Publishers Not Making Much Money From Apple News+
Apple News+ seems to be floundering just months after its launch, according to new details from participating magazine publishers shared by Business Insider.
Multiple publishers have been unimpressed with the revenue generated from Apple News+. One told Business Insider that revenue was one twentieth of what Apple promised, while another said that it was on par with what was earned from Texture, which isn't much.
One publishing exec said Apple projected publishers would get 10 times the revenue they made from Texture at the end of Apple News Plus' first year. "It's one twentieth of what they said," the exec said. "It isn't coming true."
Other publishers said their subscription revenue from Plus was lower than or on a par with what they got on Texture, which was small as a subscription driver to begin with.
According to some of the publishing executives, Apple's News+ team has asked for input during meetings on the service since its launch. Apple reportedly acknowledged during meetings that Apple News users are confused about the difference between free articles and paid news content.
Publishers aren't pleased with the magazine-centric layout for news content, and executives want easier ways to convert magazine content to app content. "I don't think they're putting their full effort behind [Apple News+]," one publisher told Business Insider. Some of the publishers are still optimistic on the future of Apple News+, as the service is still in its infancy and it will take some time to work out the kinks.
Apple has told publishers that it is working on making the Apple News+ app more intuitive for users, so hopefully changes and refinements to the interface are in the works to make it easier to navigate through the app and manage magazines. For details on how Apple News+ works and some of the issues users have experienced, make sure to check out our guide.
Popular Stories
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports.
When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history.
In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative."
But every once in a while even Apple...
As we roll into the latter half of January, we're starting to hear more about a potential spring Apple event, which is likely to take place in March or April. There are a number of potential announcements on deck, so an event would be a good opportunity for Apple to get them all out there.
We've also been going back and forth on some iPhone 14 rumors, and we've taken a look at a number of...
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers.
According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets.
In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business.
Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April.
Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
Top Rated Comments
- 50% Apple cut
- Not multi-platform
- Magazine as a medium is dead compared to YouTube
- Difficult to navigate to find content
- Not all content available for viewing (e.g. WSJ)
- Poor layout and user experience (e.g. scanned PDF file requiring lots of zooming and swiping to view)
Who could have seen this coming? :p