Apple's iPhone XR was the best selling iPhone in the U.S. during the holiday quarter despite the fact that it was not released until the end of October, according to data shared today by Consumer Intelligence Research Partners.
The iPhone XR accounted for 39 percent of sales during Apple's first fiscal quarter 2019, which equates to the fourth calendar quarter of 2018. The iPhone XS and XS Max, meanwhile, accounted for 26 percent of iPhone sales.
Combined, the iPhone XR, XS, and XS Max accounted for 65 percent of all holiday quarter iPhone sales, compared to 61 percent for the iPhone 8, 8 Plus, and X in the year-ago quarter.
The iPhone XR almost matched combined sales of the iPhone 8 and 8 Plus at the same time least year, and it represented the largest quarterly share for a single model since the iPhone 7 in CIRP's historical data.
More iPhone buyers in holiday quarter of 2018 also chose iPhones with upgraded storage than in the year-ago quarter.
CIRP gathered its data from a survey of 500 U.S. Apple customers that purchased an iPhone, iPad, Mac, or Apple Watch during the October to December 2018 period.
The iPhone XR accounted for 39 percent of sales during Apple's first fiscal quarter 2019, which equates to the fourth calendar quarter of 2018. The iPhone XS and XS Max, meanwhile, accounted for 26 percent of iPhone sales.
Combined, the iPhone XR, XS, and XS Max accounted for 65 percent of all holiday quarter iPhone sales, compared to 61 percent for the iPhone 8, 8 Plus, and X in the year-ago quarter.
The iPhone XR almost matched combined sales of the iPhone 8 and 8 Plus at the same time least year, and it represented the largest quarterly share for a single model since the iPhone 7 in CIRP's historical data.
More iPhone buyers in holiday quarter of 2018 also chose iPhones with upgraded storage than in the year-ago quarter.
"For many years each additional storage level carried a $100 premium. Now iPhone prices increase from $50 to $200 for incremental storage, depending on the phone model and the size of the boost in storage. The percentage of iPhone buyers who paid up for increased storage grew to 38% this quarter from 33% in the year ago quarter. Based on the elevated pricing associated with larger storage, as well as the model mix sold in the quarter, we estimate Apple increased its ASP to well over $800."While multiple reports have suggested the iPhone XR sold well, it did not sell as well as Apple had expected, at least in some areas around the world. Apple recently lowered its earnings guidance for the first fiscal quarter of 2019 due to weak iPhone sales and has reportedly cut iPhone XR, XS, and XS Max production for the January to March quarter.
CIRP gathered its data from a survey of 500 U.S. Apple customers that purchased an iPhone, iPad, Mac, or Apple Watch during the October to December 2018 period.
Related Roundup: iPhone XR
68 comments
Starting in February, Apple is hosting its annual company wide fitness challenge for all of its employees, tasking them with closing all three Apple Watch Activity rings every day of the month.
...
Tim Cook visited Ireland today to collect an award from Taoiseach Leo Varadkar for Apple's 40 years of investment in the country. Apple's CEO also met with Irish musician Hozier and...
A former Apple executive who worked on the chips that power iPhones and iPads has had a request to toss a breach-of-contract lawsuit brought by the company rejected by the court in a tentative...
Today is Martin Luther King Jr. Day in the United States, an annual federal holiday commemorating the American civil rights movement leader.
Apple today honored the life of Dr. Martin Luther...
It has been a big week for Apple TV+ news, with release dates announced for several upcoming series, a multi-year agreement with actress and producer Julia Louis-Dreyfus, and now a major award win.
...
Apple today shared release dates for several of its upcoming Apple TV+ shows that are set to launch during the spring and summer of 2020, and offered first looks at some of the content.
...
Apple today shared two new "slofie" videos taken using the slow-motion capture feature of the front-facing camera of the iPhone and iPhone 11 Pro.
The two short videos, called...
The second beta of iOS 13.3.1, released earlier this month, includes a toggle for disabling the Ultra Wideband chip in the device.
Found by Twitter user Brandon Butch (via 9to5Mac), the toggle...
