Apple's iPhone Sales in China Down an Estimated 30% in Q1 2019, Huawei Continues to Dominate

Apple's iPhone sales in China were down 30 percent during the first quarter of 2019, according to new shipment estimates shared today by Canalys.

Apple shipped an estimated 6.5 million iPhones during the quarter, marking its worst decline in two years. It shipped fewer smartphones in the country than Chinese vendors Xiaomi, Vivo, Oppo, and Huawei, coming in as the number five brand in China.


Huawei, the top vendor in China during Q1 2019, shipped 29.9 million smartphones for 34 percent market share. Huawei saw impressive growth during the quarter, with smartphone sales up 41 percent. Other smartphone vendors in China also saw drops in smartphone sales, though not as dramatic as Apple's decline.


Apple held just 7.4 percent market share in China during Q1 2019, down from 10.2 percent in the year-ago quarter. According to Canalys analyst Mo Jia, introducing features like 5G is "vital" to prevent ‌iPhone‌ demand in China from shrinking even further.

Apple's performance in China is concerning, given that the worst quarter for ‌iPhone‌ shipments is usually Q2 or Q3, not Q1 when new devices are still fresh. Apple has acted to cut ‌iPhone‌ retail prices, which has largely relieved the pressure from its channel partners. Despite the ‌iPhone‌'s installed base in China being well over 300 million, it is vital that Apple prevents users deserting it for Android vendors. Apple faces a challenge in China to localize its software and services offerings as quickly as in Western markets. Its hardware is therefore more exposed to competition in China than elsewhere. Bringing up-to-date features, such as 5G, next year, as well as localized software is vital to prevent demand shrinking further.

Overall smartphone shipments in China fell to 88 million units, the market's worst performance since 2013 and a three percent drop from the year-ago quarter. Huawei managed significant growth in China through increased investments in brick and mortar stores, a wider offering of consumer IoT devices, and penetration of rural markets with low cost smartphones.


Apple is set to announce its earnings results for the second fiscal quarter of 2019 (first calendar quarter) this afternoon. Apple is expecting revenue between $55 billion and $59 billion, a decline from the $61.1 billion reported in 2018.

Apple is no longer disclosing ‌iPhone‌, iPad, and Mac sales, which means there is no longer access to specific sales data to confirm analyst estimates.

Tags: China, Canalys

Top Rated Comments

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18 months ago
Not a surprise. Competitors does better camera in low light and so... Better screen... Better autonomy, cheaper... And include fast charger...

Apple is seriously in trouble if they keep putting all their effort in phones only and don't update their mac and keyboards soon...
Score: 27 Votes (Like | Disagree)
Avatar
18 months ago
The Chinese people are buying phones made by Chinese brands. How unremarkable. The only question is how many backdoors are provided to the government.
Score: 19 Votes (Like | Disagree)
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18 months ago
Good news. Chinese are not dumb to pay that insane Apple tax.
Suck that Tim!
Score: 14 Votes (Like | Disagree)
Avatar
18 months ago

Apple has the privacy issue on its side, but more and more people don’t care about that issue it seems. People want cheap and free even it means selling their personal information

In my opinion their privacy crusade is a farce, if Apple was so worried about privacy they'd have fine tuned privacy controls baked into every iPhone where you can go in disable/delete unwanted apps, firewall connections, disable not only permissions inside apps but services as well but they don't. They only use this privacy crusade to make their users paranoid of anything but Apple devices. Also the apps you use are pulling your data, as well as the websites, and services. Unfortunately complete privacy does not exist. They just use it to make people paranoid and sell more devices.
Score: 9 Votes (Like | Disagree)
Avatar
18 months ago

Not a surprise. Competitors does better camera in low light and so... Better screen... Better autonomy, cheaper... And include fast charger...

Apple is seriously in trouble if they keep putting all their effort in phones only and don't update their mac and keyboards soon...

Apple has the privacy issue on its side, but more and more people don’t care about that issue it seems. People want cheap and free even it means selling their personal information
Score: 7 Votes (Like | Disagree)
Avatar
18 months ago

Not a surprise. Competitors does better camera in low light and so... Better screen... Better autonomy, cheaper... And include fast charger...

Apple is seriously in trouble if they keep putting all their effort in phones only and don't update their mac and keyboards soon...

Don't forget Huawei also offers copious amounts of social credit rewards points. When you think of it that way it makes Huawei a no brainer purchase in China.

It's not like anybody has a gun to their head to persuade you to buy that brand... Oh wait a minute.
Score: 7 Votes (Like | Disagree)

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