Guides

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iPhone 12 Cases

iPhone 12 and 12 Pro cases are available now. Find one you like.

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All New iOS 14.2 Emoji

iOS 14.2 comes with a bunch of new emoji.

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All of iOS 14.2's New Features

Here's a list of all the new features in iOS 14.2.

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iPhone 12 Size Comparison

See the iPhone 12, iPhone 12 Mini, iPhone 12 Max side-by-side with all modern iPhones.

• Apple Watch Series SE vs 6
• Apple Watch Series 5 vs 6
• iPhone 12 vs iPhone 11
• iPhone 12 vs. iPhone 12 Pro
• iPhone 12 Mini vs iPhone 12
• iPhone 12 Pro vs iPhone 12 Pro Max
• How to Hard Reset iPhone 12
• Night Mode Selfies on iPhone 12
• How to Measure Height with iPhone 12 Pro
• How to Change App Icons in iOS 14
• Should you buy a Mac now or wait for Arm Macs?
See more guides

Upcoming

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AirPods Studio
Early 2021?

The AirPods Studio are Apple's rumored high-end over-ear headphones that are rumored to launch in early 2021 for $349. AirPods Studio will feature Active Noise Cancellation, swappable ear cups, and more.

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iMac
Early 2021?

iPad Pro-like design? New screen sizes?

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AirTags
Early 2021?

Apple is working on a Tile-like Bluetooth tracking device that's designed to be attached to items like keys and wallets for tracking purposes, letting you find them right in the Find My app.

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Apple Glasses
2021?

Apple Augmented Reality Glasses are said to be coming in the next couple of years. Here's what we know so far.

• iPhone 13
• Foldable iPhone
See full product calendar

Apple Highlights iMessage Encryption, App Store Privacy, and iPhone Recycling in Trio of New Ads

by

Apple today shared three new ads on its YouTube channel in Australia, highlighting iMessage encryption, App Store privacy, and iPhone recycling, as part of its ongoing "That's iPhone" marketing campaign around the world.




Apple also shared a new Shot on iPhone XS video and a companion behind-the-scenes video on its main YouTube channel on Saturday:



The video was shot on the ‌iPhone‌ by Donghoon Jun and James Thornton of Incite, in collaboration with WET, and commissioned by Apple.

Tags: Apple ads, Shot on iPhone

Top Rated Comments

drinkingtea Avatar
drinkingtea
19 months ago
iMessage is the biggest reason why I won’t switch to Android.
Score: 16 Votes (Like | Disagree)
dominiongamma Avatar
dominiongamma
19 months ago

iMessage is the biggest reason why I won’t switch to Android.

Yup and Apple’s stance on privacy as well.
Score: 14 Votes (Like | Disagree)
I7guy Avatar
I7guy
19 months ago
I really like the behind the scenes videos. Some interesting creativity that goes into those effects.
Score: 6 Votes (Like | Disagree)
Ultramove69 Avatar
Ultramove69
19 months ago
iMessage on iPhone. Everything else is amateur hour.
Score: 6 Votes (Like | Disagree)
thefourthpope Avatar
thefourthpope
19 months ago
Apple really has gotten back to great sounds.
Score: 3 Votes (Like | Disagree)
coolsean20 Avatar
coolsean20
19 months ago
I love these ads!
Score: 2 Votes (Like | Disagree)
Read All Comments

Top Stories

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Apple Shares Top 20 Most Downloaded Games and Apps of 2020

Tuesday December 1, 2020 9:38 pm PST by
Alongside picks for the top iPhone, iPad, and Mac apps and games of the year, Apple today shared charts featuring the Top Games of 2020 and the Top Apps of 2020, revealing the most popular free and paid apps and games during the year. Among Us! was the top free game of 2020, followed by Call of Duty: Mobile, Roblox, and Subway Surfers. Ink Inc. Tattoo Drawing was the number four free app,...
Read Full Article • 21 comments
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Developer Delves Into Reasons Why Apple's M1 Chip is So Fast

Monday November 30, 2020 1:57 pm PST by
Apple's M1 chip is the fastest chip that Apple has ever released in a Mac based on single-core CPU benchmark scores, and it beats out many high-end Intel Macs when it comes to multi-core performance. Developer Erik Engheim recently shared a deep dive into the M1 chip, exploring the reasons why Apple's new processor is so much faster than the Intel chips that it replaces. First and foremost,...
Read Full Article • 336 comments
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Italy Fines Apple $12 Million for Misleading iPhone Water Resistance Claims

