Apple Launches 'Back to University' Promo in Australia, New Zealand, and Brazil Offering Free Beats With Mac or iPad Pro Purchase - MacRumors
Skip to Content

Apple Launches 'Back to University' Promo in Australia, New Zealand, and Brazil Offering Free Beats With Mac or iPad Pro Purchase

Apple today launched its annual Back to University promotion in Australia,New Zealand, and Brazil, offering students and teachers a free pair of Beats Solo3 Wireless Headphones or Powerbeats3 Wireless Earphones with the purchase of a Mac or an iPad Pro.

With the purchase of an eligible Mac, which includes the MacBook Air, MacBook Pro, iMac, MacBook, Mac Pro, and iMac Pro, students can get a free set of Beats Solo3 headphones, or Powerbeats3 headphones. Studio3 headphones are also available at a discounted price of NZ$40.00 in New Zealand, A$50.00 in Australia, and R$ 350,00 in Brazil.

backtouniversitypromo
With the purchase of a 2018 iPad Pro, Apple is providing a free set of Powerbeats3 earphones. Beats Solo3 headphones are available at a discounted price of A$140.00, NZ$160.00, or R$ 700,00, while Beats Studio3 headphones are available at a discounted price of A$190.00, NZ$200.00, or R$ 1.050,00.

The promotion includes Apple's newest "Pop" PowerBeats3 and "Skyline" Studio3 lines.

Both the Macs and the iPad Pro models are available at a discounted educational price when purchasing through the Australia, New Zealand, and Brazil educational stores, with discounts of up to A$290, NZ$340, or R$1.760,00 on qualifying Macs. The education stores also offer AppleCare+ protection plans at a 20 percent discount.

For further discounts, as pointed out by 9to5Mac Apple is promoting its trade-in program, which allows older devices to be traded in for credit towards new devices. Apple has been heavily promoting trade-in options as of late, especially for the most recent iPhone lineup.

To get the free or discounted Beats, students simply need to add an eligible Mac or iPad Pro to their carts, where the option to add the headphones will come up automatically.

backtonuniversity2
Discounts are available for current and newly accepted university students, parents buying for students, and teachers and staff at all levels. Sign up and enrollment verification through UNiDays is required.

Educational discounts in Australia, New Zealand, and Brazil will be available for a limited amount of time, both online and at Apple retail stores in Australia and Brazil. The promotion is set to end on March 15, 2019, with terms and conditions available in PDF form here: Australia, New Zealand, and Brazil.

Apple's back to university promotion in Australia and New Zealand is the same as the Back to School promotion that Apple launched in the United States, Canada, Mexico, and several European countries back in July.

Update: The Back to University promotion is also available in South Korea.

Popular Stories

Apple 2026 Back to School Graphic

Apple Extends 2026 Back to School Promotion Until September 24

Tuesday August 11, 2026 1:52 pm PDT by
Apple today extended its 2026 Back to School Promotion until September 24, which means it will last almost a month longer than planned. The extension is applicable in the United States, Canada, Mexico, and multiple countries in Asia. The Back to School promotion offers a free item or gift card when students or educators purchase an eligible Mac or iPad model, plus an educational discount. ...
Apple 2026 Back to School Graphic

Apple's 2026 Back to School Offer is Now Live Across Europe

Thursday August 13, 2026 1:42 am PDT by
Apple's annual Back to School promotion is now live in the United Kingdom and 18 other European countries: Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, and Turkey. The European launch follows the company's back-to-school promotion rollout in the United States and several other...
iPhone Handoff Feature

iOS 27 Introduces New 'iPhone Handoff' Feature

Wednesday September 2, 2026 12:35 pm PDT by
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device. This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time. ...

Top Rated Comments

100 months ago
I suspect a normal price reduction for students would be more helpful.
Score: 6 Votes (Like | Disagree)
100 months ago
Booo we want AirPods...boooo
Score: 6 Votes (Like | Disagree)
100 months ago
I suspect a normal price reduction for students would be more helpful.
Nope. Students fundamentally spend other people's money: parents, loans, scholarship... They don't benefit directly from a price drop, but they benefit from free stuff.
Score: 4 Votes (Like | Disagree)
100 months ago
Because why would they discount their machines by another 300$ when they can give you headphones for the fraction of the cost to them? Why wouldn’t they push their own brand to make others then buy those same headphones??
You do realize apple owns beats headphones?
Score: 4 Votes (Like | Disagree)
100 months ago
Why they don't just have a cut the price promo instead? Overstock on the beats to get rid of?
Score: 4 Votes (Like | Disagree)
entropys Avatar
100 months ago
Hmm, deal ends March 15. What are the odds Apple will release a new iMac on March 16?
Score: 3 Votes (Like | Disagree)