Apple Highlights iMessage Encryption, App Store Privacy, and iPhone Recycling in Trio of New Ads

Apple today shared three new ads on its YouTube channel in Australia, highlighting iMessage encryption, App Store privacy, and iPhone recycling, as part of its ongoing "That's iPhone" marketing campaign around the world.




Apple also shared a new Shot on iPhone XS video and a companion behind-the-scenes video on its main YouTube channel on Saturday:



The video was shot on the ‌iPhone‌ by Donghoon Jun and James Thornton of Incite, in collaboration with WET, and commissioned by Apple.

Top Rated Comments

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24 weeks ago
iMessage is the biggest reason why I won’t switch to Android.
Rating: 16 Votes
24 weeks ago

iMessage is the biggest reason why I won’t switch to Android.

Yup and Apple’s stance on privacy as well.
Rating: 14 Votes
24 weeks ago
I really like the behind the scenes videos. Some interesting creativity that goes into those effects.
Rating: 6 Votes
24 weeks ago
iMessage on iPhone. Everything else is amateur hour.
Rating: 6 Votes
24 weeks ago
Apple really has gotten back to great sounds.
Rating: 3 Votes
24 weeks ago
I love these ads!
Rating: 2 Votes
23 weeks ago

The iMessage encryption one is cute.

What I really really dislike about the app store is that the first hit in the search result is always an ad rather than what I'm looking for. I have inadvertently installed the wrong app (yeah the first hit that was the ad); perhaps this is the intention to please the advertiser and it apparently works.

To install an app you haven’t already purchased, you have to tap the buy/get button and then authenticate the purchase, with a prompt that shows you the app you’re getting. That’s an interesting accident.
Rating: 1 Votes
23 weeks ago
Apple's still got their groove. Don't care what the haters say.
Rating: 1 Votes

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