Apple has debuted two new billboards in Canada that underline the company's privacy stance, following a similar privacy-focused marketing campaign in Las Vegas during the Consumer Electronics Show back in January.
The new billboards were spotted in Toronto and shared on Twitter by Matt Elliot and Josh McConnell. The first one has been put up right outside of Sidewalk Labs – a Google-owned company – and includes a slogan which reads: "We're in the business of staying out of your business."
The second billboard located in King Street simply reads "Privacy is King."
This year, Apple has been heavily promoting its privacy focus compared to other tech companies like Google. Apple's Las Vegas billboard, put up ahead of CES 2019, played on the well-known tourism saying: "What happens in Vegas, stays in Vegas." The sign read, "What happens on your iPhone, stays on your iPhone." Apple was reminding the tech industry of its heavy emphasis on privacy, with the billboard offering up a link to Apple's dedicated privacy website.
Apple has also made privacy-focused iPhone ads that have been aired on various TV markets globally. For example, one ad starts with the tagline "privacy matters" and then shows a variety of humorous if not slightly awkward situations where people would want their privacy protected in everyday life.
Apple has long said it believes privacy is a "fundamental human right," and as part of that, it aims to minimize its collection of customer data and disassociate it from an individual user when it does.
New Apple billboard outside Sidewalk Toronto HQ: “We’re in the business of staying out of yours.” pic.twitter.com/I24iAxkXzZ
— Matt Elliott (@GraphicMatt) 3 July 2019
The new billboards were spotted in Toronto and shared on Twitter by Matt Elliot and Josh McConnell. The first one has been put up right outside of Sidewalk Labs – a Google-owned company – and includes a slogan which reads: "We're in the business of staying out of your business."
The second billboard located in King Street simply reads "Privacy is King."
Oh I get it. It’s because it’s on King Street pic.twitter.com/3s8dCD6xC4
— Josh McConnell (@joshmcconnell) 28 June 2019
This year, Apple has been heavily promoting its privacy focus compared to other tech companies like Google. Apple's Las Vegas billboard, put up ahead of CES 2019, played on the well-known tourism saying: "What happens in Vegas, stays in Vegas." The sign read, "What happens on your iPhone, stays on your iPhone." Apple was reminding the tech industry of its heavy emphasis on privacy, with the billboard offering up a link to Apple's dedicated privacy website.
Apple has also made privacy-focused iPhone ads that have been aired on various TV markets globally. For example, one ad starts with the tagline "privacy matters" and then shows a variety of humorous if not slightly awkward situations where people would want their privacy protected in everyday life.
Apple has long said it believes privacy is a "fundamental human right," and as part of that, it aims to minimize its collection of customer data and disassociate it from an individual user when it does.
Tag: privacy
31 comments
U.S lawmakers on Friday sent a letter to Apple CEO Tim Cook expressing concern over Apple's decision to remove the HKMap Live app from the App Store after complaints from the Chinese Government.
...
While the status of Apple's electric vehicle plans are unclear at this point, hit-or-miss DigiTimes reports that Taiwanese manufacturer Quanta Computer is currently supplying Apple with...
Icons possibly depicting the widely rumored 16-inch MacBook Pro have been uncovered by French blog MacGeneration in the first two betas of macOS Catalina version 10.15.1, which has been in testing...
Apple CEO Tim Cook this week tweeted in support of the Fairness for High-Skilled Immigrants Act, urging the U.S. Senate to move quickly to pass the bipartisan bill, which would eliminate per-country...
Apple TV+ comedy series "Dickinson" made its global premiere on Thursday evening at St. Ann's Warehouse in Brooklyn.
Created, written, and executive produced by Alena Smith, the...
Google has ignited security concerns over the facial authentication system in its new Pixel 4 smartphone by admitting that it will unlock the device even when the user's eyes are shut.
...
Apple's rumored next-generation noise-canceling AirPods will launch at the end of this month with a new "Pro" moniker and a price tag of around $260, claims a new Chinese-language...
On Tuesday, Apple's Beats brand introduced the new Beats Solo Pro headphones, the company's first on-ear headphones with active noise cancellation. The new $300 headphones don't...
