78% of Teens Surveyed Own an iPhone, 82% Plan to Purchase

The iPhone's popularity among teens continues to grow, according to new data gathered by investment firm Piper Jaffray for the fall edition of its semiannual U.S. teen survey.

78 percent of teens surveyed own an iPhone, up two percent from the spring 2017 survey conducted earlier this year. 82 percent of teens said their next smartphone will be an iPhone, the highest amount of interest ever noted in one of these surveys.

teeniphoneownership
This jump in interest can perhaps be attributed to the 2017 iPhone lineup, which includes the iPhone X with an edge-to-edge display and a TrueDepth camera for facial recognition purposes.

Teen interest in the Apple Watch is also up, and 17 percent of teens surveyed said they plan to buy an Apple Watch in the next six months, up from 13 percent in spring 2017.

teensurveyapplewatch
Piper Jaffray says the survey is a "positive point" on iPhone 8 demand and iPhone X demand, and increasing interested in the Apple Watch.

teensurveymusic
Apple Music also made an appearance in the survey, gaining share alongside Spotify and YouTube as teens move away from streaming services like Pandora.

On-demand music services like Spotify, YouTube, and Apple Music (30%, 20%, and 17%) continue to gain market share among teens, as more traditional platforms and Pandora continue to lose share.

Piper Jaffray's fall 2017 teen survey covered 6,100 teens across 44 states in the United States with an average age of 15.9 years.

Top Rated Comments

0007776 Avatar
52 months ago
Are that many kids parents actually buying them new phones? I get handing your old iPhone down, but I have a hard time imagining that that many parents are willing to spend $1000 on a phone for their kid to check Facebook.
Score: 21 Votes (Like | Disagree)
Candlelight Avatar
52 months ago
"Son, you need to learn the importance of money. Now here's your new iphone which cost me a month's salary".
Score: 18 Votes (Like | Disagree)
BoneCollector Avatar
52 months ago
It's almost exclusively due to herd mentality -- people at that age especially want to fit in and not be missing out (making sure they have the same platform for iMessage, apps, etc).
Score: 13 Votes (Like | Disagree)
MrX8503 Avatar
52 months ago
I wish I had a phone at all when I was a teen. My parents never bought me a phone growing up and now that I'm an adult, I bought my mom an iPhone. Imagine that.
Score: 12 Votes (Like | Disagree)
HobeSoundDarryl Avatar
52 months ago
It's hard to believe these surveys that tell us X% of the population is switching to iPhone. If that were true, why does Android continue to take the biggest share of the mobile market?
Survey is to U.S. Teens only. There's an awful lot of NON U.S. Teens in the world, and an awful lot of people in the world living OUTSIDE the U.S.

Stats like "own an iPhone" is likely counting plenty of old, ancient, hand-me-down iPhones (as many posts in this thread support too). Owning an iPhone 4, 5, 6, 7 doesn't show up as new sales in market share measurements in the present. In other words, the market share reports are generally measuring & comparing present sales (over the last quarter or maybe over the last year), not counting old unit sales too (even those in use). I bet if they asked the same group of teens if they own an iPod, the percentage that own one would also be very large... and Apple quit selling them how long ago?

Not long ago, Apple themselves announced that they had sold their 1 billionth iPhone. Does that mean that 1 billion people in the world own an iPhone? No. How many iPhones have you owned? Each of those count. How many people around here have bought an iPhone every other year in the last 10? Every year? How many old iPhones in that tally are retired to a drawer? Or dumped into a landfill? Or long-since recycled? Spin can sound good. Dig deeper.

This survey is conducted by a firm that is a consistent Apple Fan. Can we really trust that it is an unbiased & objective survey? Survey- say- only Republicans about what they think of the Democratic platform and the numbers being against will be dramatic. Extrapolate that out to be able to imply that almost all Americans are against Democratic party ideals. Do the same with passionate Democrats and see the opposite outcome. Extrapolate that out to almost all Americans and apparently all Americans are against Republican ideals. Survey Pepsi people about Coke. Or Coke people about Pepsi. Survey Apple People about Windows and then Windows people about Apple. Magically, targeted (biased) surveys can yield impressive results to support a desired outcome or message. Note: I'm no insider at Piper, so this could be a completely unbiased survey, but Piper really pushes Apple (AAPL)- when have you ever seen a bearish call on AAPL by Piper? Can they do a survey that is unbiased when they are such fans (and consistency pushing the stock)?

