Apple has registered the domain name PrivacyIsImportant.com, according to a WHOIS record discovered by MacRumors. The records indicate that Apple took possession of the domain name on Monday.
The record's contact information now lists Apple Inc. as the organization, complete with its address, phone number, and domains-related email. The registrar is CSC, a firm that protects domain names for large corporations.
The domain name does not yet point to an active website, so it's unclear if or how Apple will use it, but it is certainly possible the company could be planning a privacy-focused marketing campaign along the lines of its "what happens on your iPhone, stays on your iPhone" billboard at CES 2019 in Las Vegas.
Apple has always been committed to privacy, which it believes is "a fundamental human right," but a marketing campaign could help reassure customers of that position after a major FaceTime privacy vulnerability surfaced in late January.
It's a great unique selling point, they are smart to capitalize on it. One of the reasons I have stayed on iOS and macOS is because of the high level of privacy, I trust Apple more than I trust Microsoft and Google when it comes to privacy as they have shown a continued commitment to providing us with good privacy controls and strong encryption.
Tuesday November 29, 2022 11:54 am PST by Juli Clover
An unnamed 27-year-old man who purchased 300 iPhones from Apple Fifth Avenue on Monday morning was robbed shortly after leaving the store, according to 1010Wins Radio in New York.
He was carrying 300 iPhone 13s in three bags and walking to his car at 1:45 a.m. when another car pulled up next to him. Two men jumped out and demanded that he hand over the bags. Not wanting to hand over 300...
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team.
The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said:
This year's App Store Award winners reimagined...
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices.
Note: ...
Monday November 28, 2022 11:00 am PST by Juli Clover
Apple's upcoming iPhone 15 models will be equipped with Sony's newest "state of the art" image sensors, according to a report from Nikkei.
Compared to standard sensors, Sony's image sensor doubles the saturation signal in each pixel, allowing it to capture more light to cut down on underexposure and overexposure. Nikkei says that it is able to better photograph a person's face even with...
Tuesday November 29, 2022 1:01 pm PST by Juli Clover
Anker's popular Eufy-branded security cameras appear to be sending some data to the cloud, even when cloud storage is disabled and local only storage settings are turned on. The information comes from security consultant Paul Moore, who last week published a video outlining the issue.
According to Moore, he purchased a Eufy Doorbell Dual, which was meant to be a device that stored video...
Monday November 28, 2022 10:16 am PST by Juli Clover
Apple today released a Rapid Security Response update that is available for those running the iOS 16.2 beta, marking the launch of the second RSR update since the feature was released in iOS 16.
The Rapid Security Response Update is designed to provide iOS 16.2 beta users with bug fixes without the need to install a full update. The initial RSR release for iOS 16.2 beta users was a test with ...
Monday November 28, 2022 6:11 am PST by Joe Rossignol
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet.
Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
Wednesday November 30, 2022 2:39 am PST by Sami Fathi
Geekbench scores allegedly for the upcoming "M2 Max" chip have surfaced online, offering a closer look at the performance levels and specific details of the forthcoming Apple silicon processor.
The Geekbench results, first spotted on Twitter, are for a Mac configuration of with the M2 Max chip, a 12-core CPU, and 96GB of memory. The Mac listed has an identifier "Mac14,6," which could be...
Elon Musk has pledged to offer an "alternative phone" if Apple and Google remove Twitter from their app stores, adding to long-standing rumors about an iPhone rival from Tesla.
Modified iPhone 11 Pro in the style of the Tesla Cybertruck, by Caviar. Musk's remark came after being asked about the potential scenario of Twitter being removed from app stores, which could conceivably happen if the...
Wednesday November 30, 2022 10:09 am PST by Juli Clover
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more.
The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update.
According...
Top Rated Comments
nuff said.
It's not THAT important to Apple; privacy
Apple is just a master in marketing and P.R. (only with a double moral/standard)
Oh, my bad