New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Two Apple Ads Nominated for Outstanding Commercial Emmy Award

Two of Apple's ads are in the running to receive the 2019 Outstanding Commercial Emmy. Both of the ads were created by TBWA/Media Arts Lab, Apple's longtime advertising partner.

The first ad nominated for the award is Apple's "Make Something Wonderful" MacBook ad, released late last year. In the spot, which is in black and white, various creative personalities and people are shown with their Mac devices.


The second ad nominated for the award is one of Apple's "Shot on iPhone" spots, specifically "Don't Mess With Mother," an April 2019 video featuring imagery of nature from around the world set to the song "Last Rites" by Megadeth.


Apple will be competing with ad spots from Netflix (A Great Day in Hollywood), Nike (Dream Crazy), and and the "Point of View" video from Sandy Hook Promise, a non-profit organization.

In 2018, Apple was nominated for an Outstanding Commercial Emmy for its "Earth: Shot on iPhone" ad, but ultimately lost to an ad from P&G.



Top Rated Comments

(View all)

5 weeks ago

I’ve seen more creativity from a 5 year old.

No you haven’t.
Rating: 17 Votes
5 weeks ago

I’ve seen more creativity from a 5 year old.

No you haven’t.
Rating: 8 Votes
5 weeks ago
None of the Macs used in the first ad are of the latest bad design (2016 and later).
Rating: 7 Votes
5 weeks ago
Interesting to see that mostly every MacBook in the first ad still featured the shining Apple logo. So, is it about the good old times?!
Rating: 6 Votes
5 weeks ago
Apple is now the nostalgia brand.

"Think different"? How about "think again"
Rating: 4 Votes
5 weeks ago

I refuse to argue with you as you are clearly refusing to see my point.

Why not specify what you think would be better or why the most profitable company in the world needs your or the 5 year old kid's advice on creativity for product marketing?

I mean, if you have no substance, don't post this kind of hyperbole.

I call you out on it and now you refuse to discuss further. You didn't even make a point. You made a broad generalization with zero facts to back it up.
Rating: 3 Votes
5 weeks ago
I wish their products would be nominated to best products, but that used to be many many years ago...

Now Apple turned into an advertising-marketing company rather than innovating.
Rating: 2 Votes
5 weeks ago

Nahh...you're speaking in hyperbole.

Besides, ads aren't always designed to be the most "creative" thing ever. They are designed to send a message. This is for outstanding commercial...not the commercial that is the most creative.


I refuse to argue with you as you are clearly refusing to see my point.
Rating: 2 Votes
5 weeks ago
I’ve seen more creativity from a 5 year old.
Rating: 2 Votes
5 weeks ago

Yes I have

Nahh...you're speaking in hyperbole.

Besides, ads aren't always designed to be the most "creative" thing ever. They are designed to send a message. This is for outstanding commercial...not the commercial that is the most creative.
Rating: 2 Votes

[ Read All Comments ]