods lineup black friday

Best Black Friday AirPods Deals Still Available

Tuesday November 22, 2022 10:01 am PST by
Although we've been tracking Black Friday deals for a few weeks now, the shopping holiday is officially kicking off this week and we're highlighting the best sales for each of Apple's product lines. In this article, you'll find the best Black Friday sales on AirPods 2, AirPods 3, AirPods Pro, AirPods Pro 2, and AirPods Max. Note: MacRumors is an affiliate partner with some of these vendors....
ipad holiday bulbs

Best Black Friday iPad Deals Still Available

Thursday November 24, 2022 12:25 pm PST by
Black Friday deals have been in full swing for the better part of a month, and now that the shopping holiday is officially here we're seeing even more solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Black Friday sales on iPad, iPad Pro, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner ...
mac imac snowflakes

Best Black Friday iMac and MacBook Deals Still Available

Thursday November 24, 2022 1:07 pm PST by
Our Black Friday coverage continues today with the best deals you can find on MacBook Pro, MacBook Air, and iMac. As with all Black Friday deals, we aren't sure how long any of these will last, and prices are always fluctuating, so if you see something you want, be sure to buy it soon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note: MacRumors is an affiliate partner with some of...
General Black Friday Deals 2022 Blue

All the Apple Black Friday Deals You Can Get Right Now: AirPods, Apple TV, Mac, iPad, and More

Saturday November 19, 2022 8:00 am PST by
Last week was jam-packed with early Black Friday deals, and now that the shopping holiday is right around the corner, we're going back through all of the best sales you might have missed over the past week and updating as prices change and new deals arrive. As with all holiday shopping, there's no guarantee that better prices won't come around later in the season, but if you want to shop early,...
Best Buy November Deals Hero

Best Buy Reveals Black Friday Plans With Sitewide Sales Available Now

Tuesday November 22, 2022 3:49 pm PST by
Following in the footsteps of Target and Walmart, Best Buy this week detailed its plans for the Black Friday shopping holiday and its schedule looks a lot like other retailers. In terms of sales, Best Buy has the expected list of TVs, appliances, video games, computers, streaming devices, and more. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...