Apple's Limited Time iPhone XS and iPhone XR Trade-Up Promotion Ends March 4 in Australia
Australians looking to take advantage of Apple's limited time iPhone XS and iPhone XR trade-up promotion should act fast, as the offer ends Monday, March 4 in Australia, according to an update to Apple's website.
As in the United States, Apple is offering higher trade-in values for select older iPhone models towards the purchase of a new iPhone XR or iPhone XS. The iPhone XR starts at $1,229 in Australia, for example, but customers can purchase the device for as low as $849 when trading in an iPhone 7 Plus until next week.
Apple has been heavily promoting iPhone XR and iPhone XS trade-ins with a prominent banner on the homepage of its website, store signage, App Store editorials, emails to older iPhone users, and more since the smartphones launched last year.
In a letter to shareholders last month, Apple said it saw fewer iPhone upgrades than it anticipated last quarter, primarily due to greater-than-expected economic weakness in the Greater China region. Apple said making smartphone trade-ins at its stores easier is one step it would take to improve results.
No end date has been specified for the U.S. promotion as of yet.