Apple has cut the price of all Apple Music plans in India, in a move apparently aimed at fending off rival streaming services like Spotify and YouTube Music, both of which recently launched in the country within the last month.
Apple Music is now being offered for Rs 99 ($1.43) a month, down from the earlier price of Rs 120 ($1.73).
Likewise, a student membership now costs Rs 49 instead of Rs 60, while a family plan has dropped from Rs 190 to Rs 149. Yearly subscriptions meanwhile cost Rs 999 rather than the earlier price of Rs 1,200.
The new price of an Apple Music membership undercuts both Spotify and YouTube Music, whose monthly premium plans start at Rs 119 and Rs 129, respectively.
India is seen as an untapped market for streaming music services, with a population of 1.3 billion people many of whom are only just becoming active internet users.
Home to a thriving and varied multi-lingual music scene, the country already has several local streaming services like JioSaavn and Gaana, but with the big international players making their debut in the country, competition appears to be hotting up.
(Via The Indian Express.)