NBC's Streaming Service is Called 'Peacock' and Will Exclusively House The Office and Parks & Rec

Tuesday September 17, 2019 8:41 AM PDT by Mitchel Broussard

NBCUniversal today revealed that the name of its upcoming streaming television service is "Peacock," a reference to the company's logo. The service is still set to launch in April 2020, and NBC also provided more information on the content users will see at launch and beyond (via Vulture).


We knew that Peacock would be getting The Office to stream exclusively, but NBC today revealed that its service will also be the only place you can stream Parks and Recreation starting next fall. Parks and Rec is currently available on a multitude of streaming platforms, including Netflix and Hulu, but come fall 2020 it will be removed from those services.

“The name Peacock pays homage to the quality content that audiences have come to expect from NBCUniversal,” said Bonnie Hammer, who’s overseeing the service in her role as chairman of NBC’s direct-to-consumer and digital-enterprises division. And while there was nothing official in the release Tuesday, Hammer seemed to indicate Peacock will also have news and sports content. “Peacock will be the go-to place for both the timely and timeless — from can’t-miss Olympic moments and the 2020 election to classic fan favorites like The Office,” she said.

Peacock will also house exclusive original shows, including a reboot of Battlestar Galactica from the creator of Mr. Robot, a Saved by the Bell revival, a Punky Brewster revival, a spin-off of one of The Real Housewives shows, and a new comedy from Mike Schur, creator of The Good Place.

Former NBC shows on Peacock include: SNL, Cheers, 30 Rock, Frasier, Friday Night Lights, Parenthood, Superstore, Will & Grace, and Brooklyn Nine-Nine. There will also be NBCUniversal properties from the USA and Bravo networks.

In terms of movies, NBC said that the service will have dozens of films from the NBCUniversal library, as well as new animated shows from DreamWorks Animation, and episodes of Downton Abbey. Additionally, there will be premium programming from Telemundo, featuring over 3,000 hours of content from the Spanish-language network.

The price hasn't yet been detailed, but NBC said Peacock will be supported by ads, and suggested that anyone who subscribes to a cable package (including OTT services like YouTube TV or Hulu with Live TV) will be able to watch for free. Otherwise, there will be a standalone subscription price, but it's not clear if there will be an ad-free tier.

Essentially, Peacock will be NBC's answer to CBS All Access, which provides subscribers a back catalog of the network's classics and modern TV shows, along with all-new scripted series that are exclusive to the platform.

Streaming TV has become more and more fragmented over the years, with each company, broadcaster, and brand offering a service of its own. Apple is getting into the market itself this year with Apple TV+, which will launch this November for $4.99/month and offer a catalog of exclusive TV shows and films. For anyone who purchases an Apple device, the service will be free for an entire year.

Tags: NBC, Peacock

Top Rated Comments

(View all)
Avatar
7 months ago
Death by a thousand cuts, every network, and media company will have their own exclusive streaming service.
Score: 42 Votes (Like | Disagree)
Avatar
7 months ago
As someone who works inside of a marketing department, I love the name. It beats the pants off of [service] plus, [service] go, [service] all access. It gives it some personality that NBC can play with. It can live and breathe and animate in a way that makes it infinitely more human than just about every other streaming service name out there.
Score: 16 Votes (Like | Disagree)
Avatar
7 months ago
So we’re right back to cable paying $200 a month for TV. They’ll never learn
Score: 16 Votes (Like | Disagree)
Avatar
7 months ago
Looks like I'm dusting off my old dvds of The Office. I'm not going to pay for a streaming service just so I can watch old episodes. Nice try NBC!
Score: 12 Votes (Like | Disagree)
Avatar
7 months ago
This whole thing is getting out of hand... I think in time once all these networks realize the demand just isn't there, they'll have to change their approach, but right now, they're all in panic mode, and the netflix/prime model seems to be what their customers are leaving them for. All theses services are just knee-jerk reactions to the changing industry.
Score: 11 Votes (Like | Disagree)
Avatar
7 months ago
I’m not paying to watch TV ads, no way. TV advertising is an open sewer pipe into your mind. You don’t know how bad television advertising is until you shut it out of your life completely for a year or more, and then come back and watch an ad or two. TV ads are disgusting, degrading, and insulting. I won’t have it at any price.
Score: 11 Votes (Like | Disagree)

Top Stories

Apple Acquires Weather App Dark Sky

Tuesday March 31, 2020 10:22 am PDT by Juli Clover
Apple has acquired weather app Dark Sky, Dark Sky's developers announced today. Dark Sky is one of the most popular weather apps on the App Store, known for its accuracy and storm warnings. Our goal has always been to provide the world with the best weather information possible, to help as many people as we can stay dry and safe, and to do so in a way that respects your privacy. There is no ...

