Apple Will Reportedly Screen Original Content for Top Awards Like Oscars and Emmys
Ahead of its widely expected video service unveil on March 25, Apple is hiring strategists to arrange screenings and other publicity events for Hollywood insiders and others who vote on which movies and TV shows win prestigious awards like Oscars and Emmys, according to Bloomberg's Anousha Sakoui and Mark Gurman.

From the report:
Apple is forming a team of people with awards strategy experience. In January, it hired one such person from Walt Disney Co.'s television group. The iPhone maker is also seeking a high-level candidate to oversee the process, one of the people familiar with the situation said. The company could be in the running for Emmy awards as early as 2020, according to people familiar with the process.
Apple already has dozens of original TV shows and movies lined up for the service, including an unnamed morning show drama starring Jennifer Aniston, Reese Witherspoon, and Steve Carell.
Apple would be following in the footsteps of other streaming video services like Netflix, Hulu, and Amazon Prime Video, which have all had original content nominated for awards like Oscars and Emmys in the past few years. As the report notes, winning awards could attract higher-profile directors and actors to Apple.
The report also claims that Apple will charge for some content, while other video will be free for Apple device users, backing up a CNBC report.
Popular Stories
Apple today released new firmware designed for the AirPods Pro 3, prior-generation AirPods Pro 2, and the AirPods 4 models. The firmware has a build number of 8A358, up from 8A356.
There's no word on what's include in the updated firmware, but the prior 8A356 update added iOS 26 features to the AirPods Pro 2, AirPods Pro 3, and AirPods 4 with ANC. The software introduced better audio quality ...
Apple released the second beta of iOS 26.1 and iPadOS 26.1, introducing useful changes to alarms, multitasking on the iPad, and more. There are also subtle tweaks to some of the Liquid Glass design elements as Apple continues to refine iOS 26.
Alarms and Timers
Alarms set using the Clock app now have a slide to stop button rather than a tap to stop button on the Lock Screen. To snooze an...
Apple is entering its most significant leadership transition in more than a decade as multiple senior executives prepare to depart and CEO Tim Cook begins to shape the company's next generation of leaders, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman explained that Jeff Williams, who was viewed as Cook's potential successor for several...
With the second beta of iOS 26.1, Apple updated the design of alarms set on the iPhone, making them harder to dismiss than before.
Stopping an alarm in iOS 26.1 beta 2 requires a new Slide to Stop gesture rather than a simple tap. You can continue to tap to snooze an alarm, but if you want to turn it off entirely, you need to use a swipe.
Transitioning from a tap to a slide gesture to...
A new iPad mini is "absolutely" on the way, according to Bloomberg's Mark Gurman. So what should we expect from the successor to the iPad mini 7 that Apple released a year ago?
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code that Apple mistakenly shared in...
TAG Heuer today announced the Connected Calibre E5 smartwatch, now featuring "Made for iPhone" certification as the watchmaker abandons Google's Wear OS.
Three years after launching the Calibre E4, the Connected Calibre E5 comes in two case sizes: 45mm and a new, more compact 40mm. They are powered by the Qualcomm Snapdragon 5100+. The 45mm model features a 1.39-inch AMOLED display, while ...
Supplies of the 14-inch M4 MacBook Pro model appear to be constrained amid rumors that an upgraded M5 model could launch as soon as this year.
As noted by Bloomberg's Mark Gurman, custom configurations of the M4 MacBook Pro model have a delayed shipping date and will not be delivered to customers until October 23 to 28. The restricted supply could be an indication that Apple is planning to...
Apple has quietly added a protective silicone ring to its in-store MagSafe charging stands following reports of marks appearing on some iPhone 17 series display models, according to Consomac.
The apparent move comes after Apple last month confirmed that worn MagSafe chargers in retail stores were causing what appeared to be scratches on the iPhone 17 Pro and iPhone 17 Pro Max. There have...
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari.
More features and changes will follow in future versions,...