This survey asked kids averaging 16 years old what do they have and what do they want. Odds are high that if any of them are getting new iPhones, it's parents buying them for them. When one is not actually having to earn the money to buy that something they say they want, it's pretty easy to wish for all kinds of stuff that you may never actually buy. For example, survey a bunch of young guys about what car they want and some will probably want a Lambo. Extrapolate that out and you can report that some surprisingly high percentage of all American young men want a Lambo. Then check back in 5 or 10 years later with them and see how many actually bought one.

Price can override wishing & hoping (with no money). If the 'rents give Junior/Juniette an Android instead, does the kid reject a new cell phone or maybe whine a little and then roll with it? Think back to when you were 16 and asked your parents for bigger (cost) things- maybe new car. Did they buy you the car you wanted? Latest & greatest new? Or did you maybe get some other, lessor & used car? Did you reject a car because you only wanted the specific one you coveted? Or did you take the one they purchased for you (because you probably were not out making the money to buy the one you longed for).

Lastly, Android is the OS driving all kinds of phones. iOS is exclusive to just a few models. That market share "war"(?) is long since lost, just as the computing OS share was dramatically lost when Microsoft licensed Windows to everyone while Apple opted to keep it's OS exclusively to it's own computer line. There's tons of phones (and computers) priced far below Apple products running Android (and Windows). Price rules for many, many consumers, here in the U.S. and with the approx. >95% of the people NOT living in the U.S. (and thus not counted in this survey).
Score: 9 Votes (Like | Disagree)
rjohnstone Avatar
52 months ago
Are that many kids parents actually buying them new phones? I get handing your old iPhone down, but I have a hard time imagining that that many parents are willing to spend $1000 on a phone for their kid to check Facebook.
Mine got a hand me down for her first one, and iPhone 4.
She then got a 5S (she paid for the phone, I covered the plan) and later and SE.
No way I'm handing a teenager a $1k phone. She broke the screen on the 5S and had to live with it until it was paid off.
She learned her lesson on the 5S and now has insurance on the SE.
Score: 9 Votes (Like | Disagree)

Top Stories

beats updater

Apple Officially Retires Beats Updater Utility in Favor of Over-the-Air Firmware Updates

Wednesday September 30, 2020 2:30 am PDT by
Apple has officially retired Beats Updater, the software utility that lets users update the firmware of their Beats Wireless headphones, earphones, and speakers. Beats Updater allows users to plug their Beats product directly into the USB port of their computer to check for firmware updates online, but with Apple's growing tendency to deliver over-the-air updates to wireless products via iOS ...
calculatorapp

iOS 11 Bug: Typing 1+2+3 Quickly in the Calculator App Won't Get You 6

Tuesday October 24, 2017 2:03 pm PDT by
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing. At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly. Due to...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
m1 imac orange

New iMac Tidbits: Headphone Jack on Side, Ethernet Port on Power Adapter, Spatial Audio and WiFi 6 Support, No SD Card Slot

Wednesday April 21, 2021 6:38 am PDT by
Apple yesterday announced a completely redesigned 24-inch iMac with the M1 Apple silicon chip. The new iMac, the first major redesign of the Mac desktop computer since 2012, has several changes compared to the previous generation. In the aftermath of the event, a few new features and tidbits may have slipped under the radar, so we’ve compiled this list of some of the less-talked-about...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
qualcomm snapdragon x60 5g

iPhone 13 Lineup Expected to Use Qualcomm's Snapdragon X60 Modem With Several 5G Improvements

Wednesday February 24, 2021 8:10 am PST by
Apple's next-generation iPhone 13 lineup will use Qualcomm's Snapdragon X60 5G modem, with Samsung to handle manufacturing of the chip, according to DigiTimes. Built on a 5nm process, the X60 packs higher power efficiency into a smaller footprint compared to the 7nm-based Snapdragon X55 modem used in iPhone 12 models, which could contribute to longer battery life. With the X60 modem, iPhone...