Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Registers PrivacyIsImportant.com Domain Name
Apple has registered the domain name PrivacyIsImportant.com, according to a WHOIS record discovered by MacRumors. The records indicate that Apple took possession of the domain name on Monday.
The record's contact information now lists Apple Inc. as the organization, complete with its address, phone number, and domains-related email. The registrar is CSC, a firm that protects domain names for large corporations.
The domain name does not yet point to an active website, so it's unclear if or how Apple will use it, but it is certainly possible the company could be planning a privacy-focused marketing campaign along the lines of its "what happens on your iPhone, stays on your iPhone" billboard at CES 2019 in Las Vegas.
Apple has always been committed to privacy, which it believes is "a fundamental human right," but a marketing campaign could help reassure customers of that position after a major FaceTime privacy vulnerability surfaced in late January.
The record's contact information now lists Apple Inc. as the organization, complete with its address, phone number, and domains-related email. The registrar is CSC, a firm that protects domain names for large corporations.
The domain name does not yet point to an active website, so it's unclear if or how Apple will use it, but it is certainly possible the company could be planning a privacy-focused marketing campaign along the lines of its "what happens on your iPhone, stays on your iPhone" billboard at CES 2019 in Las Vegas.
Apple has always been committed to privacy, which it believes is "a fundamental human right," but a marketing campaign could help reassure customers of that position after a major FaceTime privacy vulnerability surfaced in late January.
Tags: privacy, Apple domain
[ 190 comments ]
Top Rated Comments
(View all)
7 months ago
Facebook still in the App Store after the privacy and data breach scandals the last few months
nuff said.
It's not THAT important to Apple; privacy
Apple is just a master in marketing and P.R. (only with a double moral/standard)
nuff said.
It's not THAT important to Apple; privacy
Apple is just a master in marketing and P.R. (only with a double moral/standard)
7 months ago
More cynical comments here. What is the deal with MacRumors these days? Apple literally cannot do anything right. :rolleyes:
7 months ago
It's a great unique selling point, they are smart to capitalize on it. One of the reasons I have stayed on iOS and macOS is because of the high level of privacy, I trust Apple more than I trust Microsoft and Google when it comes to privacy as they have shown a continued commitment to providing us with good privacy controls and strong encryption.
7 months ago
When your products stop selling for themselves, you gotta marketing them up until it sticks.
Yes, marketing campaigns mean that a company is failing./s
[doublepost=1551794071][/doublepost]
DEAR APPLE:
If privacy is so important, launch a Bug Bounty program for Mac OS.
7 months ago
Just to complain a little bit – you know the MacRumors's habit: let's hope MacIsImportant.com will follow.
7 months ago
DEAR APPLE:
If privacy is so important, launch a Bug Bounty program for Mac OS.
If privacy is so important, launch a Bug Bounty program for Mac OS.
7 months ago
Yep... Until it's not...
From the looks of it, Apple is not selling your data...
But they just turn a blind eye on their ecosystems allowing their partners to do so....
Well, until they are exposed on the media.
I am using Apple iphone and Mac alright, but I am pretty sure Google still knows me better than I knew about myself.
From the looks of it, Apple is not selling your data...
But they just turn a blind eye on their ecosystems allowing their partners to do so....
Well, until they are exposed on the media.
I am using Apple iphone and Mac alright, but I am pretty sure Google still knows me better than I knew about myself.
7 months ago
More cynical comments here. What is the deal with MacRumors these days? Apple literally cannot do anything right. :rolleyes:
Apple just needs to stop with having double moral/standards.
See my post #6
[ Read All Comments ]
Apple's biggest product unveiling of the year is now in our rear-view mirror, with the company taking the wraps off of new iPhone, Apple Watch, and iPad models while also prepping for the launch...
On the same day that iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max pre-orders began, some customers are already beginning to see their order statuses shift from "processing" to...
Struggling movie ticket subscription MoviePass is finally shutting down after months of questionable policy changes and what seems like a never ending stream of negative press due to an inability to...
For this week's giveaway, we've teamed up with Jackery to offer MacRumors readers a chance to win a Jackery Explorer 500 Portable Power Station and a Jackery Solar Saga 100W Solar Panel.
...
The iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max are now available for pre-order on Apple.com and cellular carriers as of this morning. As usual, most carriers are offering some perks if you...
The Academy Software Foundation, a collaborative effort to advance open source software development in the motion picture and media industries, today announced that Apple has joined the foundation as...
Spotify will require family plan members to provide their location data "from time to time" to prove they're all living under the same roof, in an effort to curb subscribers who abuse the...
If you're planning on trading in your old iPhone for a new one, there are some steps you'll want to take beforehand to ensure it's de-linked from your accessories and accounts and that...
