Apple Promotes Powerbeats Pro in New Video Featuring Famous Athletes

Apple's Beats brand today shared a new video designed to promote Powerbeats Pro, Apple's upcoming wire-free earbuds that are similar to the AirPods, but designed with fitness and sports in mind.

The video features multiple famous athletes and a brand new single, "Saw Lightning," from Beck. Beck's new song was released today alongside the ad and is available on Apple Music. The video was directed by Hiro Murai, a Grammy Award winning filmmaker who directed the hit music video for Childish Gambino's song "This is America."


In the video, each of the athletes is wearing a set of white ‌Powerbeats Pro‌ while playing their respective sports, ranging from gymnastics to basketball. Beats says that the video is part of a new "UNLEASHED" campaign promoting the ‌Powerbeats Pro‌.

Athletes featured include gymnast Simone Biles, boxer Anthony Joshua, tennis pro Serena Williams, basketball player LeBron James, soccer player Eden Hazard, rugby player Owen Farrell, boxer Ramla Ali, weightlifter Zoe Smith, basketball player Ben Simmons, football player Odell Beckham Jr., skier Kevin Rolland, skateboarder Leticia Bufoni, boulderer Miho Nonaka, snowboarder Shaun White, soccer player Alex Morgan, runner Ruddy Trobrillant, and ballet dancer Jasmine Perry.

Apple plans to release ‌Powerbeats Pro‌ in May, with the new earbuds set to cost $250 in the United States. A specific launch date is not yet known, nor has Apple said whether pre-orders will be available ahead of time.

‌Powerbeats Pro‌, officially announced in early April, share many features with AirPods, including the same H1 chip and sensors for features like ear detection, simple and fast pairing, easy swapping between devices, and Hey Siri support.

‌Powerbeats Pro‌ also offer longer battery life at nine hours per earbud before needing to be recharged with the wireless charging case, and they are designed to better stay in the ears than AirPods with an earhook that holds them in place and ear tips in four sizes.

Apple has also said that sound was a focus with the ‌Powerbeats Pro‌, and that they'll be able to hold up well to sweat.

For more on the ‌Powerbeats Pro‌, make sure to check out our dedicated guide.

Top Rated Comments

sidewinder3000 Avatar
43 months ago
This is a classic Apple spot: graphic, iconic, and the visuals do the talking. The technique of keeping the earphones in the same spot on the screen, despite different athletes at different distances, is really engaging.

For sports, these seem like a great alternative (or supplement) to AirPods.
Score: 12 Votes (Like | Disagree)
PickUrPoison Avatar
43 months ago
We used to aspire to make rocket ships. Now we aspire to make a basket.
There were many different sports shown in this spot, and that’s your takeaway? Interesting.
Score: 6 Votes (Like | Disagree)
AngerDanger Avatar
43 months ago
Gotta admit, I really dug the ad! I'm still trying to figure out what insights lead Apple to conclude that beige is back after it's retirement in the late '90s…



Attachment Image
Score: 6 Votes (Like | Disagree)
PickUrPoison Avatar
43 months ago
Makes sense. Gotta be a famous athlete to afford them.
Or save up for a few weeks or months. Maybe pickup some extra hours.

Isn’t that what people do when they want something they can’t afford to just go buy?
Score: 5 Votes (Like | Disagree)
iConnected Avatar
43 months ago
Look for yourself ('https://www.cnet.com/news/airpods-2-vs-powerbeats-pro-all-specs-and-features-compared-comparison/'). They look pretty damn white to me mate.
[doublepost=1555348922][/doublepost]
Take a look here. ('https://www.cnet.com/news/airpods-2-vs-powerbeats-pro-all-specs-and-features-compared-comparison/') They are clearly white regardless of what Apple calls them.
Can only - and clearly - assume that you've never seen ivory, then.

Not everything in life is black or white.
Score: 5 Votes (Like | Disagree)
nexesnex Avatar
43 months ago
Makes me want a pair :)
Score: 4 Votes (Like | Disagree)

Popular Stories

cook sept 2020 event

Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

Sunday August 7, 2022 6:13 am PDT by
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
iPhone 14 Lineup Feature Purple

Color Options for All iPhone 14 Models: Everything We Know

Monday August 8, 2022 3:59 am PDT by
The iPhone 14 and iPhone 14 Pro models are rumored to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the iPhone 14 lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year. Overall, the iPhone 14 and iPhone 14 Pro's selection of color options could look fairly similar to those of the ...
ios 16 beta 5 battery percent

iOS 16 Beta 5: Battery Percentage Now Displayed in iPhone Status Bar

Monday August 8, 2022 10:43 am PDT by
With the fifth beta of iOS 16, Apple has updated the battery icon on iPhones with Face ID to display the specific battery percentage rather than just a visual representation of battery level. The new battery indicator is available on iPhone 12 and iPhone 13 models, with the exception of the 5.4-inch iPhone 12/13 mini. It is also available on the iPhone 11 Pro and Pro Max, XS and XS Max, and...
iOS 16 battery percentage

Apple Limiting iOS 16 Beta 5 Battery Percentage Display to Select iPhones: Here Are the Supported Devices

Tuesday August 9, 2022 2:51 am PDT by
Apple this week brought back one of the most highly requested features from iOS users since the launch of the iPhone X in 2017: the ability to see your battery percentage directly in the status bar. Ever since the launch of the iPhone X with the notch, Apple has not allowed users to show their battery percentage directly in the status bar, forcing them to swipe down into Control Center to...
ios 16 battery indicator 2

Everything New in iOS 16 Beta 5: Battery Percentage in Status Bar, Find My Changes and More

Monday August 8, 2022 12:53 pm PDT by
Apple today seeded the fifth beta of iOS 16 to developers for testing purposes, introducing some small but notable changes to the iOS operating system. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up everything new in the fifth beta below. Battery Percentage in Status Bar The battery icon in the status bar now displays the exact battery percent, a feature that ...
iphone 14 pro max camera bump compared lipilipsi 16 9

Bigger iPhone 14 Pro Max Camera Bump Shown Alongside iPhone 13 Pro Max

Monday August 8, 2022 4:33 am PDT by
The camera bump on the upcoming iPhone 14 Pro Max is expected to be the largest rear lens housing Apple has ever installed on its flagship smartphones, and a new photo offers a rare glimpse at just how prominent it is compared to Apple's predecessor device. iPhone 14 Pro Max dummy (left) vs iPhone 13 Pro Max All iPhone 14 models are expected to see upgrades to the Ultra Wide camera on the...
airpods pro black background

Beyond iPhone 14: Five Apple Products Expected to Launch Later This Year

Monday August 8, 2022 9:43 am PDT by
While the iPhone 14 and Apple Watch Series 8 are expected to be announced in September as usual, there are several more Apple products rumored to launch later this year, including new iPad and Mac models and more. Beyond the iPhone and Apple Watch, we've put together a list of five Apple products that are most likely to be unveiled by the end of 2022. Second-Generation AirPods Pro Apple...