App Store Hits New Single-Day Revenue Record on New Year's Day With Customers Spending $322 Million

Following the news that iPhone sales were down during the month of December leading Apple to cut its guidance for Q1 2019, the company is aiming to soften the blow with some positive news.

Apple today announced that App Store customers set new worldwide spending records over the holidays, with App Store purchases hitting $1.22 billion between Christmas Eve and New Year's Eve.

appstoreappleholidayrecord
On New Year's Day specifically, customers spent over $322 million on App Store purchases, setting a new single-day record.

"The App Store had a record-breaking holiday week and New Year's Day. The holiday week was our biggest week ever with more than $1.22 billion spent on apps and games, and New Year's Day set a new single-day record at more than $322 million," said Phil Schiller, Apple's senior vice president of Worldwide Marketing. "Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world, the App Store finished off an outstanding 2018 and kicked off 2019 with a bang."

Gaming and self-care were the most popular app downloads and purchases during the holidays. Fortnite and PUBG were some of the most downloaded games over the holiday period, along with Brawl Stars, Asphalt 9, and Monster Strike.

According to Apple, the App Store drove its services category revenue to a new all-time record during the holiday quarter, with multiple Apple services that include the App Store, Apple Music, Cloud Services, Apple Pay and the App Store's search ad business setting new records.

With Apple selling fewer iPhones, the company is hoping investors will shift focus to other areas of its business. Apple in November said that it will no longer provide unit sales data for the iPhone, iPad, and Mac, but yesterday said other information, such as gross margin of services, will be provided.

Top Rated Comments

Kanyay Avatar
44 months ago
lol stock goes crashing so pr team goes nuts putting out good info about other stuff smh apple ya aint fooling anyone. even northwest sees thru this.
Score: 8 Votes (Like | Disagree)
seatton Avatar
44 months ago
The PR team and Timmy working really hard to get the stock price up to over $200 / s
Score: 7 Votes (Like | Disagree)
Wags Avatar
44 months ago
Exactly, trying to forget about their decisions. Invest in other areas? Like Mac OS and hardware. Ha ha. Apple just collects profit on everyone else’s work on the App Store. Maybe they should open up the vault and give us awesome products instead of bread crumbs year over year.
Score: 7 Votes (Like | Disagree)
Mars56 Avatar
44 months ago
I've bought maybe 3 total apps over the last five years. I'm surprised.
You are not the only person that uses Apple devices.
Score: 6 Votes (Like | Disagree)
JPack Avatar
44 months ago
We get it, Apple. Revenue in Services is growing.

The problem is hardware has plateaued and is expected to drop faster than Services can keep up. And Services relies on Apple hardware.

Not to mention there's a lot more competition against Apple Pay and Cloud Services.
Score: 5 Votes (Like | Disagree)
rtomyj Avatar
44 months ago
Exactly, trying to forget about their decisions. Invest in other areas? Like Mac OS and hardware. Ha ha. Apple just collects profit on everyone else’s work on the App Store. Maybe they should open up the vault and give us awesome products instead of bread crumbs year over year.
You, uh, don’t know what you’re talking about. Look up iOS SDK and realize Apple engineers made that.
Score: 4 Votes (Like | Disagree)

Popular Stories

maxresdefault

Unbox Therapy Shares Hands-On Look at iPhone 14 Pro Max Replica

Monday May 16, 2022 4:40 am PDT by
YouTuber Unbox Therapy has shared a hands-on look at the iPhone 14 Pro Max using what he claims is a one-to-one replica created by third-party case makers with access to detailed schematics and dimensions for Apple's new upcoming flagship smartphone. As with the iPhone 13 Pro lineup, in 2022, we are expecting a 6.1-inch iPhone 14 Pro and a 6.7-inch iPhone 14 Pro Max, but this time the Pro...
macOS Monterey 2

Apple Releases macOS Monterey 12.4 With Support for Studio Display Webcam Update

Monday May 16, 2022 10:10 am PDT by
Apple today released macOS Monterey 12.4, the fourth major update to the macOS Monterey operating system that launched in October 2021. macOS Monterey 12.4 comes over two months after the launch of macOS Monterey 12.3, an update that added Universal Control. The ‌‌‌‌‌macOS Monterey‌‌ 12.4 update can be downloaded on all eligible Macs using the Software Update section of System...
iOS 15

Apple Releases iOS 15.5 and iPadOS 15.5 With Wallet and Podcast Updates

Monday May 16, 2022 10:00 am PDT by
Apple today released iOS 15.5 and iPadOS 15.5, the fifth major updates to the iOS and iPadOS 15 operating systems that were initially released in September 2021. iOS and iPadOS 15.5 come a little over two months after the launch of iOS 15.4 and iPadOS 15.4. The iOS 15.5 and iPadOS 15.5 updates can be downloaded for free and the software is available on all eligible devices over-the-air in...
iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
Whatsapp Feature

WhatsApp to Let Users Leave Group Chats 'Silently' and View Rich Link Previews in Status Updates

Tuesday May 17, 2022 3:07 am PDT by
WhatsApp is working on a new feature that will allow users to "silently" leave group chats hosted by the messaging platform instead of all members of the group being notified when they do. As it stands, when someone leaves a group chat, WhatsApp announces their exit to the entire group, making the act of leaving very public. It's not possible right now to leave a group quietly, but WhatsApp...
apple tv 4k design green

Apple Releases tvOS 15.5 for Apple TV HD and Apple TV 4K

Monday May 16, 2022 9:57 am PDT by
Apple today released tvOS 15.5, the fifth major update to the tvOS operating system that first launched in September 2021. tvOS 15.5 comes more than two months after the release of tvOS 15.4, an update that brought support for captive WiFi networks. tvOS 15.5 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. ‌‌‌‌‌‌Apple...