Netflix CEO Confirms Netflix Won't Be Part of Apple's Upcoming Video Service

Apple is set to unveil its long-rumored TV service next Monday, and ahead of the event, Netflix has confirmed that it won't be participating in Apple's streaming offering.

At a briefing at the company's headquarters in Hollywood, Netflix CEO Reed Hastings said that while Apple is a "great company," Netflix isn't interested in offering its content on other platforms. "We want to have people watch our shows on our services," he said, according to Recode.


Netflix has never embraced Apple TV features like "Up Next" designed to allow ‌Apple TV‌ users to see all of their watched TV shows at a glance, so it's no surprise to hear that Netflix does not plan to offer its content through Apple's upcoming streaming service.

Set to be launched next week, Apple's TV offering will feature both its original content and add-on content from other cable providers like Showtime and HBO. Apple will allow customers to sign up for subscriptions to third-party services like HBO right within the TV app, which will serve as Apple's TV content hub.

Apple's video hub will be similar to what Amazon offers through its Prime Video app. Amazon provides original TV shows along with options to subscribe to premium content through a Channels feature.

In response to a question about how Netflix will compete with Apple and Amazon going forward, Hastings said the company will do so "with difficulty," though he pointed out that Netflix has already been competing with Amazon for years.

"You do your best job when you have great competitors," he said, before admitting that the increased competition has led to higher prices when sourcing content.

Apple is going to give us a first look at its video service on Monday, March 25, at an event set to be held at its Apple Park campus in Cupertino, California. Multiple celebrities that are starring in Apple shows, like Steve Carell, Jennifer Aniston, and Reese Witherspoon, will be present.

Related Roundups: Apple TV, tvOS 13
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

(View all)
Avatar
14 months ago
Who in their right mind thought they would?
Score: 53 Votes (Like | Disagree)
Avatar
14 months ago

Netflix will be spotified.

As in "have more customers than Apple"?
Score: 43 Votes (Like | Disagree)
Avatar
14 months ago
perhaps i should also make it official - i also won't be participating in apple's streaming offering.
Score: 26 Votes (Like | Disagree)
Avatar
14 months ago
You know, it feels like maybe we need to start watching a little less and living a little more.
Score: 17 Votes (Like | Disagree)
Avatar
14 months ago
Just use Apple streaming, Netflix streaming, Amazon streaming, Hulu streaming, CBS streaming, HBO streaming, Disney streaming, etc.

How many different streaming services will the average family subscribe to ?
Score: 12 Votes (Like | Disagree)
Avatar
14 months ago
Netflix! don't be like Spotify someday.

Keep this "You do your best job when you have great competitors," instead whining about competitors.
Score: 11 Votes (Like | Disagree)

Top Stories

Kuo: Apple to Launch Several Macs With Arm-Based Processors in 2021, USB4 Support Coming to Macs in 2022

Thursday March 26, 2020 8:19 pm PDT by Joe Rossignol
Apple plans to launch several Mac notebooks and desktop computers with its own custom designed Arm-based processors in 2021, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Kuo believes that Arm-based processors will significantly enhance the competitive advantage of the Mac lineup, allow Apple to refresh its Mac models without relying on Intel's processor roadmap,...

Apple Says MacBook Air With Retina Display Can Exhibit Anti-Reflective Coating Issues, Unclear if Eligible for Free Repairs [Updated]

Thursday March 26, 2020 8:16 am PDT by Joe Rossignol
Apple this week acknowledged that MacBook Air models with Retina displays can exhibit anti-reflective coating issues, as indicated in a memo shared with Apple Authorized Service Providers and obtained by MacRumors. "Retina displays on some MacBook, MacBook Air, and MacBook Pro computers can exhibit anti-reflective (AR) coating issues," the memo states. Apple's internal service documentation ...

Hands-On With the New 2020 12.9-Inch iPad Pro

Wednesday March 25, 2020 2:10 pm PDT by Juli Clover
Apple last week announced new 11 and 12.9-inch iPad Pro models, and as of today, the new iPads are arriving to customers. We picked up one of the new 12.9-inch models and checked it out to see just what's new and whether it's worth buying. Subscribe to the MacRumors YouTube channel for more videos. When it comes to design, the new iPad Pro models are identical to the 2018 iPad Pro models, but ...

Apple Considering Delaying iPhone 12 Launch 'by Months'

Wednesday March 25, 2020 12:51 pm PDT by Juli Clover
Apple is preparing to delay the launch of the 2020 iPhones expected to be equipped with 5G technology, according to sources with knowledge of Apple's plans that spoke to Japanese news site Nikkei. Apple has reportedly held internal discussions about the possibility of delaying the launch "by months" over fears of how well iPhones would sell in the current situation, and supply chain sources...

Hands-On With the New $999 MacBook Air

Thursday March 26, 2020 1:45 pm PDT by Juli Clover
Alongside new iPad Pros last week, Apple also refreshed the MacBook Air, adding more storage, faster 10th-generation processors, and an updated keyboard. We picked up one of the new machines to take a look at some of the upgrades added in the 2020 update. Subscribe to the MacRumors YouTube channel for more videos. Design wise, there are no real external changes to the MacBook Air's body,...

Apple Offering 90-Day Free Trials for Final Cut Pro X and Logic Pro X

Thursday March 26, 2020 2:58 pm PDT by Juli Clover
Apple is offering new free trial options for Final Cut Pro X and Logic Pro X, its video and audio editing software designed for professional projects, giving customers 90 days to try them out prior to a purchase. The new longer trial options will be beneficial to those who are working from home, including students who are no longer able to work in a classroom environment, and those who are...

Apple Watch Series 6 Could Feature Touch ID Fingerprint Sensor, Pulse Oximetry and Sleep Tracking Support

Friday March 27, 2020 11:28 am PDT by Juli Clover
The upcoming Apple Watch Series 6 set to be released this fall could include a Touch ID fingerprint sensor built into the crown of the device, according to Israeli site The Verifier, which cites "senior sources" who have worked with its staff for a "number of years" as the source of the rumor. It's not clear how the alleged Touch ID fingerprint sensor would be implemented, as the Digital...

Apple Launches COVID-19 Website and App With Screening Tool and Resources

Friday March 27, 2020 9:00 am PDT by Joe Rossignol
Apple today announced that it has released a new COVID-19 website and iPhone app with a screening tool and other resources to help people stay informed and take the proper steps to protect their health during the spread of the novel coronavirus. Apple partnered with the CDC, the White House Coronavirus Task Force, and FEMA on this initiative. The website and app allow users to answer a...

Deals: Huge Refurbished iPhone Sale Discounts iPhone 7, 8, X, XR, and XS (From $120)

Friday March 27, 2020 5:47 am PDT by Mitchel Broussard
Woot is back today with a big sale on refurbished iPhones, including markdowns on the iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPhone XR, iPhone XS, and iPhone XS Max. Note: MacRumors is an affiliate partner with Woot. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. As with every Woot purchase, those...

A12Z Bionic Chip in iPad Pro Allegedly a Renamed A12X With Extra GPU Core Enabled

Thursday March 26, 2020 6:35 pm PDT by Juli Clover
Apple's new 2020 iPad Pro models are equipped with an A12Z Bionic processor that's remarkably similar to the A12X chip in the 2018 iPad Pro models, offering little in the way of performance improvements. The A12Z does, however, feature an 8-core GPU while the A12X includes a 7-core GPU, which sets them apart, but new evidence shared by NotebookCheck suggests that the A12Z Bionic is simply a...