Google today updated its Gmail app for iOS devices with a new image blocking setting for easier access to the option designed to prevent Gmail from automatically loading attached images.

Many email tracking clients use small, invisible images as a means of tracking when an email has been opened and viewed, allowing for invasive features like read receipts.

gmail logo
Gmail on the desktop has long had the setting that lets images be blocked by default, but now that setting is also accessible on iOS devices for personal Gmail accounts, so it's easier for those who primarily use iOS devices to activate it. From the release notes for the latest update of Gmail:

You can now choose to be asked before external images are displayed automatically. To enable this for new incoming messages, go to Settings > specific account > Images and select Ask before displaying external images.

As The Verge points out, this appears to be a response to a recent controversy with Superhuman, an email app that allowed users to track the location of a person who opened an email as well as what time of day the email was read.

Location tracking has been removed entirely and read receipts are off by default in Superhuman following public outcry, but the issue did raise awareness about tracking features in email apps, which may have prompted Google to expand the setting to iOS devices in addition to the web.

Gmail can be downloaded from the App Store for free. [Direct Link]

Tags: Google, Gmail

Top Rated Comments

konqerror Avatar
60 months ago
I don't care, give me push support for Gmail account in the native Mail app!!!
Never gonna happen. Google can't show ads in the native app. It used to be possible with Exchange ActiveSync before Google disabled it. This feature is still available for paid Google Apps, so it's obviously a business decision.

What you get for relying on a free service.
Score: 6 Votes (Like | Disagree)
rocketman80 Avatar
60 months ago
Where is the dark mode though ?
Score: 3 Votes (Like | Disagree)
69Mustang Avatar
60 months ago
They/their who? This article is about Google’s iOS mail app, and not about the Apple’s native mail app.
He knows the article isn't about Apple's mail app. He's wondering why Google didn't already have this feature in their iOS app. He's also stating that Google sometimes makes their iOS apps better than their Android counterparts... which is why he was wondering why Google's iOS app didn't already have the feature. To be fair, the excessive pronouns sans true context did make for a slightly perplexing read.
Score: 2 Votes (Like | Disagree)
69Mustang Avatar
60 months ago
Edit: I looked it up and all you have to do is not use the categories tabs format.

Intresting. Why not use an iCloud email account? To get the full apple ecosystem experience. On my android device using the Gmail app, I've never seen ads.
Same here. Never seen ads in GMail.
Score: 2 Votes (Like | Disagree)
DoctorApple Avatar
60 months ago
Gmail images are pre-loaded by Google’s server, which is a change they implemented a few years back to combat virus in mails. Because of this implementation, tracking pixels don’t get real user’s IP address (only Google’s) unless it’s clicked. The downside of this implementation is that one can’t individually block certain element from downloading because it’s all loaded from googleusercontent.com domain. If image loading is not blocked by default, as soon as one opens an email, the tracking service will know it’s been opened. I don’t use Gmail web or iOS client to open promotional emails for this reason because there’s no way to use my ad block which is enabled on a DNS level.
Score: 2 Votes (Like | Disagree)
macfacts Avatar
60 months ago
Never gonna happen. Google can't show ads in the native app. It used to be possible with Exchange ActiveSync before Google disabled it. This feature is still available for paid Google Apps, so it's obviously a business decision.

What you get for relying on a free service.
I've never seen an ad in the Gmail app. Do you have a screenshot of one?
Score: 2 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
iGBA Feature

Apple Removes Game Boy Emulator iGBA From App Store Due to Spam and Copyright Violations

Sunday April 14, 2024 9:22 pm PDT by
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...