Zoom Accused of Misleading Users With 'End-to-End Encryption' Claims Amid Other Security Issues [Updated]

Wednesday April 1, 2020 2:47 am PDT by Tim Hardwick
Zoom is facing fresh scrutiny today following a report that the videoconferencing app's encryption claims are misleading. Zoom states on its website and in its security white paper that the app supports end-to-end encryption, a term that refers to a way of protecting user content so that the company has no access to it whatsoever. However, an investigation by The Intercept reveals that...

Case for Upcoming Low-Cost iPhone Shows Up at Best Buy With Alleged April 5 Stock Date

Monday March 30, 2020 4:25 pm PDT by Juli Clover
Apple has a new low-cost iPhone in the works, which is supposed to be launching sometime in the first half of 2020. Given the ongoing situation in the United States and other countries, it's been unclear if the device is going to launch within the planned timeline, but there are signs that it could be coming soon. We started seeing cases for the new low-cost iPhone back in early February,...

Bloomberg: Apple's 5G iPhone Still on Schedule for Fall Launch, But Future Products Could Be Delayed

Monday March 30, 2020 2:40 am PDT by Tim Hardwick
Apple's 5G iPhone is still on track to launch within the company's typical annual fall release schedule, according to a new Bloomberg report on filed on Monday. Signs are that Apple's Chinese-centric manufacturing -- of which Hon Hai is the linchpin -- is slowly getting back on track. The next iPhones with 5G wireless capabilities remain on schedule to launch in the fall, partly because mass...

Testing Brydge's New Pro+ Keyboard With Trackpad for iPad Pro

Monday March 30, 2020 2:04 pm PDT by Juli Clover
Well ahead of when Apple introduced trackpad support in iOS 13.4, Brydge announced an iPad Pro keyboard with a built-in multi-touch trackpad. We have one of Brydge's new Pro+ keyboards on hand, and thought we'd check it out to see how it works with Apple's new 2020 iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. The Brydge Pro+ keyboard is similar in design to...

Apple's Work on New Upcoming Products Progressing Normally as Employees Adjust to Telecommuting

Monday March 30, 2020 11:58 am PDT by Juli Clover
Apple's development of upcoming products is progressing as usual despite the fact that Apple employees around the world are working from home, according to a new report today out from Bloomberg. Apple is still working on new versions of the HomePod, Apple TV, MacBook Pro, budget iPads, Apple Watch, iPhone, and iMac, all of which could be released "as early as later this year" and have been...

Apple Releases ProRes RAW Beta for Windows

Monday March 30, 2020 9:33 am PDT by Juli Clover
Apple today released ProRes RAW for Windows in a beta capacity (via Mark Gurman), with the software designed to allow ProRes RAW and ProRes RAW HQ video files to be watched in compatible applications on Windows machines. According to Apple, the software will let the files be played within several Adobe apps: Adobe After Effects (Beta) Adobe Media Encocder (Beta) Adobe Premiere...

Apple Configurator 2 Updated With New Features, Including Support for Restoring Firmware on 2019 Mac Pro

Tuesday March 31, 2020 5:34 am PDT by Joe Rossignol
Apple Configurator 2 has been updated to version 2.12 with several improvements, including support for restoring firmware on the 2019 Mac Pro. The release notes:• Added support for restoring firmware on the 2019 Mac Pro • Allow access to websites using TLS 1.0 and 1.1 • VPN: Configure Provider Designated Requirement for Custom SSL connection type • VPN: Configure network options for ...

Seemingly Unreleased Version of Logic Pro X With Live Loops Appears on Apple's Education Site [Updated]

Sunday March 29, 2020 7:23 am PDT by Hartley Charlton
Update: Apple has replaced the Logic Pro X image with an older version. Original story follows. A seemingly unreleased version of Logic Pro X has appeared on Apple's education site, as spotted by a Reddit user. The image from Apple's education products page shows a 16-inch MacBook Pro running Logic Pro X, but with a familiar interface that looks extremely similar to GarageBand's Live Loops ...

Apple's 2020 MacBook Air vs. 2020 iPad Pro

Wednesday April 1, 2020 2:45 pm PDT by Juli Clover
Apple in March updated both the MacBook Air and the iPad Pro, and with the iPad Pro increasingly positioned as a computer replacement, we thought we'd compare both new machines to see how they measure up and which one might be a better buy depending on user needs. Subscribe to the MacRumors YouTube channel for more videos. We're comparing the base model 12.9-inch iPad Pro and the base model...