Google today updated its Gmail app for iOS devices with a new image blocking setting for easier access to the option designed to prevent Gmail from automatically loading attached images.

Many email tracking clients use small, invisible images as a means of tracking when an email has been opened and viewed, allowing for invasive features like read receipts.

gmail logo
Gmail on the desktop has long had the setting that lets images be blocked by default, but now that setting is also accessible on iOS devices for personal Gmail accounts, so it's easier for those who primarily use iOS devices to activate it. From the release notes for the latest update of Gmail:

You can now choose to be asked before external images are displayed automatically. To enable this for new incoming messages, go to Settings > specific account > Images and select Ask before displaying external images.

As The Verge points out, this appears to be a response to a recent controversy with Superhuman, an email app that allowed users to track the location of a person who opened an email as well as what time of day the email was read.

Location tracking has been removed entirely and read receipts are off by default in Superhuman following public outcry, but the issue did raise awareness about tracking features in email apps, which may have prompted Google to expand the setting to iOS devices in addition to the web.

Gmail can be downloaded from the App Store for free. [Direct Link]

Tags: Google, Gmail

Top Rated Comments

konqerror Avatar
47 months ago
I don't care, give me push support for Gmail account in the native Mail app!!!
Never gonna happen. Google can't show ads in the native app. It used to be possible with Exchange ActiveSync before Google disabled it. This feature is still available for paid Google Apps, so it's obviously a business decision.

What you get for relying on a free service.
Score: 6 Votes (Like | Disagree)
rocketman80 Avatar
47 months ago
Where is the dark mode though ?
Score: 3 Votes (Like | Disagree)
69Mustang Avatar
47 months ago
They/their who? This article is about Google’s iOS mail app, and not about the Apple’s native mail app.
He knows the article isn't about Apple's mail app. He's wondering why Google didn't already have this feature in their iOS app. He's also stating that Google sometimes makes their iOS apps better than their Android counterparts... which is why he was wondering why Google's iOS app didn't already have the feature. To be fair, the excessive pronouns sans true context did make for a slightly perplexing read.
Score: 2 Votes (Like | Disagree)
69Mustang Avatar
47 months ago
Edit: I looked it up and all you have to do is not use the categories tabs format.

Intresting. Why not use an iCloud email account? To get the full apple ecosystem experience. On my android device using the Gmail app, I've never seen ads.
Same here. Never seen ads in GMail.
Score: 2 Votes (Like | Disagree)
DoctorApple Avatar
47 months ago
Gmail images are pre-loaded by Google’s server, which is a change they implemented a few years back to combat virus in mails. Because of this implementation, tracking pixels don’t get real user’s IP address (only Google’s) unless it’s clicked. The downside of this implementation is that one can’t individually block certain element from downloading because it’s all loaded from googleusercontent.com domain. If image loading is not blocked by default, as soon as one opens an email, the tracking service will know it’s been opened. I don’t use Gmail web or iOS client to open promotional emails for this reason because there’s no way to use my ad block which is enabled on a DNS level.
Score: 2 Votes (Like | Disagree)
macfacts Avatar
47 months ago
Never gonna happen. Google can't show ads in the native app. It used to be possible with Exchange ActiveSync before Google disabled it. This feature is still available for paid Google Apps, so it's obviously a business decision.

What you get for relying on a free service.
I've never seen an ad in the Gmail app. Do you have a screenshot of one?
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 17 on Phone Feature

Gurman: iOS 17 to Provide Several 'Most Requested Features'

Sunday March 26, 2023 6:05 am PDT by
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports. In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
iOS 16

iOS 16.4 Will Add These 8 New Features to Your iPhone

Sunday March 26, 2023 8:06 am PDT by
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions. Below, we have recapped eight new features and...
apple mixed reality headset concept by david lewis and marcus kane

Some Apple Employees Seriously Concerned About Mixed-Reality Headset as Announcement Draws Closer

Sunday March 26, 2023 8:25 am PDT by
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports. Apple headset concept by David Lewis and Marcus Kane Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone...
Steve Jobs Theater dusk

Apple Reportedly Demoed Mixed-Reality Headset to Executives in the Steve Jobs Theater Last Week

Sunday March 26, 2023 5:53 am PDT by
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
top stories 25mar2023

Top Stories: iPhone 15 Pro Design Leak, iOS 16.4 Coming Soon, and More

Saturday March 25, 2023 6:00 am PDT by
We're still almost six months away from the official unveiling of the iPhone 15 lineup, but it seems like every day we're learning more about what to expect from the next-generation models. Notably, this week gave us our clearest look yet at what appear to be some changes for the volume and mute control hardware. iOS 16.4 and associated releases are also right around the corner with some new ...
iOS 16

Apple Releases iOS 16.4 With New Emoji, Safari Web Push Notifications, Beta Changes, Voice Isolation for Calls and More

Monday March 27, 2023 10:03 am PDT by
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID. iOS 16‌.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Hero0009

Best Apple Deals of the Week: Samsung's Smart Monitor M8 Gets Massive $250 Discount, Along With Year's Best AirPods Prices

Friday March 24, 2023 10:23 am PDT by
We saw a lot of great deals on Apple products and related accessories this week, including Samsung's iMac-like Smart Monitor M8 for $250 off, a 30 percent off spring sale at Anker, and the year's best prices on numerous AirPods models. All of these deals are still available to purchase right now, so we're recapping them and more below. Note: MacRumors is an affiliate partner with some of these ...
dynamic island

iPhone 15 Dynamic Island to Include New Integrated Proximity Sensor

Friday March 24, 2023 12:27 am PDT by
This year, all iPhone 15 models will include Apple's Dynamic Island that unifies the pill and hole cutouts at the top of the display, but there will also be a material change to the feature that wasn't included in the iPhone 14 Pro models. According to a new tweet by Apple industry analyst Ming-Chi Kuo, the proximity sensor on the iPhone 15 series will be integrated inside the Dynamic Island ...