Apple Reportedly Plans to Launch Revised 4.7-inch iPhone 8 in March 2020 to Boost Share of Mid-Tier Smartphone Market

Apple will launch a new version of the 4.7-inch iPhone 8 early next year with updated internals in a bid to boost its share of the mid-tier smartphone market, according to a report out today by the Chinese-language Economic Daily News (EDN) [Google Translate].


Citing sources from Taiwan-based Fubon Securities Investment Trust, EDN claims Apple's revised ‌iPhone 8‌, launching in March 2020, will retain its 4.7-inch LCD display but will include a new PCB design featuring an A13 processor, a single-lens rear camera, and 128GB of base storage.

Production units are expected to reach 20 million, with all orders going to manufacturer Pegatron. EDN believes the new 4.7-inch ‌iPhone 8‌ will have an aggressive price tag of around $649, as Apple attempts to boost its share of the mid-tier market, where it has lost out to Chinese rivals like Oppo and Vivo.

Apple's flagship iPhone XS, XS Max, and XR devices dominate its marketing, but the company continues to offer the ‌iPhone 8‌ and ‌iPhone 8‌ Plus, originally launched in 2017, as lower cost options alongside the even cheaper iPhone 7 series.

Current prices for the existing ‌iPhone 8‌ series, which include a Home button and thick top and bottom bezels, start at $599 for a 64GB ‌iPhone 8‌ or $699 for an ‌iPhone 8‌ Plus. Both older iPhones are more affordable than the $749 iPhone XR, the $999 ‌iPhone XS‌, and the $1099 ‌iPhone XS‌ Max.

(Via DigiTimes.)

Related Roundup: iPhone 8

Top Rated Comments

(View all)
Avatar
13 months ago
Probably my next phone. Love my 7 and couldn’t care less about the so called bezels the whole world seems so obsessed with.
Score: 56 Votes (Like | Disagree)
Avatar
13 months ago
Home Button and thick bezels for $649? I don‘t think many people will buy that. If they keep the 4.7" display size but shrink the bezel and add FaceID then people who want an SE2 would buy it.
Score: 41 Votes (Like | Disagree)
Avatar
13 months ago
I don't know how it will fare priced at $649 and with such a dated design.
Score: 37 Votes (Like | Disagree)
Avatar
13 months ago
Another recycled expensive product from Tim Cook. Color me surprised..
Score: 34 Votes (Like | Disagree)
Avatar
13 months ago

SE diehard fans: This is your affordable small form factor iPhone.

...Except it is neither affordable nor small form factor.
Score: 33 Votes (Like | Disagree)
Avatar
13 months ago

SE diehard fans: This is your affordable small form factor iPhone.


Pretty much the same physical size as a X/XS.
Score: 32 Votes (Like | Disagree)

Top Stories

Seemingly Unreleased Version of Logic Pro X With Live Loops Appears on Apple's Education Site [Updated]

Sunday March 29, 2020 7:23 am PDT by Hartley Charlton
Update: Apple has replaced the Logic Pro X image with an older version. Original story follows. A seemingly unreleased version of Logic Pro X has appeared on Apple's education site, as spotted by a Reddit user. The image from Apple's education products page shows a 16-inch MacBook Pro running Logic Pro X, but with a familiar interface that looks extremely similar to GarageBand's Live Loops ...

Zoom Updates iOS App to Stop Sending Data to Facebook

Friday March 27, 2020 5:35 pm PDT by Juli Clover
Zoom, a video conferencing app that many people are using at the current time to keep in touch with coworkers while working from home, was sending data to Facebook without disclosing the data sharing to customers. As of today, Zoom has updated its iOS app to remove the SDK that was providing data to Facebook through the Login with Facebook feature, according to Motherboard, the site that...

Apple Suppliers Worried About iPhone Demand, Production Ramp-Up for New iPhones Reportedly Postponed

Friday March 27, 2020 5:56 pm PDT by Juli Clover
Most of the factories in China that supply devices and components to Apple are back to churning out products, but Apple suppliers are said to be worried about how much demand there will be for the current iPhone models and the new iPhones expected in the fall. According to Reuters, a senior official at one of Apple's major supply companies said that orders for quarter ending in March are...

2020 iPad Pro Teardown Provides Closer Look at LiDAR Scanner and Confirms Incremental Update

Saturday March 28, 2020 9:56 am PDT by Hartley Charlton
iFixit today shared a video teardown of the new iPad Pro, which Apple unveiled earlier this month. iFixit found that most of the internals of the 2020 iPad Pro are the same as the 2018 model, confirming that the device is a relatively incremental update. The most notable new feature seen inside the new iPad Pro was the LiDAR scanner, which measures the distance to surrounding objects up...

Apple Watch Series 6 Could Feature Touch ID Fingerprint Sensor, Pulse Oximetry and Sleep Tracking Support

Friday March 27, 2020 11:28 am PDT by Juli Clover
The upcoming Apple Watch Series 6 set to be released this fall could include a Touch ID fingerprint sensor built into the crown of the device, according to Israeli site The Verifier, which cites "senior sources" who have worked with its staff for a "number of years" as the source of the rumor. It's not clear how the alleged Touch ID fingerprint sensor would be implemented, as the Digital...

Bloomberg: Apple's 5G iPhone Still on Schedule for Fall Launch, But Future Products Could Be Delayed

Monday March 30, 2020 2:40 am PDT by Tim Hardwick
Apple's 5G iPhone is still on track to launch within the company's typical annual fall release schedule, according to a new Bloomberg report on filed on Monday. Signs are that Apple's Chinese-centric manufacturing -- of which Hon Hai is the linchpin -- is slowly getting back on track. The next iPhones with 5G wireless capabilities remain on schedule to launch in the fall, partly because mass...

Kuo: Apple to Launch Several Macs With Arm-Based Processors in 2021, USB4 Support Coming to Macs in 2022

Thursday March 26, 2020 8:19 pm PDT by Joe Rossignol
Apple plans to launch several Mac notebooks and desktop computers with its own custom designed Arm-based processors in 2021, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Kuo believes that Arm-based processors will significantly enhance the competitive advantage of the Mac lineup, allow Apple to refresh its Mac models without relying on Intel's processor roadmap,...

Top Stories: Hands-On With 2020 iPad Pro and MacBook Air, iOS and iPadOS 13.4 Released, iPhone 12 Delay?

Saturday March 28, 2020 6:00 am PDT by MacRumors Staff
After last week's flurry of product launches, Apple's new iPad Pro and MacBook Air have started to make their way into consumers' hands, and we've gone hands-on with both of them this week. Apple this week also released iOS and iPadOS 13.4 (as well as macOS, watchOS, and tvOS updates) with a number of new features and improvements. Subscribe to the MacRumors YouTube channel for more videos. ...

Deals: Huge Refurbished iPhone Sale Discounts iPhone 7, 8, X, XR, and XS (From $120)

Friday March 27, 2020 5:47 am PDT by Mitchel Broussard
Woot is back today with a big sale on refurbished iPhones, including markdowns on the iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPhone XR, iPhone XS, and iPhone XS Max. Note: MacRumors is an affiliate partner with Woot. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. As with every Woot purchase, those...

Apple Releases ProRes RAW Beta for Windows

Monday March 30, 2020 9:33 am PDT by Juli Clover
Apple today released ProRes RAW for Windows in a beta capacity (via Mark Gurman), with the software designed to allow ProRes RAW and ProRes RAW HQ video files to be watched in compatible applications on Windows machines. According to Apple, the software will let the files be played within several Adobe apps: Adobe After Effects (Beta) Adobe Media Encocder (Beta) Adobe Premiere...