The Apple Watch Series 4 has multiple new watch faces for users to choose from, including Fire, Water, Liquid Metal, and Vapor faces that were custom-designed for Series 4 to interact with the edges of its larger display. Apple briefly showed off these faces during its September 12 keynote in Cupertino, but more information about the making of the watch faces has been shared today in a new behind-the-scenes video by Cool Hunting.

apple watch s4 lab

Left image via Cool Hunting

Alan Dye, vice president of user interface design at Apple, revealed that the visuals seen in each Fire, Water, Liquid Metal, and Vapor Apple Watch face were not rendered through a computer, but were shot using high resolution video capturing real fire, water, liquid metal, and vapor elements. The watch faces were captured in one of Apple's design labs, which can be seen in the video below.


Dye said that while the design team could have gone digital for the faces, they opted for the live effects recorded in a studio:

Talking to Alan Dye, Vice President of User Interface Design at Apple, about this particular project he shared that “it’s more of a story about the design team. We could have done this digitally, but we shot this all in a studio. It’s so indicative of how the design team works—bringing our best and varied talents together to create these faces.”

...When asked about how these face concepts were chosen Dye shared that “in terms of design in general, for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”

The visual faces aren't the only new watch faces on Series 4. You'll also be able to choose from the Infograph face, which supports up to eight complications, as well as a redesigned Modular watch face. watchOS 5 also has a few new watch faces, including one for the mindfulness app Breathe.

Apple Watch Series 4 launches tomorrow, September 21, and ahead of its debut reviews for the smartwatch have already emerged. Most reviewers say that this generation is definitely worth an upgrade if you're on an older model Apple Watch, thanks to the new screen, haptic digital crown, improved health tracking, speed, and more.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

Takeo Avatar
42 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”

And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
“I'm as proud of what we don't do as I am of what we do.”

― Steve Jobs
Score: 13 Votes (Like | Disagree)
linkmaster02 Avatar
42 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”



And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
One of the pillars of the user-centered design process is iteration, which means things will be changed, added, and discarded. I don't know where you're getting "design by committee" from that quote.
Score: 9 Votes (Like | Disagree)
Justanotherfanboy Avatar
42 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”



And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
Not trying to pick a fight- but you couldn’t be more wrong!
This comment seems to almost EXACTLY mimic Steve’s famous “1,000 no’s” comment:
https://www.goodreads.com/quotes/629613-people-think-focus-means-saying-yes-to-the-thing-you-ve
Score: 8 Votes (Like | Disagree)
keysofanxiety Avatar
42 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”



And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
Pretty sure that's exactly what Steve Jobs' mentality was. It's difficult to do everything and it takes more discipline and vision to remove features rather than add them - else you'll be left with some bastardised product which does everything okay but excels in neither.

These post-Jobs comments are ridiculous, especially when they directly contradict what he said. It just makes you look like you don't know what you're talking about. I'm weary of reading them.

EDIT: beaten to the punch.
Score: 5 Votes (Like | Disagree)
Takeo Avatar
42 months ago
Your language suggests to me that you attend many meetings. Not a criticism, just an observation.
Iteration doesn’t mean design by committee. Any designer, working solo or in a team, tries a ton of things before getting to something that works. That’s not design by committee. That’s just the design process. Design by committee is when you have a group non-designers (often managers) that know nothing about design all adding their useless opinions and expecting these opinions to be given equal weight. That’s not Apple.
Score: 5 Votes (Like | Disagree)
stanman64 Avatar
42 months ago
This is seriously cool.

I’m loving these behind the scenes videos Apple is putting out. I could watch a whole documentary on how Apple shoots things.
Score: 3 Votes (Like | Disagree)

Popular Stories

telsa cyberwhistle

Elon Musk Urges Customers to Buy 'Tesla Cyberwhistle' Instead of Apple Polishing Cloth

Wednesday December 1, 2021 4:01 am PST by
Tesla CEO Elon Musk has encouraged customers to buy the "Cyberwhistle" for $50 instead of Apple's much-discussed Polishing Cloth. The product page, which Musk shared on Twitter on Tuesday evening, offers a limited edition stainless steel whistle with the same distinctive design of the Tesla Cybertruck:Inspired by Cybertruck, the limited-edition Cyberwhistle is a premium collectible made from ...
iPhone SE Cosmopolitan Clean

New iPhone SE Reportedly on Track for Release in First Quarter of 2022

Tuesday November 30, 2021 8:08 am PST by
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March. As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...
maxresdefault

Five Features to Look Forward to in the 2022 MacBook Air

Tuesday November 30, 2021 1:51 pm PST by
In 2022, Apple is going to release an updated version of the MacBook Air with some of the biggest design changes that we've seen since 2010, when Apple introduced the 11 and 13-inch size options. In the video below, we highlight five features that you need to know about the new machine. Subscribe to the MacRumors YouTube channel for more videos. No More Wedge Design - Current MacBook...
2017 apple tv

Cyber Monday: Original Apple TV 4K Drops to $99.99 for Amazon Prime Members

Monday November 29, 2021 12:01 pm PST by
We've been tracking Apple product and accessory deals for Cyber Monday 2021 today, and now Woot is offering a solid discount on the previous generation 32GB Apple TV 4K. You can get this device in new condition for just $99.99 if you're an Amazon Prime member. Note that this sale will last for one day only. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
apple top apps games 2020

Apple Reveals the Most Downloaded iOS Apps and Games of 2021

Thursday December 2, 2021 12:05 am PST by
Along with naming its editorial picks for the top apps and games of 2021, Apple today shared charts for the most downloaded free and paid apps and games in the United States across 2021. The number one most downloaded free iPhone app was TikTok, followed by YouTube, Instagram, Snapchat, and Facebook. The top paid iPhone apps included Procreate Pocket, HotSchedules, The Wonder Weeks, and Touch...
Mac Notebook Upgrade Program

Apple Introduces New MacBook Upgrade Program for Business Partners

Monday November 29, 2021 7:38 am PST by
In association with CIT as the financing partner, Apple has launched a new Mac Upgrade Program for small businesses and Apple business partners that allow companies to easily distribute and upgrade their fleets of MacBooks at an affordable price to all of their workers. As outlined on CIT's website, shared by Max Weinbach, Apple Business Partners can distribute the 13-inch MacBook Pro,...
airpods prototype translucent

Transparent AirPods and 29W Power Adapter Prototypes Surface in Photos

Tuesday November 30, 2021 7:16 am PST by
Images of transparent prototype AirPods and a 29W Apple power adapter have been shared on Twitter by Apple device collector Giulio Zompetti. The prototypes, which appear to be either first-generation or second-generation AirPods, feature clear plastic along the stem and around the outer side of the earbud, with the normal white plastic on the inner side of the earbud. Transparent casings are ...
apple view concept right corner

Apple Planning to Replace the iPhone With AR Headset in 10 Years

Wednesday December 1, 2021 2:29 am PST by
Apple is planning to replace the iPhone with an augmented reality (AR) headset in 10 years, a process that is apparently due to start as soon as next year with the launch of a head-mounted device, according to a recent report. Concept render of Apple's rumored AR headset by Antonio De Rosa In a note to investors seen by MacRumors, eminent analyst Ming-Chi Kuo explained that "Apple's goal is...