Apple Registers PrivacyIsImportant.com Domain Name

Apple has registered the domain name PrivacyIsImportant.com, according to a WHOIS record discovered by MacRumors. The records indicate that Apple took possession of the domain name on Monday.

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The record's contact information now lists Apple Inc. as the organization, complete with its address, phone number, and domains-related email. The registrar is CSC, a firm that protects domain names for large corporations.

The domain name does not yet point to an active website, so it's unclear if or how Apple will use it, but it is certainly possible the company could be planning a privacy-focused marketing campaign along the lines of its "what happens on your iPhone, stays on your iPhone" billboard at CES 2019 in Las Vegas.

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Apple has always been committed to privacy, which it believes is "a fundamental human right," but a marketing campaign could help reassure customers of that position after a major FaceTime privacy vulnerability surfaced in late January.

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Top Rated Comments

Geert76 Avatar
69 months ago
Facebook still in the App Store after the privacy and data breach scandals the last few months

nuff said.

It's not THAT important to Apple; privacy

Apple is just a master in marketing and P.R. (only with a double moral/standard)
Score: 27 Votes (Like | Disagree)
GuruZac Avatar
69 months ago
More cynical comments here. What is the deal with MacRumors these days? Apple literally cannot do anything right. :rolleyes:
Score: 19 Votes (Like | Disagree)
Quu Avatar
69 months ago
It's a great unique selling point, they are smart to capitalize on it. One of the reasons I have stayed on iOS and macOS is because of the high level of privacy, I trust Apple more than I trust Microsoft and Google when it comes to privacy as they have shown a continued commitment to providing us with good privacy controls and strong encryption.
Score: 16 Votes (Like | Disagree)
Jurriaan Avatar
69 months ago
Nice

Attachment Image
Score: 13 Votes (Like | Disagree)
0947347 Avatar
69 months ago
Piracy is important

Oh, my bad
Score: 12 Votes (Like | Disagree)
Marco Klobas Avatar
69 months ago
Just to complain a little bit – you know the MacRumors's habit: let's hope MacIsImportant.com will follow.
Score: 12 Votes (Like | Disagree)