NBC's Streaming Service is Called 'Peacock' and Will Exclusively House The Office and Parks & Rec

by

NBCUniversal today revealed that the name of its upcoming streaming television service is "Peacock," a reference to the company's logo. The service is still set to launch in April 2020, and NBC also provided more information on the content users will see at launch and beyond (via Vulture).

nbc peacock
We knew that Peacock would be getting The Office to stream exclusively, but NBC today revealed that its service will also be the only place you can stream Parks and Recreation starting next fall. Parks and Rec is currently available on a multitude of streaming platforms, including Netflix and Hulu, but come fall 2020 it will be removed from those services.

“The name Peacock pays homage to the quality content that audiences have come to expect from NBCUniversal,” said Bonnie Hammer, who’s overseeing the service in her role as chairman of NBC’s direct-to-consumer and digital-enterprises division. And while there was nothing official in the release Tuesday, Hammer seemed to indicate Peacock will also have news and sports content. “Peacock will be the go-to place for both the timely and timeless — from can’t-miss Olympic moments and the 2020 election to classic fan favorites like The Office,” she said.

Peacock will also house exclusive original shows, including a reboot of Battlestar Galactica from the creator of Mr. Robot, a Saved by the Bell revival, a Punky Brewster revival, a spin-off of one of The Real Housewives shows, and a new comedy from Mike Schur, creator of The Good Place.

Former NBC shows on Peacock include: SNL, Cheers, 30 Rock, Frasier, Friday Night Lights, Parenthood, Superstore, Will & Grace, and Brooklyn Nine-Nine. There will also be NBCUniversal properties from the USA and Bravo networks.

In terms of movies, NBC said that the service will have dozens of films from the NBCUniversal library, as well as new animated shows from DreamWorks Animation, and episodes of Downton Abbey. Additionally, there will be premium programming from Telemundo, featuring over 3,000 hours of content from the Spanish-language network.

The price hasn't yet been detailed, but NBC said Peacock will be supported by ads, and suggested that anyone who subscribes to a cable package (including OTT services like YouTube TV or Hulu with Live TV) will be able to watch for free. Otherwise, there will be a standalone subscription price, but it's not clear if there will be an ad-free tier.

Essentially, Peacock will be NBC's answer to CBS All Access, which provides subscribers a back catalog of the network's classics and modern TV shows, along with all-new scripted series that are exclusive to the platform.

Streaming TV has become more and more fragmented over the years, with each company, broadcaster, and brand offering a service of its own. Apple is getting into the market itself this year with Apple TV+, which will launch this November for $4.99/month and offer a catalog of exclusive TV shows and films. For anyone who purchases an Apple device, the service will be free for an entire year.

Tags: NBC, Peacock

Top Rated Comments

maflynn Avatar
16 months ago
Death by a thousand cuts, every network, and media company will have their own exclusive streaming service.
Score: 42 Votes (Like | Disagree)
tobefirst Avatar
16 months ago
As someone who works inside of a marketing department, I love the name. It beats the pants off of [service] plus, [service] go, [service] all access. It gives it some personality that NBC can play with. It can live and breathe and animate in a way that makes it infinitely more human than just about every other streaming service name out there.
Score: 16 Votes (Like | Disagree)
kalafalas Avatar
16 months ago
So we’re right back to cable paying $200 a month for TV. They’ll never learn
Score: 16 Votes (Like | Disagree)
Unity451 Avatar
16 months ago
Looks like I'm dusting off my old dvds of The Office. I'm not going to pay for a streaming service just so I can watch old episodes. Nice try NBC!
Score: 12 Votes (Like | Disagree)
Unity451 Avatar
16 months ago
This whole thing is getting out of hand... I think in time once all these networks realize the demand just isn't there, they'll have to change their approach, but right now, they're all in panic mode, and the netflix/prime model seems to be what their customers are leaving them for. All theses services are just knee-jerk reactions to the changing industry.
Score: 11 Votes (Like | Disagree)
tom5304 Avatar
16 months ago
I’m not paying to watch TV ads, no way. TV advertising is an open sewer pipe into your mind. You don’t know how bad television advertising is until you shut it out of your life completely for a year or more, and then come back and watch an ad or two. TV ads are disgusting, degrading, and insulting. I won’t have it at any price.
Score: 11 Votes (Like | Disagree)

