Apple Music Subscription Prices Slashed in India

by

Apple has cut the price of all Apple Music plans in India, in a move apparently aimed at fending off rival streaming services like Spotify and YouTube Music, both of which recently launched in the country within the last month.


‌Apple Music‌ is now being offered for Rs 99 ($1.43) a month, down from the earlier price of Rs 120 ($1.73).

Likewise, a student membership now costs Rs 49 instead of Rs 60, while a family plan has dropped from Rs 190 to Rs 149. Yearly subscriptions meanwhile cost Rs 999 rather than the earlier price of Rs 1,200.

The new price of an ‌Apple Music‌ membership undercuts both Spotify and YouTube Music, whose monthly premium plans start at Rs 119 and Rs 129, respectively.

India is seen as an untapped market for streaming music services, with a population of 1.3 billion people many of whom are only just becoming active internet users.

Home to a thriving and varied multi-lingual music scene, the country already has several local streaming services like JioSaavn and Gaana, but with the big international players making their debut in the country, competition appears to be hotting up.

(Via The Indian Express.)

Top Rated Comments

(View all)
Avatar
20 months ago
I totally understand that the cost of living in India is much lower, along with earnings but I’ve never understood how a product or service can vary in price so much between countries (tax excepted.)

Are Apple making a profit at this price? If so, are Western European and American customers being ripped off?

If Apple are losing money at this price, are we essentially subsidising residents of poorer countries Apple Music subscriptions?

I make no judgements either way but I’m curious as to how it works.
Score: 16 Votes (Like | Disagree)
Avatar
20 months ago

are Western European and American customers being ripped off?

Yes.
Score: 13 Votes (Like | Disagree)
Avatar
20 months ago

Yes.

Ripped off? No.

No one is holding a gun to your head and tells you to buy the service. Don’t like the price? Walk away.
Score: 8 Votes (Like | Disagree)
Avatar
20 months ago
$1.43 per month?!

Brb... moving to India.
Score: 6 Votes (Like | Disagree)
Avatar
20 months ago
Nothing like some good old “hotting” up competition.
Score: 5 Votes (Like | Disagree)
Avatar
20 months ago

Apple really wants that Asian Market!

But that price is incredible!

They are aiming for the Indian market specifically not the whole Asian market.

they can’t win western market and rest of Asia as competition is very strong in both hardware and services section.Samsung and Huawei are winning /already won the hardware and likes of Spotify and Google,etc winning the software side.

But India is different,many f there STILL look at iPhones (and thus it’s services as status symbol and luxury).

Also Apple really wants to move iPhone assembly line from China to India to save production costs even further and maximise margins.this way they can also influence Indian market more.
Score: 4 Votes (Like | Disagree)

Top Stories

Top Stories: iOS 14 Feature Tour, 'iPhone 12 mini' Rumors, Apple Watch Band Controversy

Saturday September 26, 2020 6:00 am PDT by
Things started to calm down a bit this week following last week's rush of media event, Apple Watch and iPad launches, and the release of iOS 14 and other operating updates. But that doesn't mean there wasn't still a lot of news, from digging deeper into iOS 14 to more iPhone 12 rumors to the uproar over trying to exchange band sizes on the new Apple Watch. On top of all of that, we heard...

'iPhone 12 mini' Name Reappears in Leaked Apple iPhone 12 Case Stickers

Friday September 25, 2020 1:58 am PDT by
Earlier this week a proven leaker claimed that the iPhone 12 lineup would be named "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max," and today the same nomenclature has appeared again in a photo depicting alleged stickers from unreleased Silicone iPhone cases originating from Apple's international distribution center in Ireland. The photo shows three stickers with the...

iOS 14: 'Phoenix 2' Space Shooter Delivers Playable Demo via App Clips

Saturday September 26, 2020 2:08 pm PDT by
One of the new features that arrived in iOS 14 is called App Clips. App Clips is described by Apple to be a "small part of your app" that can be available to users at just the right moment.App Clips focus on finishing one task quickly. An ideal App Clip experience allows users to open and complete a task in seconds. Instead of requiring an App Store download, they can be loaded and run via...

Apple Releases iOS 14.0.1 With Fix for Bug That Resets Default Apps After Rebooting

Thursday September 24, 2020 10:12 am PDT by
Apple today released iOS 14.0.1, the first update to the iOS 14 operating system that was released on September 16. Today's update is a bug fix update addressing issues that weren't able to be fixed in the initial iOS 14 launch. The iOS 14.0.1 update is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. ...

Upcoming Xbox App Update Will Let Xbox Users Stream Games to iPhone and iPad

Friday September 25, 2020 11:58 am PDT by
Microsoft is testing a new version of its Xbox app that will let Xbox users play games remotely on their iPhones and iPads using streaming functionality. The new feature was rolled out to TestFlight users this morning. The Xbox streaming option is distinct from Microsoft's xCloud service, which it has been clashing with Apple over. xCloud is designed to stream games from Microsoft's servers, ...

Microsoft Internally Worked on a Mac OS X Aqua Inspired Windows XP Theme

Saturday September 26, 2020 10:51 am PDT by
Microsoft tested a Windows XP theme that closely resembled Mac OS X's Aqua GUI, reports The Verge. A recent Windows XP source code leak has revealed various unreleased themes that Microsoft developed in 2000, at a time when Microsoft was in heated competition with Apple regarding desktop operating systems. One of the themes, codenamed "Candy," mirrors the design of Apple's Aqua...

Video Offers Closer Look at Apple Face Mask

Friday September 25, 2020 5:25 am PDT by
YouTube channel Unbox Therapy has today shared a new video giving a closer look at Apple's reusable face masks for corporate and retail employees. Apple's own face mask was designed by the company's Engineering and Industrial Design teams amid the global health crisis for corporate and retail employees, and the boxes include Apple's famous "Designed by Apple in California" text. The...

iPhone 12 May Launch Earlier Than Usual in South Korea

Monday September 28, 2020 5:24 am PDT by
The upcoming iPhone 12 lineup may launch earlier than usual in South Korea, reports The Korea Herald. South Korean telecoms firms speaking to The Korea Herald have said that the iPhone 12 lineup will launch ahead of its usual schedule. Normally, the release of new iPhones in South Korea comes about one month after launch in the United States. Last year, the iPhone 11 arrived in South Korea ...

New Version of Microsoft Office Coming Next Year That Won't Require a Subscription

Thursday September 24, 2020 1:53 am PDT by
Microsoft will next year offer a new perpetual release of Microsoft Office for Mac and Windows that doesn't require a subscription to use, according to the software giant (via Windows Central). "Microsoft Office will also see a new perpetual release for both Windows and Mac, in the second half of 2021," said Microsoft in a blog post announcing the next version of its Exchange server,...

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...