Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Hunting for Next 'Breaking Bad', Interested in Violent Drama Starring Richard Gere
Apple is reportedly in negotiations to purchase the rights to Israeli drama series "Nevelot" (or, "Bastards"), which is described as a violent and mature drama series (via CNBC). Richard Gere could star in the adaptation, which is being written and created by "Homeland" creator Howard Gordon and "Law and Order: SVU" showrunner Warren Leight.
Image via Variety / Rex Features
Apple is said to be in a bidding war with Showtime, FX, and Amazon for the show, which revolves around two military veterans who go on a killing spree targeting young people, "because they believe today's kids don’t understand the sacrifices of their generation." Gordon and Leight would reformat the show for the American market, and potentially change the title.
Right now, all sides are said to still be in talks, and nothing is finalized. If certain agreements can't be reached -- like the budget -- then it has a risk of falling through.
Apple's interest in such a mature-themed series comes in stark opposition to previous reports we've heard about its upcoming string of TV shows. Most notably, in a September report The Wall Street Journal claimed that Apple would be unlikely to produce original content that contains gratiuitous sex, violence, profanity, or risqué storylines in an effort to avoid tainting its wider brand image.
Unless the entire concept of "Bastards" is changed, it appears like the show would include most, if not all, of those adult pieces of content. CNBC's report today suggests that Apple is on the hunt for its own "Breaking Bad", a show with a Mature Audiences rating that aired on AMC from 2008 through 2013.
Additionally, Apple is said to be looking for "different" content, as long as it has substance and isn't gratuitous. The search is said to be emphasizing unusual formats that won't fit in the traditional 30-minute and 60-minute time slots. The company is also experimenting with more advanced interactive and immersive content of some kind, but these plans are painted as a "long-term vision" for Apple's original content efforts, and not indicative of the more straightforward shows we'll see when everything first launches next year.
In one final tidbit from today's report, the long-in-production morning show drama starring Reese Witherspoon and Jennifer Aniston is said to be called "Top of the Morning," the same as the book it's based on. For a list of every show coming from Apple, check out our full Apple TV Roundup.
Apple is said to be in a bidding war with Showtime, FX, and Amazon for the show, which revolves around two military veterans who go on a killing spree targeting young people, "because they believe today's kids don’t understand the sacrifices of their generation." Gordon and Leight would reformat the show for the American market, and potentially change the title.
Right now, all sides are said to still be in talks, and nothing is finalized. If certain agreements can't be reached -- like the budget -- then it has a risk of falling through.
Apple's interest in such a mature-themed series comes in stark opposition to previous reports we've heard about its upcoming string of TV shows. Most notably, in a September report The Wall Street Journal claimed that Apple would be unlikely to produce original content that contains gratiuitous sex, violence, profanity, or risqué storylines in an effort to avoid tainting its wider brand image.
Unless the entire concept of "Bastards" is changed, it appears like the show would include most, if not all, of those adult pieces of content. CNBC's report today suggests that Apple is on the hunt for its own "Breaking Bad", a show with a Mature Audiences rating that aired on AMC from 2008 through 2013.
Additionally, Apple is said to be looking for "different" content, as long as it has substance and isn't gratuitous. The search is said to be emphasizing unusual formats that won't fit in the traditional 30-minute and 60-minute time slots. The company is also experimenting with more advanced interactive and immersive content of some kind, but these plans are painted as a "long-term vision" for Apple's original content efforts, and not indicative of the more straightforward shows we'll see when everything first launches next year.
In one final tidbit from today's report, the long-in-production morning show drama starring Reese Witherspoon and Jennifer Aniston is said to be called "Top of the Morning," the same as the book it's based on. For a list of every show coming from Apple, check out our full Apple TV Roundup.
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Top Rated Comments
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7 months ago
“Gordon and Leight would reformat the show for the American market, and potentially change the title.“
Oh no... but still.. fingers crossed.
Dont worry, we know you Americans are more afraid of naked breasts than you are of guns.
Oh no... but still.. fingers crossed.
cue the gun control and tv violence police...3....2...1...
Dont worry, we know you Americans are more afraid of naked breasts than you are of guns.
7 months ago
Imagine a politically correct version of Breaking Bad.
No swearing, no violence, all the characters balanced by race, religion and the 7 officially recognized genders...
Ought to be a hoot!
No swearing, no violence, all the characters balanced by race, religion and the 7 officially recognized genders...
Ought to be a hoot!
7 months ago
I thought Apple stated it was specifically looking for content that had limited sex and violence.
7 months ago
The show [...] revolves around two military veterans who go on a killing spree targeting young people, "because they believe today's kids don't understand the sacrifices of their generation."
Wtf Apple.
7 months ago
Didn’t Tim Cook just say violence has no place on Apple’s platforms?
only when its self serving as we've seen
7 months ago
No no Apple... if you want to succeed in this you don’t need a VERY famous actor (with all his baggage). Get someone who might be barely known, and get the best directors and writers. That’s where the juice is. If the actor becomes VERY famous, then you got a hit.
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There was plenty of sex in the 80’s movies...
[doublepost=1544126551][/doublepost]
No sex though, right?
If it’s acceptable entertainment for the workers, it’s got to promote aggression, war, violence, ideally over class & racial differences.
Just so long as it doesn’t have any of that dirty filthy love & sex.
The 80s are indeed back, and they’ve buried the summer of love and those meddlesome peaceniks once and for all.
There was plenty of sex in the 80’s movies...
7 months ago
I for one hope they will build on the family/kid friendly channel and omit the netflix copy. I have a family with young kids, I don't want violent tv shows. If I'm paying, it will have to be a family channel without profanity, nudity and violence. The world is funked up as it is, I don't need my kids to have it fed with a spoon.
And for those that want those kind of things, there is still netflix, cbs and what not.
Use parental controls are even actual parenting. I don't want people with kids dictating what content is available to me. this is great news Apple is going to produce content that isn't limited to G rated stuff.
7 months ago
I don’t know about anyone else, but when I think of “Violent Drama actors”, I think Richard Gere...o_O
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