Apple Highlights iMessage Encryption, App Store Privacy, and iPhone Recycling in Trio of New Ads

Apple today shared three new ads on its YouTube channel in Australia, highlighting iMessage encryption, App Store privacy, and iPhone recycling, as part of its ongoing "That's iPhone" marketing campaign around the world.

Apple also shared a new Shot on ‌iPhone‌ XS video and a companion behind-the-scenes video on its main YouTube channel on Saturday:

The video was shot on the ‌iPhone‌ by Donghoon Jun and James Thornton of Incite, in collaboration with WET, and commissioned by Apple.

Top Rated Comments

drinkingtea Avatar
52 months ago
iMessage is the biggest reason why I won’t switch to Android.
Score: 16 Votes (Like | Disagree)
dominiongamma Avatar
52 months ago
iMessage is the biggest reason why I won’t switch to Android.
Yup and Apple’s stance on privacy as well.
Score: 14 Votes (Like | Disagree)
I7guy Avatar
52 months ago
I really like the behind the scenes videos. Some interesting creativity that goes into those effects.
Score: 6 Votes (Like | Disagree)
Ultramove69 Avatar
52 months ago
iMessage on iPhone. Everything else is amateur hour.
Score: 6 Votes (Like | Disagree)
thefourthpope Avatar
52 months ago
Apple really has gotten back to great sounds.
Score: 3 Votes (Like | Disagree)
coolsean20 Avatar
52 months ago
I love these ads!
Score: 2 Votes (Like | Disagree)

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