Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple AI Chief John Giannandrea Gets Promotion to Senior Vice President
Giannandrea joined Apple as its chief of machine learning and AI strategy in April 2018, stealing him away from Google where he ran Google's search and artificial intelligence unit.
At the time, Apple said Giannandrea would lead the company's AI and machine learning teams, reporting directly to Apple CEO Tim Cook. Giannandrea took over leadership of Siri and combined Apple's Siri and Core ML teams.
According to Apple's press release announcing the promotion, Giannandrea's team has focused on advancing and tightly integrating machine learning into Apple products, leading to more personal, intelligent, and natural interactions for customers while also protecting user privacy.
Apple CEO Tim Cook says that the company is "fortunate" to have Giannandrea at the helm of its AI and machine learning efforts.
"John hit the ground running at Apple and we are thrilled to have him as part of our executive team," said Tim Cook, Apple's CEO. "Machine learning and AI are important to Apple's future as they are fundamentally changing the way people interact with technology, and already helping our customers live better lives. We're fortunate to have John, a leader in the AI industry, driving our efforts in this critical area."Prior to joining Apple, Giannandrea spent eight years at Google, and in the time before that, he founded two companies, Tellme Networks and Metaweb Technologies.
Giannandrea's April hiring came amid ongoing criticism of Siri, which many have criticized for its shortcomings in comparison to AI offerings from companies like Microsoft, Amazon, and Google. Apple made serious strides improving Siri in 2018, building out the capabilities of the AI assistant with features like Siri Shortcuts in iOS 12.