Twitter is reportedly planning to remove "likes" from the social media platform as its CEO Jack Dorsey told employees at an in-house event last week that he was "not a fan of the heart-shaped button," and that it would be eliminated "soon" (via Variety). In a Tweet, the Twitter Communications team said it is "rethinking everything" about the platform to incentivize healthy conversation, neither confirming nor denying the rumor.

mr twitter likes rip
The removal of the like button is said to be aimed at improving the quality of debate on Twitter, preventing people from showing favoritism in a tweet thread by liking the comments they agree with. Everything else in terms of tweet interaction appears to be staying intact, however, so users can expect retweets and replies to look the same as they currently do if the like button disappears.

It has now been three years since Twitter first rebranded "stars" and "favorites" to "hearts" and "likes." At the time, the company said that the original star system was "confusing" for new users and that hearts would be more straightforward. Since then, Twitter has come under fire for its lax responses to certain user harassment claims and safety practices in its tweet threads, leading to privacy updates and reporting features.

More recently, the company confirmed that it will bring back the classic reverse chronological timeline as an option for users. Over the years, Twitter has introduced a curated timeline that mixes in ads, Tweets liked by friends, follower recommendations, and more, instead of the original and simple reverse chronological list of tweets. The return of the reverse chronological timeline will kick off as a test for some users this fall.

Tag: Twitter

Top Rated Comments

Mac Fly (film) Avatar
36 months ago
I can think of another website which should probably do the same. The irony here is I will probably receive likes for this.
[doublepost=1540826406][/doublepost]
How about dislikes?
Same thing.
Score: 29 Votes (Like | Disagree)
jona2125 Avatar
36 months ago
I will never understand how you can expect “healthy conversation” in an open forum.
Score: 19 Votes (Like | Disagree)
jarman92 Avatar
36 months ago
Are Facebook and Twitter competing to be the most unscrupulous and tone-deaf company on the planet? Sure seems like it. They should probably focus on removing literal Nazis and credible threats of violence from their platform instead of stupid **** like this.
Score: 16 Votes (Like | Disagree)
JoEw Avatar
36 months ago
This seems like a big step backward in terms of interaction with the timeline.
Score: 15 Votes (Like | Disagree)
FelixDerKater Avatar
36 months ago
How about dislikes?
Score: 14 Votes (Like | Disagree)
lunarworks Avatar
36 months ago
Yup. That's gonna fix it.
Score: 12 Votes (Like | Disagree)

Top Stories

Flat 2021 MacBook Pro Mockup Feature

Unreleased Apple Macs and Apple Watches Listed in Eurasian Database Ahead of Fall Product Launches

Monday August 2, 2021 9:34 am PDT by
Apple is preparing for a slew of fall product launches according to new filings that showed up today in the Eurasian Economic Commission database. There are listings for new Mac and Apple Watch models, all of which have previously unknown model identifiers that indicate that they're upcoming devices. There are six new Apple Watch identifiers, including A2473, A2474, A2475, A2476, A2477, and...
ifixit iphone12 mini

Apple to Make Space for Larger Batteries in iPhones, iPads, and MacBooks By Adopting Slimmer Peripheral Chips

Monday August 2, 2021 2:12 am PDT by
For future iPhones, iPads, and MacBooks, Apple plans to use smaller internal components in an effort to increase the size of the device's battery, according to DigiTimes. Image Credit: iFixit Specifically, Apple plans to "significantly increase the adoption" of IPDs or integrated passive devices for the peripheral chips in its products. These news chips will be slimmer in size and allow for...
Apple watch series 5 new case material made of titanium 091019

Titanium Apple Watch Series 6 Models Currently Widely Unavailable

Sunday August 1, 2021 6:21 am PDT by
Models of the Apple Watch Series 6 with titanium cases part of the "Apple Watch Edition" collection is currently widely unavailable for pick-up in several of Apple's retail stores in the United States and is unavailable entirely for delivery in major markets. Noted by Bloomberg's Mark Gurman in the latest edition of his "Power On" newsletter, titanium models of the Apple Watch Series 6,...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...
magic keyboard touch id

Apple Makes Magic Keyboard With Touch ID Available for Separate Purchase

Tuesday August 3, 2021 5:22 am PDT by
Apple has made the Magic Keyboard with Touch ID, which previously was only available with the purchase of the new 24-inch iMac, available for purchase individually for $149. Apple also retails the Magic Keyboard with Touch ID and a numeric keypad for $179. A standard Magic Keyboard without Touch ID or a numeric keypad is available for $99, and a new Magic Trackpad for $129. One major...
themorningshowcarrell

Apple Decided Not to Buy Reese Witherspoon's 'Hello Sunshine' Media Company

Monday August 2, 2021 2:02 pm PDT by
Reese Witherspoon's media company "Hello Sunshine" recently courted various buyers, and while Apple was one of parties interested in buying Hello Sunshine, the Cupertino company did not end up going through with the purchase. Hello Sunshine was valued at around $900 million thanks to its involvement in popular series like The Morning Show," "Big Little Lies," and "Little Fires Everywhere,"...
COVID19 Digital Wallet Apple Wallet

Australian Government Now Offering COVID-19 Digital Vaccination Certificates for Apple Wallet

Monday August 2, 2021 12:04 am PDT by
The Australian government has introduced support for adding COVID-19 vaccination digital certificates to Apple Wallet via the Express Plus Medicare app on iOS. Image credit: Tap Down Under As spotted by Tap Down Under, users who have received two doses of either the AstraZeneca or Pfizer vaccine now have access to the digital certificate through their Medicare online account or via the Medica...
mac pro new graphics

Apple Introduces New High-End Graphics Options for Mac Pro

Tuesday August 3, 2021 7:34 am PDT by
Apple today began offering new high-end graphics upgrade options for both the tower and rack versions of the Mac Pro desktop computer. This comes on the same day that Apple started selling the Magic Keyboard with Touch ID on a standalone basis. As noted by CNN Underscored's Jake Krol, the Mac Pro can now be configured with new AMD Radeon Pro W6800X, W6800X Duo, or W6900X graphics when...