Apple Wipes iTunes Pages on Facebook and Instagram, Begins Moving Away From iTunes Links

More evidence has emerged to suggest that Apple is beginning to move away from its iTunes brand after over 18 years of use.

As noted on Reddit, Apple has abruptly removed all social media content from its iTunes page on Facebook, including posts, photos, and videos. This appears to have happened within the past 24 hours, as a cached version of the iTunes page on Facebook still had content available as of May 31.

itunes facebook blank
As far as we can tell, it looks like Apple has migrated its iTunes page to its Apple TV page on Facebook, including not only all of the content but nearly 30 million likes and its original April 29, 2009 creation date.

Apple has also removed all photos and videos from its iTunes profile on Instagram, which points users towards the newer Apple TV page on Instagram, but its Twitter counterpart still has content for now.

itunes instagram blank
The blank pages likely foreshadow bigger moves to come, as Bloomberg's Mark Gurman and 9to5Mac's Guilherme Rambo have both reported that iTunes will be replaced by standalone Music, TV, and Podcasts apps in the next major version of macOS, which Apple is expected to unveil at WWDC 2019 on Monday.

Notably, while the overall iTunes app as we know it is expected to be discontinued, the reports did not suggest that the iTunes storefront for purchasing music, movies, and TV shows is going away any time soon.

iTunes has attracted its fair share of criticism over the years for being bloated software, so its split into three separate apps would be much welcomed. Apple's phasing out of iTunes is likely to be a gradual process, however, so the brand could live on in some capacity for the foreseeable future.

Update: As noted by the Iconfactory's Craig Hockenberry, some itunes.apple.com links for songs and artists now redirect to music.apple.com, serving as yet another example of Apple moving away from its iTunes brand.


In fact, as noted by Kyle Seth Gray, it appears that Apple is in the process of dropping iTunes links for apps, podcasts, TV shows, movies, and books as well. Apple will instead use category-specific links such as apps.apple.com, podcasts.apple.com, tv.apple.com, movies.apple.com, and books.apple.com.


Some of these links are already live, while others work if the URL is manually changed.

Tag: iTunes

Top Rated Comments

trusso Avatar
20 months ago
There are many reasons I think sunsetting iTunes is a bad idea, though I acknowledge I may be in the [largish] minority on that. One reason, however, will be the complete crapshoot of online search results for the inevitable problems that require troubleshooting.

Generic names like Music, Photos and TV (etc.) will make it that much harder to find support articles for upcoming software problems. At least with names such as iTunes, GarageBand, or iPhoto, you could clue in on pertinent material much easier.

It's attention to the little details like these that really separates the great from the merely okay.

:confused:
Score: 51 Votes (Like | Disagree)
alexandero Avatar
20 months ago
I really hope they don't get rid of purchasing music. I have no interest in a subscription model – I'm oldschool, I like to "own" selected albums I love.
Score: 47 Votes (Like | Disagree)
StuKatz1 Avatar
20 months ago
I couldn’t imagine a better metaphor than iTunes, to showcase the dramatic rise and fall of a once great company.
iTunes changed the world.
Apple changed the world.

Now they are both sad memes of themselves. The Charlie Sheen and Johnny Depp of tech if you will.
Score: 32 Votes (Like | Disagree)
Traverse Avatar
20 months ago
I just really hope the iTunes replacement is a well-designed and functional app. So many people hate iTunes, but I honestly like it. Other than random sync bugs it's fast on an SSD iMac and organizes/plays all my media without issue. I haven't found any alternative I like better.
Score: 31 Votes (Like | Disagree)
tallPete Avatar
20 months ago
Interesting to do it today. Because iOS, macOS etc are not due out for a few months. So if they are deleting today are we due for an early release of these products? iTunes typically updated out of cycle?
Score: 25 Votes (Like | Disagree)
Kobayagi Avatar
20 months ago
I seriously cannot understand all the complaints about iTunes. Unless I'm really under utilizing it, it works perfect for music, as a matter of fact, it's playing my music right at the moment. The album view is great, my music is sorted by genre and artist too, so I can quickly find the song I'm looking for. Lyrics work great as well. I also do use it to sync music to my iPod(s) and that also works flawlessly, so that's not it either. Maybe you guys are shopping through it and that doesn't work as it should?

