App Store Hits New Single-Day Revenue Record on New Year's Day With Customers Spending $322 Million

Following the news that iPhone sales were down during the month of December leading Apple to cut its guidance for Q1 2019, the company is aiming to soften the blow with some positive news.

Apple today announced that App Store customers set new worldwide spending records over the holidays, with App Store purchases hitting $1.22 billion between Christmas Eve and New Year's Eve.

appstoreappleholidayrecord
On New Year's Day specifically, customers spent over $322 million on App Store purchases, setting a new single-day record.

"The App Store had a record-breaking holiday week and New Year's Day. The holiday week was our biggest week ever with more than $1.22 billion spent on apps and games, and New Year's Day set a new single-day record at more than $322 million," said Phil Schiller, Apple's senior vice president of Worldwide Marketing. "Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world, the App Store finished off an outstanding 2018 and kicked off 2019 with a bang."

Gaming and self-care were the most popular app downloads and purchases during the holidays. Fortnite and PUBG were some of the most downloaded games over the holiday period, along with Brawl Stars, Asphalt 9, and Monster Strike.

According to Apple, the App Store drove its services category revenue to a new all-time record during the holiday quarter, with multiple Apple services that include the App Store, Apple Music, Cloud Services, Apple Pay and the App Store's search ad business setting new records.

With Apple selling fewer iPhones, the company is hoping investors will shift focus to other areas of its business. Apple in November said that it will no longer provide unit sales data for the iPhone, iPad, and Mac, but yesterday said other information, such as gross margin of services, will be provided.

Top Rated Comments

Kanyay Avatar
28 months ago
lol stock goes crashing so pr team goes nuts putting out good info about other stuff smh apple ya aint fooling anyone. even northwest sees thru this.
Score: 8 Votes (Like | Disagree)
seatton Avatar
28 months ago
The PR team and Timmy working really hard to get the stock price up to over $200 / s
Score: 7 Votes (Like | Disagree)
Wags Avatar
28 months ago
Exactly, trying to forget about their decisions. Invest in other areas? Like Mac OS and hardware. Ha ha. Apple just collects profit on everyone else’s work on the App Store. Maybe they should open up the vault and give us awesome products instead of bread crumbs year over year.
Score: 7 Votes (Like | Disagree)
Mars56 Avatar
28 months ago
I've bought maybe 3 total apps over the last five years. I'm surprised.
You are not the only person that uses Apple devices.
Score: 6 Votes (Like | Disagree)
JPack Avatar
28 months ago
We get it, Apple. Revenue in Services is growing.

The problem is hardware has plateaued and is expected to drop faster than Services can keep up. And Services relies on Apple hardware.

Not to mention there's a lot more competition against Apple Pay and Cloud Services.
Score: 5 Votes (Like | Disagree)
rtomyj Avatar
28 months ago
Exactly, trying to forget about their decisions. Invest in other areas? Like Mac OS and hardware. Ha ha. Apple just collects profit on everyone else’s work on the App Store. Maybe they should open up the vault and give us awesome products instead of bread crumbs year over year.
You, uh, don’t know what you’re talking about. Look up iOS SDK and realize Apple engineers made that.
Score: 4 Votes (Like | Disagree)

Top Stories

microsoft edge ios android

Bill Gates Says His Preference for Android Over iPhone is Due to Pre-Installed Software

Friday February 26, 2021 3:35 am PST by
Microsoft co-founder Bill Gates this week participated in his first meeting on Clubhouse, the increasingly popular invite-only conversation app, where he fielded a range of questions as part of an ongoing book tour. Gates was interviewed by journalist Andrew Ross Sorkin, and given that the Clubhouse app is currently only available on iOS, naturally one of the questions that came up was...
First Look Big Sur Feature2

Apple Releases macOS Big Sur 11.2.2 to Prevent MacBooks From Being Damaged by Third-Party Non-Compliant Docks

