Apple Launches 'Back to University' Promo in Australia, New Zealand, and Brazil Offering Free Beats With Mac or iPad Pro Purchase - MacRumors
Skip to Content

Apple Launches 'Back to University' Promo in Australia, New Zealand, and Brazil Offering Free Beats With Mac or iPad Pro Purchase

Apple today launched its annual Back to University promotion in Australia,New Zealand, and Brazil, offering students and teachers a free pair of Beats Solo3 Wireless Headphones or Powerbeats3 Wireless Earphones with the purchase of a Mac or an iPad Pro.

With the purchase of an eligible Mac, which includes the MacBook Air, MacBook Pro, iMac, MacBook, Mac Pro, and iMac Pro, students can get a free set of Beats Solo3 headphones, or Powerbeats3 headphones. Studio3 headphones are also available at a discounted price of NZ$40.00 in New Zealand, A$50.00 in Australia, and R$ 350,00 in Brazil.

backtouniversitypromo
With the purchase of a 2018 iPad Pro, Apple is providing a free set of Powerbeats3 earphones. Beats Solo3 headphones are available at a discounted price of A$140.00, NZ$160.00, or R$ 700,00, while Beats Studio3 headphones are available at a discounted price of A$190.00, NZ$200.00, or R$ 1.050,00.

The promotion includes Apple's newest "Pop" PowerBeats3 and "Skyline" Studio3 lines.

Both the Macs and the iPad Pro models are available at a discounted educational price when purchasing through the Australia, New Zealand, and Brazil educational stores, with discounts of up to A$290, NZ$340, or R$1.760,00 on qualifying Macs. The education stores also offer AppleCare+ protection plans at a 20 percent discount.

For further discounts, as pointed out by 9to5Mac Apple is promoting its trade-in program, which allows older devices to be traded in for credit towards new devices. Apple has been heavily promoting trade-in options as of late, especially for the most recent iPhone lineup.

To get the free or discounted Beats, students simply need to add an eligible Mac or iPad Pro to their carts, where the option to add the headphones will come up automatically.

backtonuniversity2
Discounts are available for current and newly accepted university students, parents buying for students, and teachers and staff at all levels. Sign up and enrollment verification through UNiDays is required.

Educational discounts in Australia, New Zealand, and Brazil will be available for a limited amount of time, both online and at Apple retail stores in Australia and Brazil. The promotion is set to end on March 15, 2019, with terms and conditions available in PDF form here: Australia, New Zealand, and Brazil.

Apple's back to university promotion in Australia and New Zealand is the same as the Back to School promotion that Apple launched in the United States, Canada, Mexico, and several European countries back in July.

Update: The Back to University promotion is also available in South Korea.

Popular Stories

Apple Event Logo

Apple's Next Era Begins September 1

Thursday May 7, 2026 10:36 am PDT by
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
Instagram Feature 2

PSA: Instagram Encrypted Messaging Ends on Friday, May 8

Tuesday May 5, 2026 8:24 am PDT by
Instagram will remove end-to-end encryption for direct messages between users from May 8, 2026. When the date comes around, Meta will potentially be able to see the contents of all messages between users on the social media platform. Encrypting messages has been an optional feature in Instagram since 2023, but in March of this year the social media platform quietly updated a help page to say ...
macbook neo launch day

Apple May Drop Base $599 MacBook Neo as Chip, DRAM Costs Climb

Thursday May 7, 2026 4:55 am PDT by
Apple is considering dropping the cheapest MacBook Neo configuration as one possible response to the rising cost of building the popular laptop, according to Taiwan-based tech columnist and former Bloomberg reporter Tim Culpan. The Neo currently starts at $599 for a 256GB model, with a 512GB version at $699. Writing in his latest Culpium newsletter, Culpan says cutting the entry-level...

Top Rated Comments

96 months ago
I suspect a normal price reduction for students would be more helpful.
Score: 6 Votes (Like | Disagree)
96 months ago
Booo we want AirPods...boooo
Score: 6 Votes (Like | Disagree)
96 months ago
I suspect a normal price reduction for students would be more helpful.
Nope. Students fundamentally spend other people's money: parents, loans, scholarship... They don't benefit directly from a price drop, but they benefit from free stuff.
Score: 4 Votes (Like | Disagree)
96 months ago
Because why would they discount their machines by another 300$ when they can give you headphones for the fraction of the cost to them? Why wouldn’t they push their own brand to make others then buy those same headphones??
You do realize apple owns beats headphones?
Score: 4 Votes (Like | Disagree)
96 months ago
Why they don't just have a cut the price promo instead? Overstock on the beats to get rid of?
Score: 4 Votes (Like | Disagree)
entropys Avatar
96 months ago
Hmm, deal ends March 15. What are the odds Apple will release a new iMac on March 16?
Score: 3 Votes (Like | Disagree)