Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
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Apple Asks Users to Submit Their Best 'Shot on iPhone' Photos for New Challenge
Entries are being collected starting today, with users able to submit a photo on Instagram or Twitter using the "#ShotOniPhone" hash tag or submitting a high-resolution photo to firstname.lastname@example.org with the file format "firstname_lastname_iphonemodel."
Winning images will be featured on billboards in select cities, Apple retail stores, and online on Apple Newsroom and Apple's social media accounts. Apple will select a total of 10 winners.
Apple says photos can be captured straight from the camera, edited through Apple's editing tools in the Photos app, or edited with third-party photo editing software.
Apple will be accepting submissions through February 7, and participants must be over 18. Apple employees, including retail employees, along with their families, are not eligible to participate.
Apple has a panel of well-known photographers serving as judges for the contest, including former White House photographer Pete Souza, travel photographer Austin Mann, travel photographer Annet de Graaf, Brazilian photographer Luísa Dörr, and fashion photographer Chen Man.
Several Apple employees will also be judging entries, including Apple marketing chief Phil Schiller, senior director in Worldwide Product Marketing Kaiann Drance, photographer Brooks Kraft, software developer Sebastian Marineu-Mes, camera software team leader Jon McCormack, and director of photography Arem Duplessis.