Thursday February 25, 2021 10:07 am PST by
Apple today released macOS Big Sur 11.2.2, the fourth update to the macOS Big Sur operating system that launched in November. macOS Big Sur 11.2.2 comes two weeks after the release of macOS Big Sur 11.2.1, a bug fix update. The new ‌‌‌‌macOS Big Sur‌‌‌ 11.2.2‌ update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences....
flat mbp 14 inch feature yellow

Redesigned 14-Inch MacBook Pro Expected to Feature Brighter Mini-LED Display With Slimmer Bezels and More

Thursday February 25, 2021 7:48 am PST by
Apple plans to unveil new 14-inch and 16-inch MacBook Pro models with Mini-LED-backlit displays in the second half of this year, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The report claims that Radiant Opto-Electronics will be the exclusive supplier of the Mini-LED backlight units, while Quanta Computer is said to be tasked with final assembly of the...
Top Stories 47 Feature copy

Top Stories: MacBook Pro, iMac, and AirPods Rumors, macOS 11.2.2, MagSafe Wallet Revisited

Saturday February 27, 2021 6:00 am PST by
March is right around the corner, and that means our first good opportunity for Apple product launches in 2021 as the company frequently has significant launches in March or April each year. We're hearing rumors about MacBook Pro, iMac, AirPods, and more, although many of these will be coming out at different times over the course of the year. This week also saw a macOS update to address a ...
maxresdefault

HomeKit Essentials Worth Checking Out

Saturday February 27, 2021 7:05 am PST by
HomeKit was slow to take off after its 2014 launch, but now that it's been around for seven years, there are hundreds of HomeKit products available, ranging from doorbells and speakers to TVs, lights, and cameras. In our latest YouTube video, we rounded up some of our favorite HomeKit products that we find most useful. Subscribe to the MacRumors YouTube channel for more videos. HomePod...
apple store macarthur center

Apple Store at MacArthur Center in Virginia Permanently Closing Following Years of Safety Issues at Shopping Mall

Thursday February 25, 2021 4:45 pm PST by
Apple today indicated that its retail store at the MacArthur Center shopping mall in Norfolk, Virginia will be permanently closing after over 14 years of business, although an exact closure date has yet to be announced by the company. Apple has assured that it will be offering all employees at the store other positions within Apple, and said that it looks forward to continuing to serve...
jon prosser imac 2021colors

Prosser: 2021 iMac to Come in Five Colors, Apple Silicon Mac Pro to Resemble 'Stacked' Mac Minis

Wednesday February 24, 2021 7:26 am PST by
Hit-and-miss leaker Jon Prosser has today alleged that the upcoming 2021 iMac models will offer five color options, mirroring the colors of the fourth-generation iPad Air, and revealed a number of additional details about the Mac Pro with Apple Silicon. In a new video on YouTube channel FrontPageTech, Prosser explained that the redesigned iMacs will come featuring options for Silver, Space ...
apple refurbished m1 mac mini

Apple Begins Selling Refurbished M1 Mac Mini

Thursday February 25, 2021 6:42 pm PST by
Apple today began selling certified refurbished Mac mini models with the M1 chip for the first time in the United States and Canada, with prices discounted by approximately 15 percent compared to brand new models as usual. For example, a refurbished Mac mini with the M1 chip, 256GB of SSD storage, and 16GB of unified memory is available for $759, compared to $899 brand new. Other custom...
mac mini developer transition kit photo feature

Apple Requiring Developers to Return DTK Mac Minis by March 31

Friday February 26, 2021 3:57 pm PST by
Apple today sent out emails to developers who are in possession of a Developer Transition Kit, asking them to return the machines by March 31. The Developer Transition Kits are Mac minis with A12Z chips that Apple provided for development purposes ahead of the release of the M1 Macs. Apple in the emails provided developers with shipping instructions, and plans to begin collecting the DTKs...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...