Apple has registered the domain name PrivacyIsImportant.com, according to a WHOIS record discovered by MacRumors. The records indicate that Apple took possession of the domain name on Monday.
The record's contact information now lists Apple Inc. as the organization, complete with its address, phone number, and domains-related email. The registrar is CSC, a firm that protects domain names for large corporations.
The domain name does not yet point to an active website, so it's unclear if or how Apple will use it, but it is certainly possible the company could be planning a privacy-focused marketing campaign along the lines of its "what happens on your iPhone, stays on your iPhone" billboard at CES 2019 in Las Vegas.
Apple has always been committed to privacy, which it believes is "a fundamental human right," but a marketing campaign could help reassure customers of that position after a major FaceTime privacy vulnerability surfaced in late January.
Friday November 13, 2026 2:37 am PST by Tim Hardwick
Apple is releasing two new products today, Friday, November 13: the all-new Apple HomeView and the fourth-generation Apple TV 4K, both of which have been available to pre-order since mid-October.
Apple HomeView: Apple's new smart home display, powered by Apple Intelligence with Siri AI, for entertainment and managing the home. Available in tabletop and wall-mounted models, it can recognize up...
Wednesday November 11, 2026 7:51 am PST by Joe Rossignol
Apple has announced that the long-running Apple Support Community discussion forums for user-to-user tech support will be permanently closing on Friday, November 20. The forums have existed in some form for nearly 30 years, so it is the end of an era.
Effective immediately, the Apple Support Community forums are in a read-only state, with new posts no longer being accepted. The final message ...
Apple's chief hardware officer Johny Srouji is being considered as a potential successor to Nvidia CEO Jensen Huang as the chipmaker's board prepares to remove its co-founder, according to Semafor.
Citing a person familiar with the matter, the publication identified Srouji as one of the people under consideration for Nvidia's top job. It is unclear if Srouji has yet been approached or...
It's a great unique selling point, they are smart to capitalize on it. One of the reasons I have stayed on iOS and macOS is because of the high level of privacy, I trust Apple more than I trust Microsoft and Google when it comes to privacy as they have shown a continued commitment to providing us with good privacy controls and strong encryption.
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