Roku CEO Talks About Apple TV+ Going Cross-Platform

Apple yesterday shared plans to bring its Apple TV app to multiple smart TVs and third-party set-top boxes, including the Amazon Fire TV and Roku. The TV app will house Apple TV+, Apple's upcoming streaming service for its original content when it launches later this year.

Following Apple's announcement, Roku CEO Anthony Wood spoke to CNBC about Apple's decision to expand access to the TV app, expressing excitement that the content will be available on Roku devices.


Wood believes that Apple is "well-positioned" to be successful in the TV streaming market, despite its competitiveness, due to the company's large user base.

There were not a lot of details announced, but I think they're well-positioned to be successful. They've got a lot of experience with subscription services, they're investing a lot of money in content, and they've got a great brand and lots of loyal customers.

Wood went on to say that while Apple is counting on its iOS and macOS devices to "jumpstart" ‌Apple TV+‌, the importance of smart TVs should not be ignored.

When you have a TV streaming service, you know, obviously they're counting on jumpstarting that with all of their iPhone and iPad and Mac customers, but actually, smart TVs are the way that most streaming services - long form streaming services - are viewed by customers. That's where they spend most of their hours.

Roku, says Wood, is the leading streaming TV platform, and if Apple wants to be successful, Apple needs to be on Roku and other similar platforms.

For any kind of service like that to be successful, you want to be on the leading streaming TV platforms and Roku is the leading streaming TV platform. We're the leading distributor of streaming content in the U.S.

According to Wood, there are no real negatives to Apple entering the streaming market for Roku because Roku supports all streaming services to offer its customers choice. Roku isn't betting on any one company to come out ahead in the streaming market because Roku "works with everyone" and benefits from a large amount of content being available.

‌Apple TV+‌ will launch in the fall, but ahead of its debut, the newly revamped TV app will become available in May. Apple plans to bring the TV app to multiple third-party platforms, starting with Samsung Smart TVs. Later in the year, it will expand to Amazon Fire TV devices, Roku devices, and smart TVs from Sony, LG, and Vizio.

Related Roundup: Apple TV
Tag: Roku
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

Braderunner Avatar
33 months ago
I still can't get over what a waste of time that event was. We still know no details about Apple's tv service. Except the name!
Score: 15 Votes (Like | Disagree)
iMerik Avatar
33 months ago
Holy crap, why did I decide to read the comments? Roku adding support for Apples services is a good thing for Roku owners and could be good for Apple to expand its reach. No need to be so negative.
Score: 11 Votes (Like | Disagree)
Scottsoapbox Avatar
33 months ago
This guy is so low energy for a CEO.
Because high energy is the mark of a good CEO - wait that's fitness instructors. :rolleyes:
Score: 6 Votes (Like | Disagree)
WannaGoMac Avatar
33 months ago
With so many video streaming services all demanding subscriptions it's no wonder torrents are becoming more popular again unfortunately.

Shame video wouldn't follow the music model of multiple audio streaming companies able to provide about the same content.
Score: 4 Votes (Like | Disagree)
BJMRamage Avatar
33 months ago
I still can't get over what a waste of time that event was. We still know no details about Apple's tv service. Except the name!
but did you see all those celebrities? they would;dn't just get on stage for cheers or money, right?
Score: 4 Votes (Like | Disagree)
smulji Avatar
33 months ago
"Wood believes that Apple is "well-positioned" to be successful in the TV streaming market, despite its competitiveness, due to the company's large user base.

'There were not a lot of details announced, but I think they're well-positioned to be successful. They've got a lot of experience with subscription services, they're investing a lot of money in content, and they've got a great brand and lots of loyal customers
.'"

I think Wood and Apple and a lot of others are greatly over-estimating the loyalty of longtime customers. I have been using Apple devices since 1981, which is more years than a large percentage of MacRumors members have been alive. I like my Apple devices, but I think Apple services blow big chunks. And judging by the posts I've read in many forums in the past few years, including this one, there are a lot of us so-called loyal Apple customers who hate Apple services but like Apple hardware. I have never liked any of Apple's services, and other than an occasional free trial have never used them long enough to pay a subscription. From what I saw yesterday, Apple just piddled all over itself with their services event. Apple was not prepared to make half of them available yet, nor did they give many details, and that suggests to me they are very clueless and ill prepared for those services. The two services that were made available both are extremely underwhelming. Financial experts are saying  Card is nothing special as has already been done by many companies like Amazon. Apple made no attempt to even compete in rewards with other companies. And from what I've seen trying to use the  New+ service it truly blows chunks. Why mix magazines in with news articles? Why use a clunky, crappy interface. What did they do with News Stand. It would have been a better interface than displaying scanned images of magazines like Smithsonian which have zero text formatting options, and magazines like National Geographic which does have a very few text formatting options but still looks bad in the News app interface. Meh... There is no way in hell I will pay for any of their services as long as they suck that bad. I will keep buying Apple devices as long as I can afford to, I have a new iPhone XR arriving today, but their services are over priced and not competitive enough to make me spend a single penny on any of them.
Once upon a time those same financial experts said Apple should not have entered brick-and-mortal retail and now they are the most profitable retailer (on a per square foot basis) globally. Those same financial experts also said the iPod would fail when it was first announced because Apple was late to the digital music segment and was proprietary. They also said iPhone would fail because it had no hardware keyboard and they offered nothing compelling over Blackberry & Nokia. Need I go on?
Score: 3 Votes (Like | Disagree)

Top Stories

apple california streaming event

Apple Event Announced: 'California Streaming' on September 14 With iPhone 13, Apple Watch Series 7 Expected

Tuesday September 7, 2021 9:03 am PDT by
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
maroon5memories

Apple Collaborates With Maroon 5 to Add 'Memories' Song to Photos App

Wednesday September 25, 2019 12:02 pm PDT by
Apple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard. "Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software. Memories in the Photos app are created ...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...
Top Stories 74 Thumbnail

Top Stories: iPhone 13 Nears Launch, Larger Apple Watch?, MacBook Pro and Mac Mini Rumors

Saturday August 28, 2021 6:00 am PDT by
August is rapidly drawing to close, which means Apple's annual iPhone launch event is right around the corner. iPhone 13 and Apple Watch Series 7 rumors are continuing to circulate, and we're also hearing about Mac updates likely coming a bit later. Apple is also finishing up work on its upcoming software updates like iOS 15, with some late-addition features starting to go live in beta while ...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...