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Apple Registers PrivacyIsImportant.com Domain Name

Apple has registered the domain name PrivacyIsImportant.com, according to a WHOIS record discovered by MacRumors. The records indicate that Apple took possession of the domain name on Monday.


The record's contact information now lists Apple Inc. as the organization, complete with its address, phone number, and domains-related email. The registrar is CSC, a firm that protects domain names for large corporations.

The domain name does not yet point to an active website, so it's unclear if or how Apple will use it, but it is certainly possible the company could be planning a privacy-focused marketing campaign along the lines of its "what happens on your iPhone, stays on your iPhone" billboard at CES 2019 in Las Vegas.


Apple has always been committed to privacy, which it believes is "a fundamental human right," but a marketing campaign could help reassure customers of that position after a major FaceTime privacy vulnerability surfaced in late January.



Top Rated Comments

(View all)

20 weeks ago
Facebook still in the App Store after the privacy and data breach scandals the last few months

nuff said.

It's not THAT important to Apple; privacy

Apple is just a master in marketing and P.R. (only with a double moral/standard)
Rating: 27 Votes
20 weeks ago
More cynical comments here. What is the deal with MacRumors these days? Apple literally cannot do anything right. :rolleyes:
Rating: 19 Votes
20 weeks ago
It's a great unique selling point, they are smart to capitalize on it. One of the reasons I have stayed on iOS and macOS is because of the high level of privacy, I trust Apple more than I trust Microsoft and Google when it comes to privacy as they have shown a continued commitment to providing us with good privacy controls and strong encryption.
Rating: 16 Votes
20 weeks ago
Nice

Rating: 13 Votes
20 weeks ago

When your products stop selling for themselves, you gotta marketing them up until it sticks.

Yes, marketing campaigns mean that a company is failing.

/s
[doublepost=1551794071][/doublepost]

DEAR APPLE:

If privacy is so important, launch a Bug Bounty program for Mac OS.

If privacy is so important, stop demanding payment and just tell them about bugs when you find them.
Rating: 12 Votes
20 weeks ago
Piracy is important

Oh, my bad
Rating: 12 Votes
20 weeks ago
Just to complain a little bit – you know the MacRumors's habit: let's hope MacIsImportant.com will follow.
Rating: 12 Votes
20 weeks ago
DEAR APPLE:

If privacy is so important, launch a Bug Bounty program for Mac OS.
Rating: 11 Votes
20 weeks ago
Yep... Until it's not...
From the looks of it, Apple is not selling your data...
But they just turn a blind eye on their ecosystems allowing their partners to do so....
Well, until they are exposed on the media.
I am using Apple iphone and Mac alright, but I am pretty sure Google still knows me better than I knew about myself.
Rating: 11 Votes
20 weeks ago

More cynical comments here. What is the deal with MacRumors these days? Apple literally cannot do anything right. :rolleyes:


Apple just needs to stop with having double moral/standards.

See my post #6
Rating: 11 Votes

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