Apple today announced that its Omotesando retail store in Tokyo reopens Friday, September 20 following renovations, as noted by Japanese blog Mac Otakara. Doors will open at 8 a.m. local time. September 20 is iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, and Apple Watch Series 5 launch day.
Likewise, Apple previously announced that its iconic Fifth Avenue store in Manhattan reopens September 20 at 8 a.m. local time.
"We're transforming our iconic store into a space that's open to collaboration of all kinds," reads Apple's new Fifth Avenue store preview page. "Made for the city where creativity never sleeps. Stop by during our weeklong celebration to get inspired by some of the best creative talent in the city."
To celebrate the reopening of its Fifth Avenue flagship, Apple has temporarily covered the store's iconic glass cube in an eye-catching iridescent film. Below, the underground store has been significantly expanded in size, with circular skylights added at ground level to allow natural light into the store.
Update: Apple Antara in Mexico City will open at 5:00 p.m. on Friday, September 27. It will be the company's second retail store in Mexico.
Friday September 11, 2026 11:30 pm PDT by Tim Hardwick
Apple's online store is down ahead of iPhone 18 Pro and iPhone 18 Pro Max pre-orders, which begin at 5:00 a.m. Pacific Time on Saturday, September 12.
"We love that early energy," reads the Apple Store's message when visiting the U.S. website. "Almost ready for you. Pre-order begins at 5:00 a.m. PT. See you soon." Apple has been opening pre-orders at 5:00 a.m. Pacific Time for several years, ...
Wednesday September 9, 2026 4:20 am PDT by Tim Hardwick
Apple's online storefront has gone down ahead of the "Surprise and Shine" Apple event taking place later today, where several new products are expected to be announced.
Apple is expected to announce new iPhone 18 Pro models and its all-new foldable iPhone Duo, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. The company could also announce the release dates of its next...
In the Apple Store app on the iPhone, select users have received access to an "early preview" of a new AI-powered virtual shopping assistant.
Once it is available, you can open the chatbot by tapping on the speech bubble with two sparkles in the bottom-right corner of the app. Then, you can ask questions about Apple products, your existing Apple Store orders, trade-in values, payment...
