Human Curation Sets Apple News Apart From Algorithm-Focused News Sources Like Google and Facebook

In a new report by The New York Times today, Apple let a reporter take a glimpse inside the human curation process of its Apple News service. The article looks into Apple's news strategy (which is focusing less on algorithm-led news curation like its rivals), the service's future integration with Texture magazine subscriptions, and its issues with ad revenue.

Providing context, the NYT explains how the rise of Google and Facebook came with news delivery that was driven in part by algorithms. While this enabled the companies to point users towards millions of articles, boosting clicks and shares and driving traffic to various sites, the process ended up sometimes emphasizing articles that were sensational, misleading, highly partisan, or simply false. Although both Facebook and Google have now highlighted methods to fight back against "fake news," some view it as too little too late, and now Apple is taking a different approach.

apple news NYT

Apple News editor in chief Lauren Kern via NYT

With Apple News, users can select the publishers they like the most, as well as interests like tech or entertainment, and Apple will surface relevant articles every day. The human curation aspect of Apple News comes on the app's main screen: every top article you see is hand selected every day by the company's editors. According to Apple News editor in chief Lauren Kern, "There is this deep understanding that a thriving free press is critical for an informed public, and an informed public is critical for a functioning democracy, and that Apple News can play a part in that."

Following the events of the 2016 presidential election and revelations about Russian spies using algorithm-focused news curation sites to spread misinformation, Apple "remained convinced of the benefits of people."

“We are responsible for what’s in there,” Roger Rosner, Apple’s chief of apps and Ms. Kern’s boss, said about Apple News. “We’re not just going to let it be a total crazy land.”

Kern joined Apple from New York Magazine, and now leads around 30 journalists located across Sydney, London, New York, and Silicon Valley. Among hundreds of pitches from various publishers, the team picks five stories that sit atop Apple News every day, the top two of which also appear in the Apple News widget.

In the interview, Kern explains that there are just some stories that don't pass "the smell test," which has led Apple to avoid covering certain events that were heavily shared across Google News, Facebook, and Twitter. In one example, Apple News did not run a story posted by ABC News concerning the Robert Mueller investigation. As an explanation, Kern explained that the Apple News team's methods can't be "baked into an algorithm."

The main concern brought up in regards to human editors are their potential bias toward certain political coverage. In response, Kern says that bias can be baked into an algorithm's code, and that humans offer far more subtly in the decision making process of sharing the news.

Ms. Kern criticized the argument that algorithms are the sole way to avoid prejudice because bias can be baked into the algorithm’s code, such as whether it labels news organizations liberal or conservative. She argued that humans — with all their biases — are the only way to avoid bias.

“We’re so much more subtly following the news cycle and what’s important,” she said. “That’s really the only legitimate way to do it at this point.”

Some publishers remain concerned with Apple News' future, particularly because of Apple's ad revenue policies. For one, readers on Apple News stay inside of Apple's app for the most part, curbing ad revenue for the publisher of the article and limiting data from direct clicks to the sites. While publishers can sell ads on their stories in Apple News, most say the process is complicated and that advertiser interest was low because of the lack of consumer data.

Some were optimistic that Apple could be a better partner than other tech giants, but were leery of making the company the portal to their readers. “What Apple giveth, Apple can taketh away,” said Bill Grueskin, a Columbia University journalism professor and a former editor at The Journal, Bloomberg and other publications. Once readers are trained to get their news from Apple, he said, news organizations will realize: “You’re at the mercy of Apple.”

Looking to the future, Apple next plans to integrate a magazine subscription service -- acquired through Texture -- into Apple News. When asked about Apple potentially reporting the news itself and not just curating it, Apple's chief of apps Roger Rosner said, "We don't talk about future plans, but that's certainly not what we set out to do." Asked for further clarification, Rosner responded, "Who knows?"

While concerns over ad revenue and the app's future remain, many publishers were positive about Apple News when asked about their opinion of the service. New York Magazine chief product officer Daniel Hallac noted that traffic from Apple News had doubled since last December, as Facebook dropped and Google remained the dominant source of the site's traffic. Looking at the growth, Hallac said that he's "optimistic about Apple News."

