Netflix CEO Confirms Netflix Won't Be Part of Apple's Upcoming Video Service

Apple is set to unveil its long-rumored TV service next Monday, and ahead of the event, Netflix has confirmed that it won't be participating in Apple's streaming offering.

At a briefing at the company's headquarters in Hollywood, Netflix CEO Reed Hastings said that while Apple is a "great company," Netflix isn't interested in offering its content on other platforms. "We want to have people watch our shows on our services," he said, according to Recode.

Netflix has never embraced Apple TV features like "Up Next" designed to allow ‌Apple TV‌ users to see all of their watched TV shows at a glance, so it's no surprise to hear that Netflix does not plan to offer its content through Apple's upcoming streaming service.

Set to be launched next week, Apple's TV offering will feature both its original content and add-on content from other cable providers like Showtime and HBO. Apple will allow customers to sign up for subscriptions to third-party services like HBO right within the TV app, which will serve as Apple's TV content hub.

Apple's video hub will be similar to what Amazon offers through its Prime Video app. Amazon provides original TV shows along with options to subscribe to premium content through a Channels feature.

In response to a question about how Netflix will compete with Apple and Amazon going forward, Hastings said the company will do so "with difficulty," though he pointed out that Netflix has already been competing with Amazon for years.

"You do your best job when you have great competitors," he said, before admitting that the increased competition has led to higher prices when sourcing content.

Apple is going to give us a first look at its video service on Monday, March 25, at an event set to be held at its Apple Park campus in Cupertino, California. Multiple celebrities that are starring in Apple shows, like Steve Carell, Jennifer Aniston, and Reese Witherspoon, will be present.

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Top Rated Comments

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11 months ago
Who in their right mind thought they would?
Rating: 53 Votes
11 months ago

Netflix will be spotified.

As in "have more customers than Apple"?
Rating: 43 Votes
11 months ago
perhaps i should also make it official - i also won't be participating in apple's streaming offering.
Rating: 26 Votes
11 months ago
You know, it feels like maybe we need to start watching a little less and living a little more.
Rating: 17 Votes
11 months ago
Just use Apple streaming, Netflix streaming, Amazon streaming, Hulu streaming, CBS streaming, HBO streaming, Disney streaming, etc.

How many different streaming services will the average family subscribe to ?
Rating: 12 Votes
11 months ago
Netflix! don't be like Spotify someday.

Keep this "You do your best job when you have great competitors," instead whining about competitors.
Rating: 11 Votes
11 months ago
No reason to do that. They spent countless money producing it all. Why wouldn’t they keep their stuff exclusive ?
Rating: 11 Votes
11 months ago

Netflix is waiting to see how many people ditch their service for Disney’s offering.

I don't fully understand the "Disney offering". Wouldn't it just be Disney content? Who wants an entire channel dedicated to just one provider's content? People want selection. I, for one, would never subscribe to just a "Disney channel". It's no different than old-fashioned cable services that sell channels. Nobody wants that in this digital age. They want single sign-on with a seamless experience.
Rating: 8 Votes
11 months ago
I always wondered why Netflix didn’t show up in the up next section of my Apple TV.

I guess Netflix is to blame? I hope they change their mind someday. It’s a nice feature that helps the end user out and doesn’t seem like it would have a negative impact on Netflix.
Rating: 7 Votes
11 months ago
Netflix will be spotified.
Rating: 6 Votes

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