Monday November 30, 2020 3:10 am PST by
Apple has been slapped with a 10 million euro ($12 million) fine by Italy's antitrust watchdog for unfair commercial practices related to its iPhone marketing in the country. One of the Apple ads cited in the Italian watchdog's proceedings (credit: setteBIT) Specifically, Apple is being charged for misleading claims in promotional messages about how deep and how long iPhones can be submerged...
Read Full Article • 323 comments
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Apple Cyber Monday 2020: Discounts on iPads, Macs, AirPods, and More [Updated]

Monday November 30, 2020 6:25 am PST by
Today is Cyber Monday, a shopping event that sees many of the same deals from Black Friday bleed over into a new week, along with a few brand new offers on everything from Apple products to related accessories. In this post we'll highlight the best online discounts that you can find on Apple devices today. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Read Full Article • 13 comments
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Mini-LED M1 MacBook Pro and Mini-LED iPad Pro Models Coming First Half of 2021

Monday November 30, 2020 2:24 am PST by
Apple is widely reported to be embracing mini-LED display backlighting technology for some products next year, and a new report today by DigiTimes has named several of Apple's partners in the supply chain that are expected to benefit from the switch. According to the report, Apple is set to launch its first mini-LED iPad Pro in the first quarter of 2021 and mass produce mini-LED MacBook Pro...
Read Full Article • 126 comments
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iOS 14.2 Quietly Added FaceTime 1080p Support to iPhone 8 and Later Models

Wednesday December 2, 2020 3:21 am PST by
Back in early November, Apple released iOS 14.2 and announced with it a slew of new features for iPhones, but one thing it didn't mention was the apparent addition of support for 1080p FaceTime calls on iPhone 8 and later devices. The little-known fact was discovered by MacMagazine, which found that Apple quietly updated the specs pages for devices like iPhone XR shortly after the release of ...
Read Full Article • 66 comments
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Apple Developers Now Able to Natively Run macOS Within AWS With Amazon EC2 Mac Instances

Monday November 30, 2020 9:01 pm PST by
As AWS re:Invent kicks off, Amazon Web Services today announced new Mac instances for Amazon Elastic Compute Cloud, allowing AWS customers to run on-demand macOS workloads in the AWS cloud for the first time. Amazon says that the new feature extends the flexibility, scalability, and cost benefits of AWS to all Apple developers as those creating apps for iPhone, iPad, Mac, Apple Watch, Apple...
Read Full Article • 89 comments
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Wakeout! Named Apple's Best App of 2020, While Zoom Earns the Title for Best iPad App

Tuesday December 1, 2020 9:26 pm PST by
Apple today shared its App Store Best of 2020 winners, highlighting its picks for the top iOS, iPadOS, and macOS apps and games released over the course of the year. Apple's iPhone App of the Year award went to Wakeout!, which is a family friendly exercise and movement app that encourages people to complete easy exercises while at home. Apple's iPad App of the Year was Zoom, which soared in...
Read Full Article • 26 comments
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MagSafe Duo Charger for iPhone 12 and Apple Watch Now Available for Purchase

Tuesday December 1, 2020 4:15 pm PST by
Apple today began selling the MagSafe Duo Charger that was announced alongside the new iPhone 12 models back in October. Priced at $129, the MagSafe Duo offers a MagSafe charging puck for the iPhone 12, 12 Pro, 12 Pro Max, and 12 mini, along with an Apple Watch charger. Though the accessory was announced in October and was listed as coming soon, it was not clear when it would launch. Orders...
Read Full Article • 308 comments
imac 5k 2014 video

Apple Adds First iMac Models With Retina 5K Display to Vintage Products List

Tuesday December 1, 2020 8:09 am PST by
The first iMac with a Retina 5K display is one of several iMac models that have been added to Apple's vintage products list this week. In the past, vintage Apple products were no longer eligible for repairs at the Genius Bar or at Apple Authorized Service Providers, but Apple began offering extended repairs of select vintage products in 2018. Many of the iMac models listed below will likely...
Read Full Article • 142 comments