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Apple Card Said to Launch as Early as First Half of August

Apple's highly anticipated launch of Apple Card is on schedule and will launch in the U.S. in just a few weeks, reports Bloomberg this morning.

The Apple Card is targeted to launch as early as the first half of August. That timing means the project is on schedule for the summer release date that Apple first announced in March.
According to the report, iPhone users will be able to sign up for the card in the Wallet app, which will have built-in Apple Card support as part of the latest iOS 12.4 update.

Apple is partnering with Goldman Sachs for the card, which is going to be optimized for Apple Pay but will still work like a traditional credit card for all of your transactions. Apple's virtual credit card will also be available as a physical titanium card for use at merchants that don't accept Apple Pay.

According to today's report, Apple expressed misgivings in May about the underlying technology Goldman Sachs had developed to power the credit card, and Apple asked the bank for changes to be made.

However, Apple Card's summer launch still appears to be on track, so Goldman Sachs presumably allayed Apple's concerns in time. The bank is responsible for the underlying infrastructure, managing payment disputes, handling transaction data and collating information for monthly statements.

Thousands of Apple employees have been testing the Apple Card, which offers 3% cash back on Apple purchases, 2% cash back on all Apple Pay transactions, and 1% cash back on all other purchases.

According to Apple, signing up for Apple Card will be as simple as opening up the Wallet app, tapping on the Apple Card interface, and walking through the activation steps. Purchases are tracked in the Wallet app, providing a breakdown of spending across different categories like health, food, shopping, and more.

Bloomberg says Apple has also been discussing an expansion into Europe with financial regulators.

For a look at the Apple Card and what to expect when it launches, make sure to check out our dedicated Apple Card guide.





Top Rated Comments

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4 weeks ago

“Highly anticipated”? By who?

Just another credit card.


Why can’t people be excited about anything? What if someone buys a lot of stuff from Apple and really likes the concept of this card? We know there are hundreds of credit cards out there.

Let people enjoy things. There are several reasons why people want this card and it is definitely highly anticipated by many people.
Rating: 13 Votes
4 weeks ago

1. Why did Apple need Goldman Sachs and Mastercard to make this card? 2. Do you think it would be Apple’s long-term goal to not need either of those companies for the function of this Apple credit card?


a lot of reasons. Infrastructure and antitrust regulations are probably the top two.

it’s the same reasons that an amazon card goes through another bank.
Rating: 13 Votes
4 weeks ago
“Highly anticipated”? By who?

Just another credit card.
Rating: 11 Votes
4 weeks ago
Apple Card Said to Launch as Early as First Half of August 2019 in the US

Apple Card Said to Launch as Early as First Half of August 2027 in the rest of the world......
Rating: 10 Votes
4 weeks ago

1. Why did Apple need Goldman Sachs and Mastercard to make this card? 2. Do you think it would be Apple’s long-term goal to not need either of those companies for the function of this Apple credit card?


My guess is that Goldman Sachs is the least established of all the options. This allows Apple to have the leverage in negotiations and get more favourable terms.

And for the long term, I won’t be surprised if Apple goes from simply having a credit card to playing a key part in the country’s financial infrastructure.

The people who underrate Apple do so to their own detriment.
Rating: 8 Votes
4 weeks ago

1. Why did Apple need Goldman Sachs and Mastercard to make this card? 2. Do you think it would be Apple’s long-term goal to not need either of those companies for the function of this Apple credit card?

Because of regulations, and since Apple is not a bank. And to be a bank/financial institution, there are a slew of other regulations that Apple would've have to follow. Easier to partner with an existing financial institution with a co-branded product.
Rating: 6 Votes
4 weeks ago

Exactly what kind of loss, damage or injury is one expected to incur by underrating Apple?

detriment
[ de-truh-muh nt ]
noun
loss, damage, disadvantage, or injury.
a cause of loss or damage.


It impairs their ability to evaluate what Apple does in an objective light.

Of course there is nothing to lose from being wrong on the internet, so no one is going to be tarred and feathered if and when they mispredicted iPhone X sales based on misleading statements from Apple, or claiming the AirPods and Apple Watch would never take off.

However, what many critics don’t seem to get is this. At Apple product events, the takeaways often end up being related more to how Apple is setting the stage for the future. Certain announcements and features make much more sense when thinking about what Apple will likely unveil in the following years.

If people want to focus solely on how the rewards from an Apple Card don’t seem very fantastic compared to some other alternative, or dismiss it as the flailing of a company who has lost its vision, then that is really as far as the conversation goes.

So yes, like I said before countless times, one underrates Apple to their own detriment.
Rating: 6 Votes
4 weeks ago

My guess is that Goldman Sachs is the least established of all the options. This allows Apple to have the leverage in negotiations and get more favourable terms.

And for the long term, I won’t be surprised if Apple goes from simply having a credit card to playing a key part in the country’s financial infrastructure.

The people who underrate Apple do so to their own detriment.


Exactly what kind of loss, damage or injury is one expected to incur by underrating Apple?

detriment
[ de-truh-muh nt ]
noun
loss, damage, disadvantage, or injury.
a cause of loss or damage.
Rating: 6 Votes
4 weeks ago

Who benefits from any credit card?


The consumer, if you use it correctly.

Credit Card companies count on you not using it correctly.
Rating: 6 Votes
4 weeks ago
Amazing how people only seem to focus on its just a CCard or its average rewards.. personally id be interested in this even with no rewards... the security of it alone is all i care about. Ive had a waitress steal my card info before, with this i can hand it over at a restaurant and not worry about them copying the info. And i dont have to worry about using my card online or swiping at stores. I like the feature to get a new number at the press of a button.
Just seems more interesting to me than the rewards are.
Rating: 6 Votes

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