Apple Debuts New Privacy-Focused iPhone Billboards in Canada

Apple has debuted two new billboards in Canada that underline the company's privacy stance, following a similar privacy-focused marketing campaign in Las Vegas during the Consumer Electronics Show back in January.



The new billboards were spotted in Toronto and shared on Twitter by Matt Elliot and Josh McConnell. The first one has been put up right outside of Sidewalk Labs – a Google-owned company – and includes a slogan which reads: "We're in the business of staying out of your business."

The second billboard located in King Street simply reads "Privacy is King."


This year, Apple has been heavily promoting its privacy focus compared to other tech companies like Google. Apple's Las Vegas billboard, put up ahead of CES 2019, played on the well-known tourism saying: "What happens in Vegas, stays in Vegas." The sign read, "What happens on your iPhone, stays on your iPhone." Apple was reminding the tech industry of its heavy emphasis on privacy, with the billboard offering up a link to Apple's dedicated privacy website.

Apple has also made privacy-focused iPhone ads that have been aired on various TV markets globally. For example, one ad starts with the tagline "privacy matters" and then shows a variety of humorous if not slightly awkward situations where people would want their privacy protected in everyday life.

Apple has long said it believes privacy is a "fundamental human right," and as part of that, it aims to minimize its collection of customer data and disassociate it from an individual user when it does.

Tag: privacy


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2 weeks ago

If only they actually did that

Please explain
Rating: 12 Votes
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2 weeks ago
Apple isn’t perfect, but I think they are currently the best when it comes to users privacy.
Rating: 11 Votes
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2 weeks ago
If only they actually did that
Rating: 10 Votes
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2 weeks ago
Pretty sure with Apple, Money is King.
Rating: 9 Votes
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2 weeks ago
For those not in the know, Sidewalk Labs is a sister company of Google, under Alphabet, that's been awarded a contract to develop a "smart neighbourhood" on some former industrial lands on the waterfront of Toronto. Many of their ideas are pretty good, I've been to their HQ and seen their mock-ups, but there are extreme privacy concerns over it that have the public very divided on the project.

So, it's a very cheeky place to put up a billboard.
Rating: 9 Votes
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2 weeks ago
They're far from perfect and though we don't know just what happens behind the scenes, Apple has earned my trust more than most companies. The privacy stance started as a novelty, but given missteps by many other tech companies has become, in my opinion, a major distinguishing feature.

Similarly to how people don't mind subscriptions to make sure the app stays in business, I don't mind paying Apple's prices (usually o_O ) to ensure that my data never becomes a part of their financial portfolio. When products and services are free, you have to recoup the costs somehow.
Rating: 5 Votes
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2 weeks ago
Great adverts.

This is a very big differentiator.

It’s very smart for Apple to inform potential customers that Apple is THE company out there that is not living off your private data, and who actually cares about it.

Apple has the best record for protecting privacy so they should, and certainly will, capitalize on that.
Rating: 4 Votes
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2 weeks ago

Pretty sure with Apple, Money is King.


Yes, but to me it’s like making tons of money by being a “green” company when a lot of people are chanting drill baby drill, or trying to tell me that the Alberta tar sands oil projects are cleaning up the environment, or dismissing climate change and CO2... while they cry about their lost oil jobs.

Actually Apple is the greenest company in tech as well :).

You can be a capitalist AND do the right thing! That’s Apples credo I think, and winning with this formula is nice to see!
Rating: 3 Votes
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2 weeks ago
I think many people criticise Apple's privacy claims because they think Apple is saying they are keeping everything anonymous and zero data collected.

What Apple is trying to say is that they are not in the business of exploiting your data and gathering more than they need. Ex While Apple provides end-to-end encryption on iMessages other companies will be reading your emails.
Rating: 1 Votes
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2 weeks ago

Please explain

No need to . The FBI & CIA all have access to our where about a 24/7 . Facebook IG Google.com & many more apps used on our iPhones
Rating: 1 Votes
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