Top Stories

0 Deals Hero

Black Friday 2020: Best Apple Deals to Plan For

Saturday November 21, 2020 10:00 am PST by
In the lead-up to Black Friday next week, we've been putting a spotlight on the best deals coming from various retailers like Best Buy and Walmart. In an effort to further prepare our readers for the best Black Friday deals, we're breaking down what we think should be on your radar for Black Friday in 2020. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
m1 mac mini vignette

Apple Lists M1-Based Mac Mini Logic Boards With 10 Gigabit Ethernet in Internal Parts Ordering System

Friday November 20, 2020 9:32 am PST by
While the new Mac mini with the M1 chip is only available with Gigabit Ethernet, Apple has listed multiple M1-based Mac mini logic boards with 10 Gigabit Ethernet in an internal parts list for Apple Authorized Service Providers. For every Mac mini logic board with Gigabit Ethernet in the parts list, obtained by MacRumors, there is a corresponding logic board with 10 Gigabit Ethernet:...
new m1 chip

Craig Federighi: Native Windows on M1 Macs is 'Really up to Microsoft'

Friday November 20, 2020 11:57 am PST by
Following the release of the M1 Macs Apple executives have been doing interviews with a range of publications, and today, Ars Technica published another interview with software engineering chief Craig Federighi, hardware technologies lead Johny Srouji, and marketing VP Greg Joswiak. Much of the interview focuses on topics that the three have already covered in prior discussions, but there is ...
14

Apple Releases iOS 14.2.1 With Fix for Text Message Bug and iPhone 12 Mini Lock Screen Issues

Thursday November 19, 2020 10:16 am PST by
Apple today released iOS 14.2.1, a bug fix update that comes two weeks after the launch of iOS 14.2 and is available for Apple's new iPhone 12 models. The iOS 14.2.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. According to Apple's release notes, iOS...
Walmart November Deals Hero

Black Friday Spotlight: Walmart Will Have AirPods Pro Down to Lowest Price of $169, and More Apple Deals

Thursday November 19, 2020 8:05 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Next ...
apple leather sleeve

Leather Sleeve for iPhone 12 Models Now Available From Apple

Friday November 20, 2020 12:16 pm PST by
Apple today began selling the Leather Sleeve for the new iPhone 12 models, with the accessory having first been announced alongside the updated iPhones in October. Priced at $129, the Leather Sleeve is not a case and is designed to be removed when the iPhone is in use. It features a cutout at the front that displays the time, and it comes with a matching leather strap. According to Apple, it ...
iOS14AntitrackFacebookSadfeature

Apple Confirms Commitment to App Tracking Transparency in Letter Condemning Facebook's Data Collection [Updated]

Thursday November 19, 2020 11:58 am PST by
Apple in iOS 14 is planning to introduce a new App Tracking Transparency feature that will let users know when companies want to track them across apps and website. Following outcry from developers like Facebook and ad networks unprepared for the change, Apple delayed the implementation of the anti-tracking functionality until early 2021. Eight civil society organizations recently sent a...
maxresdefault

CrossOver Allows x86 Windows Apps to Run on Apple M1 Macs

Wednesday November 18, 2020 6:07 pm PST by
Codeweavers posted a blog post and video tonight showing off CrossOver running on an Apple M1 MacBook Air. This video shows Team Fortress 2 running on a new M1 MacBook Air: CrossOver is software (based on Wine Project) that runs Microsoft Windows apps on the Mac by translating Windows APIs into their Mac equivalents. The Codeweavers team was able to run the current version of CrossOver on...
macbookpro13large

Apple Offers Instructions on What to Do if macOS Big Sur Causes Installation Errors on 2013 and 2014 MacBook Pro

Thursday November 19, 2020 6:12 pm PST by
Following the release of macOS Big Sur last week, a number of 2013 and 2014 MacBook Pro owners found that the update bricked their machines. Affected users saw their Macs get stuck displaying a black screen after attempting to install the new software. Apple has now addressed this issue in a new support document that provides instructions on what to do if macOS Big Sur can't be installed on...
128gb m1 macbook air education cropped

$799 M1 MacBook Air With 128GB Storage for Education Institutions Spotted Online

Friday November 20, 2020 5:15 am PST by
A new configuration of the M1 MacBook Air with 128GB of storage and a lower $799 price has today been spotted on Apple's U.S. Education Institution Hardware and Software Price List. The M1 MacBook Air is only available with 256GB, 512GB, 1TB, or 2TB of storage. There is currently no 128GB configuration on the Apple Store. However, Reddit user "u/dduci97" noticed that Apple has listed...