NBCUniversal today revealed that the name of its upcoming streaming television service is "Peacock," a reference to the company's logo. The service is still set to launch in April 2020, and NBC also provided more information on the content users will see at launch and beyond (via Vulture).

nbc peacock
We knew that Peacock would be getting The Office to stream exclusively, but NBC today revealed that its service will also be the only place you can stream Parks and Recreation starting next fall. Parks and Rec is currently available on a multitude of streaming platforms, including Netflix and Hulu, but come fall 2020 it will be removed from those services.

“The name Peacock pays homage to the quality content that audiences have come to expect from NBCUniversal,” said Bonnie Hammer, who’s overseeing the service in her role as chairman of NBC’s direct-to-consumer and digital-enterprises division. And while there was nothing official in the release Tuesday, Hammer seemed to indicate Peacock will also have news and sports content. “Peacock will be the go-to place for both the timely and timeless — from can’t-miss Olympic moments and the 2020 election to classic fan favorites like The Office,” she said.

Peacock will also house exclusive original shows, including a reboot of Battlestar Galactica from the creator of Mr. Robot, a Saved by the Bell revival, a Punky Brewster revival, a spin-off of one of The Real Housewives shows, and a new comedy from Mike Schur, creator of The Good Place.

Former NBC shows on Peacock include: SNL, Cheers, 30 Rock, Frasier, Friday Night Lights, Parenthood, Superstore, Will & Grace, and Brooklyn Nine-Nine. There will also be NBCUniversal properties from the USA and Bravo networks.

In terms of movies, NBC said that the service will have dozens of films from the NBCUniversal library, as well as new animated shows from DreamWorks Animation, and episodes of Downton Abbey. Additionally, there will be premium programming from Telemundo, featuring over 3,000 hours of content from the Spanish-language network.

The price hasn't yet been detailed, but NBC said Peacock will be supported by ads, and suggested that anyone who subscribes to a cable package (including OTT services like YouTube TV or Hulu with Live TV) will be able to watch for free. Otherwise, there will be a standalone subscription price, but it's not clear if there will be an ad-free tier.

Essentially, Peacock will be NBC's answer to CBS All Access, which provides subscribers a back catalog of the network's classics and modern TV shows, along with all-new scripted series that are exclusive to the platform.

Streaming TV has become more and more fragmented over the years, with each company, broadcaster, and brand offering a service of its own. Apple is getting into the market itself this year with Apple TV+, which will launch this November for $4.99/month and offer a catalog of exclusive TV shows and films. For anyone who purchases an Apple device, the service will be free for an entire year.

Tags: NBC, Peacock

Top Rated Comments

maflynn Avatar
31 months ago
Death by a thousand cuts, every network, and media company will have their own exclusive streaming service.
Score: 42 Votes (Like | Disagree)
tobefirst ⚽️ Avatar
31 months ago
As someone who works inside of a marketing department, I love the name. It beats the pants off of [service] plus, [service] go, [service] all access. It gives it some personality that NBC can play with. It can live and breathe and animate in a way that makes it infinitely more human than just about every other streaming service name out there.
Score: 16 Votes (Like | Disagree)
kalafalas Avatar
31 months ago
So we’re right back to cable paying $200 a month for TV. They’ll never learn
Score: 16 Votes (Like | Disagree)
Unity451 Avatar
31 months ago
Looks like I'm dusting off my old dvds of The Office. I'm not going to pay for a streaming service just so I can watch old episodes. Nice try NBC!
Score: 12 Votes (Like | Disagree)
Unity451 Avatar
31 months ago
This whole thing is getting out of hand... I think in time once all these networks realize the demand just isn't there, they'll have to change their approach, but right now, they're all in panic mode, and the netflix/prime model seems to be what their customers are leaving them for. All theses services are just knee-jerk reactions to the changing industry.
Score: 11 Votes (Like | Disagree)
tom5304 Avatar
31 months ago
I’m not paying to watch TV ads, no way. TV advertising is an open sewer pipe into your mind. You don’t know how bad television advertising is until you shut it out of your life completely for a year or more, and then come back and watch an ad or two. TV ads are disgusting, degrading, and insulting. I won’t have it at any price.
Score: 11 Votes (Like | Disagree)

Popular Stories

maxresdefault

Review: M1 Max MacBook Pro After Three Months

Wednesday January 19, 2022 11:30 am PST by
It's now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it's changed his workflow. Subscribe to the MacRumors YouTube ...
iphone se 2020 top

New iPhone SE Likely to Launch in April Based on Production Timeframe

Wednesday January 19, 2022 6:44 am PST by
Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young. Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
microsoft office icons

Microsoft Releases Office for Mac Update With Full Apple Silicon Support in Excel

Tuesday January 18, 2022 4:15 am PST by
Microsoft has released a new version of its Office for Mac productivity suite that includes an updated Excel app with 100% native support for Apple silicon machines. According to the release notes accompanying version 16.57, Excel will now run natively on Macs powered by Apple's M1-series processors without having to use the Rosetta 2 translation layer, which means anyone using a Mac with an ...
appleeducation

Apple's US Education Store Now Requires Institution Verification to Buy Discounted Products

Wednesday January 19, 2022 2:22 am PST by
Apple is now requiring that customers in the United States verify that they're active students, teachers, or staff members at an educational institution in order to access education discounts on products. Previously, little verification was needed for customers to purchase products through Apple's education store in the United States. Apple's education stores offer models of the iPad and Mac ...
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
Beyond iPhone 13 Better Blue Face ID

Rumored iPhone 14 Pro Feature Delayed Until Next Year

Wednesday January 19, 2022 3:00 am PST by
Apple's long-rumored under-display Face ID technology will not be coming to the iPhone 14 Pro, according to recent reports. Based on the latest rumors, it now looks unlikely that the 6.1-inch iPhone 14 Pro and 6.7-inch iPhone 14 Pro Max will feature Face ID technology under the display as several reports claimed over the past year. Display industry consultant Ross Young, who often reveals ...