Apple CEO Tim Cook on iOS 13's Sign In with Apple: 'We're Not Really Taking a Shot at Anybody'

Following today's WWDC keynote event that saw the debut of new software for iOS, macOS, iPadOS, watchOS, and tvOS, Apple CEO Tim Cook spoke with CBS Evening News and shared a few quick thoughts on one of the new features, Sign In with Apple.

Sign In with Apple is designed to let you sign into apps using your Apple ID for authentication purposes, offering up a privacy-focused alternative to signing in with accounts from sites like Facebook, Google, or Twitter.

signinwithapple
Cook was asked whether Apple was taking a shot at the way Facebook and Google collect user data with the new feature, but Cook said that wasn't the case. Apple, he says, focuses on the user, and the company believes people want to be able to use the web without being under surveillance.

You know, we're not really taking a shot at anybody. We're - we focus on the user. And the user wants the ability to go across numerous properties on the web without being under surveillance. We're moving privacy protections forward. And I actually think it's a very reasonable request for people to make.

When asked whether Facebook cares about privacy and security, Cook says that "everybody's beginning to care more" thanks to increased awareness of what's been happening.

Many people are getting more offended. I think this is good. Because we need to shine a light on it. You can imagine an environment where everyone begins to think there's no privacy. And if there's no privacy, your freedom of expression just plummets. Because now you're going to be thinking about how everybody's going know every single thing you're doing. This is not good for our country, not good for democracy.

New App Store guidelines provided to developers today suggest Sign In with Apple is going to be a mandatory feature in all apps that offer third-party sign-in options.

If an app lets you log in using Facebook, Google, or Twitter, the app will also need to present users with the Sign In with Apple option too.

Sign In with Apple authenticates a user with Face ID or Touch ID, and keeps personal information safe from app and website developers. It's designed to let Apple users create a new account in an app using a one-click button without leaking user data.

Sign In with Apple also lets Apple users create a randomly-generated email address that hides your own email address when you're signing up for an app or service.

The new Sign In with Apple feature will be available starting later this year.

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
amazon black friday

Amazon Kicks Off Black Friday Sale With Major Discounts on Apple Accessories, TVs, and More

Sunday November 23, 2025 7:12 am PST by
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more. Note:...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...

Top Rated Comments

az431 Avatar
85 months ago
Remember, Apple sells a targeted advertising service for 30% commission

They want advertisers to know they have to pay the Apple Tax to advertise to Apple customers, the same as app developers need to pay to be on the app store
I read your post several times to see if you could find even a glimmer of a connection between Apple sign in and the fee that developers pay to sell apps through the App Store.

Came up empty.
Score: 61 Votes (Like | Disagree)
hlevolve Avatar
85 months ago
I can’t wait for this feature out of all the awesome announcements today this is actually one of the top ones for me. I love that I don’t have to pass out my true email any longer for sites that use this. I hope it expands all over and I’ll be using it.
Score: 43 Votes (Like | Disagree)
baculum Avatar
85 months ago
I can’t wait for this feature out of all the awesome announcements today this is actually one of the top ones for me. I love that I don’t have to pass out my true email any longer for sites that use this. I hope it expands all over and I’ll be using it.
I totally agree. I'm sick and tired of being expected to use Facebook or Google to sign into anything. I've deleted my accounts with companies for whom I'M the product. I hope this gains some traction...
Score: 33 Votes (Like | Disagree)
BootsWalking Avatar
85 months ago
When asked whether Facebook cares about privacy and security, Cook says that "everybody's beginning to care more" thanks to increased awareness of what's been happening.

Facebook cares as much about privacy as I care about Facebook. They continually abused the trust of their users and so have lost the privilege for anyone to trust their universal logon credential service. Good riddance.
Score: 25 Votes (Like | Disagree)
az431 Avatar
85 months ago
As a developer, I don’t like this new rule that I “have” to use Apple’s solution with other third party login option of my choice. I guess I should just only have my app available on other competing app stores...oh, wait. There isn’t one.
I’m a developer and I support it 100%. We abandoned third party sign in long ago.
[doublepost=1559616137][/doublepost]
If I read about this new apple solution correctly, it’s required as an addition if you list sign in with google or Facebook. I don’t think it is the only option.
Correct.
Score: 24 Votes (Like | Disagree)
noraa Avatar
85 months ago
Funny that I log into apple with my gmail ID..
You realize you're not actually logging in via Gmail, yes? Your Apple ID just happens to be your gmail e-mail address, but that's about as closely linked as your Apple ID is to your Gmail e-mail...
Score: 18 Votes (Like | Disagree)