Black Friday 2018: Best Deals on Apple's Latest iPhones and iPhone Accessories

Though the iPhone lineup was just refreshed in September and October with the iPhone XS, XS Max, and XR, carriers and third-party retailers are offering a selection of deals on the new smartphone.

Unfortunately, iPhone deals rarely come without strings attached, so to get one of these discounts, be prepared to purchase a device on a carrier installment plan and make sure to read all of the fine print when signing up.

iPhone XS, XS Max, and XR

Walmart has the best deal on the iPhone XS, XS Max, and XR, offering a $300 Walmart gift card with the purchase of one of these new devices. The iPhones must be purchased on a qualifying AT&T Next, Sprint, or Verizon device payment plan, ruling out T-Mobile.

iphone xs vs xr
Walmart's deal is valid in Walmart retail stores only, so you're going to need to venture out in Black Friday crowds to get it. Walmart opens at 6:00 p.m. on Thanksgiving Day.

If you prefer to shop at Target, you can get a $250 Target gift card with the purchase of an iPhone XS or XS Max on Verizon, Sprint, or AT&T. Once again, an activation plan is required, with 24 months of installment payments.

For those who want straight cash, Best Buy is offering a $150 discount on the iPhone XS, XS Max, and XR with qualified activation.

iPhone 8, 8 Plus, or X

Walmart also has the best deal on the iPhone 8, 8 Plus, or X, offering an even larger $400 Walmart gift card with the purchase of one of these devices. The iPhones must be purchased on a qualifying AT&T Next, Sprint, or Verizon device payment plan, ruling out T-Mobile.

iphone x vs 8 compare
As mentioned above, Walmart's deal is valid in Walmart retail stores only. Walmart opens at 6:00 p.m. on Thanksgiving Day.

For those who prefer to shop at Target, the retailer is offering a $150 Target gift card with the purchase of a device on a Verizon, Sprint, or T-Mobile activation plan.

If you want a straight cash discount, Best Buy is offering a $200 discount on the iPhone X with qualified activation.

Apple's iPhone Deals

Apple is offering a $50 Apple Store gift card with the purchase of a SIM-free iPhone 8, iPhone 8 Plus, iPhone 7, or iPhone 7 Plus starting Black Friday through Cyber Monday. The deal does not apply to the iPhone XS, iPhone XS Max, or iPhone XR, purchases via the iPhone Upgrade Program, or carrier-locked iPhones.

The deals are available via Apple.com, by phone at 1-800-APPLE, and at Apple Stores in the United States. Gift card values vary in other participating countries.

Carrier Deals

There are specific carrier deals on some of Apple's newest iPhones as well, for those who prefer going with a carrier discount.

T-Mobile

T-Mobile is offering the iPhone XR at no cost when activating two lines and trading in an eligible smartphone.

Verizon

With the purchase of an iPhone XR, XS, XS Max, or X, Verizon is offering a $100 discount for existing customers and a $300 discount when adding a new line. A trade-in of an older device is required, and the phone must be purchased on a device payment plan.

Sprint

Sprint is offering a free iPhone XR with the lease of an iPhone XS, XS Max, or X. The deal requires two new lines or one new and one upgrade, along with an 18-month lease.

Deals on iPhone-Related Accessories

More Black Friday Deals

We've got Black Friday deals on Apple's entire product lineup along with a long list of sites that are offering additional discounts on accessories, so for a full list of everything that you can get at a discount today, make sure to check out our full Black Friday roundup. See additional discounts on the iPad that are worth sharing? Make sure to mention them in the comments and feel free to email us at tips@macrumors.com.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Related Forum: Community Discussion

Popular Stories

iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 26 Screens

Here Are All the iOS 26 Features That Require iPhone 15 Pro or Newer

Thursday June 12, 2025 4:53 am PDT by
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence. The following features are powered by on-device large language models and machine...
apple beta 26 lineup

