Apple Files Trademark Application for 'Slofies'

One of the new features of the iPhone 11 and iPhone 11 Pro models is an upgraded 12-megapixel front-facing TrueDepth camera system, which, for the first time, is able to take slow motion 120fps videos.

When introducing the 2019 iPhones, Apple invented a new word for the function, combining slo-mo (the name long used for the 120fps feature on the rear-facing camera) and selfie into the word "Slofie."


Slofies didn't sound like a serious word when Apple first mentioned the feature at the iPhone event, but the company is promoting Slofies in multiple places on its website, and as The Verge points out, Apple last Friday filed a trademark on "Slofie" in the United States.

Slow motion videos taken with the front-facing camera are identical to the slow motion videos that have previously been available through the rear-facing camera, slowing down motion for a unique super slow effect. "Slofie" isn't used to describe the feature in the camera app, where it's just referred to as "Slo-mo."

It's not clear if Slofies are going to take off and become a popular feature, but Apple is certainly aiming to make that happen. Prior to when Apple used the word on stage on September 10, the Slofie term doesn't appear to have been widely used, so it's likely Apple will be granted the trademark.

Apple's move to trademark the term will prevent other smartphone makers from marketing their devices with a similar feature name, ensuring the "Slofie" term is associated exclusively with iPhones.

Related Roundups: iPhone 11, iPhone 11 Pro

Top Rated Comments

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9 weeks ago
I'll use the feature as about as often as I use my MBP touchless bar
Rating: 4 Votes
9 weeks ago


the Slofie term doesn't appear to have been widely used

I wonder why?
Rating: 3 Votes
9 weeks ago
This name is cringe. It sounds worse than 'selfie'.
Rating: 3 Votes
9 weeks ago
This reminds me of that time when Paris Hilton copyrighted “that’s hott!”
Rating: 2 Votes
9 weeks ago


So did your “joke.”

You guys are more cringey than the Apple you try to roast.


Nobody needs to try this time, except you.
Rating: 2 Votes
9 weeks ago
Apple can have slofie. I seriously doubt it'll catch on, the novelty of this feature will wear off quickly.
Rating: 2 Votes
9 weeks ago
Attempting to trademark the word "slofie" takes real, um, courage. ;)
Rating: 2 Votes
9 weeks ago
“Stop trying to make ‘fetch’ happen!”
Or in this case ‘slofie’.
Rating: 2 Votes
9 weeks ago
A gimmick I’d expect from Samsung. This will not age well.
Rating: 2 Votes
9 weeks ago
If you ask people that haven't seen the article what a 'slofie' is, they'd think it has something to do with 'roofie'. Terrible.
Rating: 1 Votes

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