Apple has registered the domain name PrivacyIsImportant.com, according to a WHOIS record discovered by MacRumors. The records indicate that Apple took possession of the domain name on Monday.
The record's contact information now lists Apple Inc. as the organization, complete with its address, phone number, and domains-related email. The registrar is CSC, a firm that protects domain names for large corporations.
The domain name does not yet point to an active website, so it's unclear if or how Apple will use it, but it is certainly possible the company could be planning a privacy-focused marketing campaign along the lines of its "what happens on your iPhone, stays on your iPhone" billboard at CES 2019 in Las Vegas.
Apple has always been committed to privacy, which it believes is "a fundamental human right," but a marketing campaign could help reassure customers of that position after a major FaceTime privacy vulnerability surfaced in late January.
Thursday August 6, 2026 7:03 am PDT by Joe Rossignol
It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max are just a month away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.
Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a...
Apple has been planning to release AirPods with cameras as early as this year, according to Bloomberg's Mark Gurman. If so, they could be unveiled as soon as September alongside the iPhone 18 Pro models and the long-rumored foldable iPhone.
The earbuds are expected to have a design similar to the AirPods Pro 3, but with tiny cameras.
Given the AirPods with cameras will likely be more...
After 326 days, iOS 26 has received its first jailbreak, thanks to the developers behind the popular Dopamine jailbreak.
Lars Fröder, better known as opa334, today released Dopamine 3.0, which adds support for a number of newer firmware versions, including iOS 26.0 and iOS 26.0.1 on devices with A12 or A13 chips.
Another major addition in today's release is support for all devices running...
It's a great unique selling point, they are smart to capitalize on it. One of the reasons I have stayed on iOS and macOS is because of the high level of privacy, I trust Apple more than I trust Microsoft and Google when it comes to privacy as they have shown a continued commitment to providing us with good privacy controls and strong encryption.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