To read the full story, head over to The New York Times: "Apple’s Radical Approach to News: Humans Over Machines"

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

now i see it Avatar
56 months ago
Let mama Apple tell you what you should hear. All these news conglomeration sites (Apple News included) are filters. If you want to look at the world through someone else's filter, knock yourself out.
If not - maybe just go to the sources you trust?
Score: 41 Votes (Like | Disagree)
motm95 Avatar
56 months ago
I am sure Apple's News editors are good people who honestly believe they are presenting a fair and unbalanced cross-section of news, but I highly doubt it really works out that way.
Score: 40 Votes (Like | Disagree)
WaxedJacket Avatar
56 months ago
Is anyone skeptical of someone having the power of showing you what you see in the news?

Score: 31 Votes (Like | Disagree)
212rikanmofo Avatar
56 months ago
First thing I did when using Apple News is block fake news MSM sources like NYT, The Washington Post, Buzzfeed, CNN, Times, etc.
Score: 29 Votes (Like | Disagree)
lec0rsaire Avatar
56 months ago
First thing I did when using Apple News is block fake news MSM sources like NYT, The Washington Post, Buzzfeed, CNN, Times, etc.
If you really do this then you have no idea about what is happening in the world. With the exception of CNN and Buzzfeed, the NYT and WaPo are primary sources not aggregators. They write the articles that everyone else will reference or modify when writing their own version. I would include the WSJ as well.

You have a choice. You can either live in the real world or you can live in a fantasy parallel universe thinking that everything is a conspiracy. If you don’t want centrist/center-left politics then don’t read their political articles. All will be labeled “opinion.” Politics is just a fraction of news content.
Score: 23 Votes (Like | Disagree)
kurosov Avatar
56 months ago
And yet the “spotlight” section is always full of the most worthless crap I never want to read, can’t be disabled and often has a big red dot annoyingly indicating some new crap.
Score: 20 Votes (Like | Disagree)

Popular Stories

iphone 15 pro wifi 6e

Internal Apple Document From Leaker 'Unknownz21' Confirms Wi-Fi 6E Will Be Limited to iPhone 15 Pro Models

Friday January 27, 2023 10:01 am PST by
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans. Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 8 Features

Friday January 27, 2023 2:11 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
top stories 28jan2023

Top Stories: iOS 16.3 Released, iPhone 15 Pro Rumors, macOS Tips and Tricks, and More

Saturday January 28, 2023 6:00 am PST by
Following last week's hardware announcements, this week saw the actual release of several of the new products as well as operating system updates bringing new features and bug fixes across Apple's platforms. This week also saw some fresh rumors about the iPhone 15 lineup and Apple's upcoming AR/VR headset, while we shared some tips to help you get the most of your macOS experience, so read...
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
maxresdefault

Hands-On With the New M2 Max MacBook Pro

Thursday January 26, 2023 12:14 pm PST by
New 14-inch and 16-inch MacBook Pro models with the latest M2 Pro and M2 Max chips are available in Apple retail stores and are already in the hands of customers, and we picked up one of the new M2 Max machines to answer all of the questions MacRumors readers considering a purchase might have. Subscribe to the MacRumors YouTube channel for more videos. Yesterday, we asked MacRumors fans on...
iPhone 15 General Mock Feature

Kuo: iPhone 15 Models to Adopt Wi-Fi 6E

Thursday January 26, 2023 5:09 pm PST by
The upcoming iPhone 15 models that are set to be introduced later in 2023 will adopt the Wi-Fi 6E standard, according to Apple analyst Ming-Chi Kuo. In a note about Apple's work on a Wi-Fi chip, Kuo said that the company will upgrade the iPhone 15 to Wi-Fi 6E. Apple is already using Wi-Fi 6E for the 11 and 12.9-inch iPad Pro models introduced last year, along with the new Mac mini and...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Expected to Feature Wi-Fi 6E Like Latest Macs and iPad Pro

Wednesday January 25, 2023 5:39 pm PST by
The iPhone 15 will support Wi-Fi 6E, according to a research note shared this week by Barclays analysts Blayne Curtis and Tom O'Malley. The analysts did not specify whether the feature will be available on all models or limited to the Pro models. Apple has added Wi-Fi 6E support to a handful of devices so far, including the latest 11-inch and 12.9-inch iPad Pro, 14-inch and 16-inch MacBook...