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Apple Promotes Face ID as Even Easier and More Secure Than Touch ID in Humorous New iPhone Ad
Apple's latest iPhone ad humorously demonstrates how Face ID is more convenient and secure than Touch ID for user authentication.
Timed with midsummer, the 30-second spot depicts a man napping on a reclining lounger in a backyard. After receiving a trio of iMessage notifications on his iPhone XR, he slowly raises the lounger to line up his face with the iPhone and unlocks the device with Face ID, all while continuing to lay down.
The messages come from a friend named Craig, who asks the man if he still plans to come around, suggesting that the two had made plans together. Instead, the man promptly returns to his nap alongside his dog. The ad is aptly titled "Nap" and features the song "Nice" by Grammy Award-winning DJ Latroit.
Face ID debuted on the iPhone X in 2017. At the time, Apple said the probability that a random person could unlock someone else's iPhone X was approximately one in 1,000,000, versus one in 50,000 for Touch ID.
The ad is part of Apple's ongoing "That's iPhone" marketing campaign promoting both hardware and software features of the device, such as iMessage encryption, App Store privacy, iPhone material recycling, and water resistance. "Face ID is even easier and more secure than Touch ID. That's iPhone."
Update 1:40 pm: Apple has also released a new short feature-focused ad with a similar tagline emphasizing that Face ID is more secure than Touch ID.
Timed with midsummer, the 30-second spot depicts a man napping on a reclining lounger in a backyard. After receiving a trio of iMessage notifications on his iPhone XR, he slowly raises the lounger to line up his face with the iPhone and unlocks the device with Face ID, all while continuing to lay down.
The messages come from a friend named Craig, who asks the man if he still plans to come around, suggesting that the two had made plans together. Instead, the man promptly returns to his nap alongside his dog. The ad is aptly titled "Nap" and features the song "Nice" by Grammy Award-winning DJ Latroit.
Face ID debuted on the iPhone X in 2017. At the time, Apple said the probability that a random person could unlock someone else's iPhone X was approximately one in 1,000,000, versus one in 50,000 for Touch ID.
The ad is part of Apple's ongoing "That's iPhone" marketing campaign promoting both hardware and software features of the device, such as iMessage encryption, App Store privacy, iPhone material recycling, and water resistance. "Face ID is even easier and more secure than Touch ID. That's iPhone."
Update 1:40 pm: Apple has also released a new short feature-focused ad with a similar tagline emphasizing that Face ID is more secure than Touch ID.
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Top Rated Comments
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7 months ago
Touch ID is far easier and More convenient to use. I won’t be purchasing any iPhone until touchid is back
7 months ago
Touch ID is far easier and More convenient to use. I won’t be purchasing any iPhone until touchid is back
I have an iPad mini that uses Touch ID and an iPhone Xs Max with Face ID. Face ID is faster and more convenient, in my opinion.
7 months ago
My faceID never works at the distance depicted in the ad, nor would it work at the angle depicted.
Also doesn’t work in bright sunlight, or holding the phone in landscape mode, or in bed with the side your face smooshed in a pillow - never had any of these issues with touchID.
Also doesn’t work in bright sunlight, or holding the phone in landscape mode, or in bed with the side your face smooshed in a pillow - never had any of these issues with touchID.
7 months ago
This is why I think people are delusional for thinking Touch ID is coming back
7 months ago
Touch ID is far easier and More convenient to use. I won’t be purchasing any iPhone until touchid is back
No way! I pick up my XR, and before it is up in front of me, it is open, almost every time. With TouchID, if I had just washed my hands, or if they were very dry, like all winter long, it wouldn’t work at all. I never want to use TouchID again.
7 months ago
I've had (and still have) an iPhone 7 since launch. I bought the new (2018) iPad Pro 12.9" a few months back. I'm not planning on upgrading the 7 until it's on death's door, but I have to say that I vastly prefer Face ID.
As someone who occasionally works with his hands I find myself typing in my 6-Digit pin more than using my fingerprint (since the 7 only recognizes my fingerprint about 50% of the time). I'm really looking forward to Face ID on my phone in the future. It's way easier for me.
I also understand other consumers' desire for choice in their biometric, but I'm guessing it costs more to offer both.
As someone who occasionally works with his hands I find myself typing in my 6-Digit pin more than using my fingerprint (since the 7 only recognizes my fingerprint about 50% of the time). I'm really looking forward to Face ID on my phone in the future. It's way easier for me.
I also understand other consumers' desire for choice in their biometric, but I'm guessing it costs more to offer both.
7 months ago
SUREEEEEE just be laying sideways and try to unlock your phone. Faceid is HORRIBLE for lounging around. Especially in bed. I don't know how many times a day I have to put in my passcode because it never picks up my face laying on something or not having the phone perfectly straight. Try unlocking the phone on a table not directly over it also.
Show what really happens apple can you do that?
Show what really happens apple can you do that?
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