Apple 'Sherlocked' These Apps at WWDC 2025

Wednesday June 11, 2025 7:14 am PDT by
Apple at WWDC previewed a bunch of new features coming in its updated operating systems, but certain changes will have been met with dismay by third-party developers who already offer apps with equivalent or similar features. In other words, their product has been "sherlocked" by Apple. When Apple creates an app or a feature that has functionality found in a third-party app, it is referred...
iOS 26 on Three iPhones

Hate iOS 26's Liquid Glass Design? Here's How to Tone It Down

Wednesday June 11, 2025 4:22 pm PDT by
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look. Apple has multiple Accessibility options that ...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
maxresdefault

Everything Apple Announced at WWDC 2025 in 10 Minutes

Monday June 9, 2025 5:21 pm PDT by
At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before. Subscribe to the MacRumors YouTube channel ...
CarPlay Liquid Glass Dark

Apple to Let iPhone Users Watch Videos on CarPlay Screen While Parked

Thursday June 12, 2025 6:16 am PDT by
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles. iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...

Top Rated Comments

Jim Lahey Avatar
86 months ago
I understand the business model here but I’m sorely disappointed that they’re not offering any deals whatsover on their newest hardware.

I’m normally pragmatic about Apple’s pricing. Many would perhaps righty label me as a fanboy, but even I’m starting to feel like Apple are mugging me off. The only reason I haven’t bought the XS Max and 11” iPad is the prices, and I normally just pay whatever is necessary. As such, I was hoping that Black Friday would make these devices just a little more accessible, but in fact it’s amplified the feeling that they’re gouging me on price for the new products.

If I feel like this about Apple, then perhaps it really is time for them to start reconsidering their sales strategy. They are an amazing company and I still love their software and hardware, but I think they need to reign in the hubris somewhat. Two sales lost to a fanboy through overpricing can’t be a good thing if others are feeling similar.

Guess I’ll skip this year.
Score: 7 Votes (Like | Disagree)
richmondhill Avatar
86 months ago


If I feel like this about Apple, then perhaps it really is time for them to start reconsidering their sales strategy. They are an amazing company and I still love their software and hardware, but I think they need to reign in the hubris somewhat. Two sales lost to a fanboy through overpricing can’t be a good thing if others are feeling similar.

Guess I’ll skip this year.
Yup, that exactly describes me. I love the Apple environment, but in practice, all our Apple stuff is aging. Every year small incremental improvements overcast by larger price increases. Used to regularly spend many $thousands each year with Apple. But for 5 years now all we've bought have been Time Capsule upgrades....a useful integrated product they've now discontinued. And then there's the stupid stuff: like having no headphone jack on the phone and the iPad Pro (and then not putting a lightning connector on the Macs) – a move that years later has delivered zero benefit, and has been emulated by no one. The lack of touch screens on Mac. The Touch Bar toy. The lack of a serious operating system for large screen ios devices. The list goes on. Yes these are nits; I can swallow the lack of headphone jack, but not when the price has been jacked up for really very little other improvement.
Score: 4 Votes (Like | Disagree)
Baymowe335 Avatar
86 months ago
I'd rather purchase a sim-free model from apple, than from walmart. But that's me.
Walmart's deal will still be eroding their own margin, not Apple's...so this isn't Apple lowering prices as some have said.
Score: 2 Votes (Like | Disagree)
Velin Avatar
86 months ago
The Wal*Mart $400 gift card on iPhone 8/X would be an o.k. deal, but the "plan" requirement makes it a no.
Score: 1 Votes (Like | Disagree)
LessO2 Avatar
86 months ago
The lengthy catches for all these "deals" are ridiculous.
Score: 1 Votes (Like | Disagree)
imageWIS Avatar
86 months ago
I'd rather purchase a sim-free model from apple, than from walmart. But that's me.
+1. I bought my Xs SIM free (replaced a 6s) and wouldn't have had it any other way.
Score: 1 Votes (Like | Disagree)