If somebody could quickly summarize what they don't like about it, I'd greatly appreciate it. I hope the next app is, well largely the same... because I cannot find anything so wrong about it that it desperately needs a replacement and all the hate it gets. I just hope Apple doesn't dumb it down and messes up our neatly crafted music libraries.

(and yes, I'm running the latest version of iTunes, so it's not some old but great version of it which people can't let go)
Score: 24 Votes (Like | Disagree)

Top Stories

2020 apple shopping event

Apple Offering Up to $150 Gift Card With Select Products on Black Friday Through Cyber Monday

Monday November 23, 2020 2:53 am PST by
Apple has announced its annual four-day shopping event, offering customers up to a $150 Apple Store gift card with the purchase of select products between Black Friday and Cyber Monday in the United States. The gift card values in the United States are as follows: $150 for 16-inch MacBook Pro $150 for 21.5-inch iMac $50 for 13-inch MacBook Pro $50 for MacBook Air $50 for iPhone SE,...
0 Deals Hero

Black Friday 2020: Best Apple Deals to Plan For

Saturday November 21, 2020 10:00 am PST by
In the lead-up to Black Friday next week, we've been putting a spotlight on the best deals coming from various retailers like Best Buy and Walmart. In an effort to further prepare our readers for the best Black Friday deals, we're breaking down what we think should be on your radar for Black Friday in 2020. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
app store christmas icon

Apple Shutting Down App Store Connect From December 23 to December 27

Monday November 23, 2020 10:14 am PST by
Apple shuts down App Store Connect for a week around the holidays each year in an effort to give App Store staff time off from work. This year, App Store Connect will be unavailable from December 23 to December 27. With App Store Connect unavailable, Apple will not accept new apps or app updates, so all pricing changes and new app submissions need to be locked in before those dates for...
Target November Deals 1

Black Friday Spotlight: Target Begins Week-Long Sale With Deals on iPhone 12, Powerbeats Pro, and More

Monday November 23, 2020 8:07 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Target. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....
ipad pro 2020 display

Black Friday Week Kicks Off With Up to $150 Savings on 2020 iPad Pro

Sunday November 22, 2020 2:37 pm PST by
As we head into Black Friday week, we're seeing some of the best deals of the season so far, with Amazon and Best Buy today discounting the latest iPad Pro models by up to $150 at the lowest prices we've ever tracked on these models. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
macos big sur m1 macs restore issue

Apple Provides Instructions to Fix macOS Reinstallation Errors on M1 Macs

Sunday November 22, 2020 3:30 pm PST by
Shortly after the launch of Apple's new M1 Macs, we saw reports that attempts to restore and reinstall macOS on those machines right away could result in an installation error that would leave your Mac non-functional. Specifically, the error message would read: "An error occurred preparing the update. Failed to personalize the software update. Please try again." Over the weekend, Apple p...
max tech xcode benchmark m1 macbook

Video Demos Performance Differences Between 8GB and 16GB Apple M1 MacBook Pro

Monday November 23, 2020 2:54 pm PST by
All of the M1 Mac models use the same M1 chip, so the upgrade options are limited to SSD storage space and RAM. We haven't seen many comparisons that demonstrate the difference between a machine with 8GB RAM and the upgraded 16GB RAM option, but Max Tech today shared a video highlighting the performance between an 8GB MacBook Pro and a 16GB MacBook Pro. The video includes a series of...
iPhone 6s main

Rumor Claims iOS 15 to Drop Support for iPhone 6s and Original iPhone SE

Sunday November 22, 2020 9:25 am PST by
Apple will drop support for the iPhone SE, iPhone 6s, and iPhone 6s Plus in next year's release of iOS 15, according to a rumor shared today by Israeli site The Verifier. If the rumor is accurate, that would mean iOS 15 will be compatible with the following Apple devices: 2021 iPhone series iPhone 12 Pro Max iPhone 12 Pro iPhone 12 mini iPhone 12 iPhone 11 iPhone 11 Pro iPhone 11 Pro ...
new mac mini logicpro screen

M1 Macs Able to Run Up to Six External Displays Using DisplayLink

Tuesday November 24, 2020 6:53 am PST by
It is possible to run up to six external displays from the M1 Mac mini, and five external displays from the M1 MacBook Air and MacBook Pro, with the aid of DisplayPort adapters, according to YouTuber Ruslan Tulupov. This far exceeds Apple's specified limits on external displays with the M1 Macs. Apple's host of new M1 Macs are not capable of supporting as many external displays as their...