Two Apple Ads Nominated for Outstanding Commercial Emmy Award

Two of Apple's ads are in the running to receive the 2019 Outstanding Commercial Emmy. Both of the ads were created by TBWA/Media Arts Lab, Apple's longtime advertising partner.

The first ad nominated for the award is Apple's "Make Something Wonderful" MacBook ad, released late last year. In the spot, which is in black and white, various creative personalities and people are shown with their Mac devices.


The second ad nominated for the award is one of Apple's "Shot on iPhone" spots, specifically "Don't Mess With Mother," an April 2019 video featuring imagery of nature from around the world set to the song "Last Rites" by Megadeth.


Apple will be competing with ad spots from Netflix (A Great Day in Hollywood), Nike (Dream Crazy), and and the "Point of View" video from Sandy Hook Promise, a non-profit organization.

In 2018, Apple was nominated for an Outstanding Commercial Emmy for its "Earth: Shot on ‌iPhone‌" ad, but ultimately lost to an ad from P&G.

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Top Rated Comments

Morgenland Avatar
65 months ago
I’ve seen more creativity from a 5 year old.
No you haven’t.
Score: 17 Votes (Like | Disagree)
Baymowe335 Avatar
65 months ago
I’ve seen more creativity from a 5 year old.
No you haven’t.
Score: 8 Votes (Like | Disagree)
tongxinshe Avatar
65 months ago
None of the Macs used in the first ad are of the latest bad design (2016 and later).
Score: 7 Votes (Like | Disagree)
Mike MA Avatar
65 months ago
Interesting to see that mostly every MacBook in the first ad still featured the shining Apple logo. So, is it about the good old times?!
Score: 6 Votes (Like | Disagree)
WaxedJacket Avatar
65 months ago
Apple is now the nostalgia brand.

"Think different"? How about "think again"
Score: 4 Votes (Like | Disagree)
Baymowe335 Avatar
65 months ago
I refuse to argue with you as you are clearly refusing to see my point.
Why not specify what you think would be better or why the most profitable company in the world needs your or the 5 year old kid's advice on creativity for product marketing?

I mean, if you have no substance, don't post this kind of hyperbole.

I call you out on it and now you refuse to discuss further. You didn't even make a point. You made a broad generalization with zero facts to back it up.
Score: 3 Votes (Like | Disagree)