Apple has registered the domain name PrivacyIsImportant.com, according to a WHOIS record discovered by MacRumors. The records indicate that Apple took possession of the domain name on Monday.
The record's contact information now lists Apple Inc. as the organization, complete with its address, phone number, and domains-related email. The registrar is CSC, a firm that protects domain names for large corporations.
The domain name does not yet point to an active website, so it's unclear if or how Apple will use it, but it is certainly possible the company could be planning a privacy-focused marketing campaign along the lines of its "what happens on your iPhone, stays on your iPhone" billboard at CES 2019 in Las Vegas.
Apple has always been committed to privacy, which it believes is "a fundamental human right," but a marketing campaign could help reassure customers of that position after a major FaceTime privacy vulnerability surfaced in late January.
Wednesday August 12, 2026 6:59 am PDT by Joe Rossignol
Apple supplier Pegatron today indirectly confirmed that the standard iPhone 18 model will not be released until next year, according to a new report.
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Pegatron held an earnings call for the second quarter of 2026 today. On the call, Taiwan's Economic Daily News said Pegatron indicated that one of its customers will be changing its...
Thursday August 13, 2026 4:20 pm PDT by Juli Clover
Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV.
iPhone 18 Pro
The iPhone 18 Pro is going to look like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting some internal updates, including a new Wide camera with a variable aperture for more control over lighting ...
Tuesday August 11, 2026 1:11 pm PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a recent report, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition, the...
It's a great unique selling point, they are smart to capitalize on it. One of the reasons I have stayed on iOS and macOS is because of the high level of privacy, I trust Apple more than I trust Microsoft and Google when it comes to privacy as they have shown a continued commitment to providing us with good privacy controls and strong encryption.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
