The Apple Watch Series 4 has multiple new watch faces for users to choose from, including Fire, Water, Liquid Metal, and Vapor faces that were custom-designed for Series 4 to interact with the edges of its larger display. Apple briefly showed off these faces during its September 12 keynote in Cupertino, but more information about the making of the watch faces has been shared today in a new behind-the-scenes video by Cool Hunting.

apple watch s4 lab

Left image via Cool Hunting

Alan Dye, vice president of user interface design at Apple, revealed that the visuals seen in each Fire, Water, Liquid Metal, and Vapor Apple Watch face were not rendered through a computer, but were shot using high resolution video capturing real fire, water, liquid metal, and vapor elements. The watch faces were captured in one of Apple's design labs, which can be seen in the video below.


Dye said that while the design team could have gone digital for the faces, they opted for the live effects recorded in a studio:

Talking to Alan Dye, Vice President of User Interface Design at Apple, about this particular project he shared that “it’s more of a story about the design team. We could have done this digitally, but we shot this all in a studio. It’s so indicative of how the design team works—bringing our best and varied talents together to create these faces.”

...When asked about how these face concepts were chosen Dye shared that “in terms of design in general, for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”

The visual faces aren't the only new watch faces on Series 4. You'll also be able to choose from the Infograph face, which supports up to eight complications, as well as a redesigned Modular watch face. watchOS 5 also has a few new watch faces, including one for the mindfulness app Breathe.

Apple Watch Series 4 launches tomorrow, September 21, and ahead of its debut reviews for the smartwatch have already emerged. Most reviewers say that this generation is definitely worth an upgrade if you're on an older model Apple Watch, thanks to the new screen, haptic digital crown, improved health tracking, speed, and more.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

Takeo Avatar
34 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”

And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
“I'm as proud of what we don't do as I am of what we do.”

― Steve Jobs
Score: 13 Votes (Like | Disagree)
linkmaster02 Avatar
34 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”



And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
One of the pillars of the user-centered design process is iteration, which means things will be changed, added, and discarded. I don't know where you're getting "design by committee" from that quote.
Score: 9 Votes (Like | Disagree)
Justanotherfanboy Avatar
34 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”



And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
Not trying to pick a fight- but you couldn’t be more wrong!
This comment seems to almost EXACTLY mimic Steve’s famous “1,000 no’s” comment:
https://www.goodreads.com/quotes/629613-people-think-focus-means-saying-yes-to-the-thing-you-ve
Score: 8 Votes (Like | Disagree)
keysofanxiety Avatar
34 months ago
"...for every thing we do there’s probably 100 things we don’t do and that’s just part of the design process.”



And this, ladies and gentlemen and everyone else, is why post-Jobs Apple is what it is. Instead of a driving vision, everything is design by committee.

Can you imagine the endless meetings that went on for a year to pick out the final designs?
Pretty sure that's exactly what Steve Jobs' mentality was. It's difficult to do everything and it takes more discipline and vision to remove features rather than add them - else you'll be left with some bastardised product which does everything okay but excels in neither.

These post-Jobs comments are ridiculous, especially when they directly contradict what he said. It just makes you look like you don't know what you're talking about. I'm weary of reading them.

EDIT: beaten to the punch.
Score: 5 Votes (Like | Disagree)
Takeo Avatar
34 months ago
Your language suggests to me that you attend many meetings. Not a criticism, just an observation.
Iteration doesn’t mean design by committee. Any designer, working solo or in a team, tries a ton of things before getting to something that works. That’s not design by committee. That’s just the design process. Design by committee is when you have a group non-designers (often managers) that know nothing about design all adding their useless opinions and expecting these opinions to be given equal weight. That’s not Apple.
Score: 5 Votes (Like | Disagree)
stanman64 Avatar
34 months ago
This is seriously cool.

I’m loving these behind the scenes videos Apple is putting out. I could watch a whole documentary on how Apple shoots things.
Score: 3 Votes (Like | Disagree)

Top Stories

siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
pixel watch prosser leak

Google Pixel Watch Allegedly Leaks with Circular Design, Rumored to Launch in October

Monday April 12, 2021 2:49 am PDT by
Renders of Google's first smartwatch, codenamed "Rohan," have been shared by Jon Prosser, showing that Google plans to adopt a circular design for its flagship wearable watch. Prosser shared the renders in an episode of his YouTube show "Front Page Tech," in which he claims they were made based on marketing material he had seen from a source within Google. The renders show that the Pixel...
Google maps feaure green

Google Maps App for iOS Finally Updated After Four Months

Monday April 12, 2021 10:03 am PDT by
Following the completed rollout of App Privacy labels for its App Store apps, Google today updated the Google Maps app for the first time in four months. Apple in December began requiring all new app submissions and app updates to include App Privacy labels, detailing the data that is collected by the app so consumers know what they're sharing. Google didn't begin implementing App Privacy ...
AppleTV and HomePod Feature

Bloomberg: Apple Working on New Apple TV With Integrated HomePod Speaker and FaceTime Camera

Monday April 12, 2021 3:32 am PDT by
Apple is working on a combined Apple TV with HomePod speaker that has a camera for video calls through a connected television set, according to Bloomberg's Mark Gurman. From the report: The company is working on a product that would combine an Apple TV set-top box with a HomePod speaker and include a camera for video conferencing through a connected TV and other smart-home functions,...
samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
epic iap feature 3

Tim Cook Says App Store Would Become a 'Flea Market' if Third-Party Payment Systems Were Allowed

Monday April 12, 2021 9:41 am PDT by
In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies with Fortnite creator Epic Games. Notably, Cook said that Epic Games' desire for Apple to let developers offer their own payment systems in apps "would make the App Store a flea market":At the...
tim cook toronto star

Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking Transparency

Monday April 12, 2021 8:00 am PDT by
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. Ahead of App Tracking Transparency being enforced, Apple CEO Tim Cook has participated in a privacy-focused interview with the Toronto Star, telling the...
a13 bionic mockup

Apple Made Sudden Security Changes to its Chips in Fall 2020

Monday April 12, 2021 8:15 am PDT by
Apple made unusual mid-production hardware changes to the A12, A13, and S5 processors in its devices in the fall of 2020 to update the Secure Storage Component, according to Apple Support documents. According to an Apple Support page, spotted by Twitter user Andrew Pantyukhin, Apple changed the Secure Enclave in a number of products in the fall of 2020:Note: A12, A13, S4, and S5 products...
HomePod G4 Feature

Bloomberg: Future HomePod May Feature iPad Connected Via Robotic Arm to Track Users Around The Room During FaceTime Calls

Monday April 12, 2021 3:50 am PDT by
In a report outlining a possible Apple TV with a combined HomePod and camera, Bloomberg's Mark Gurman says that Apple is exploring a future high-end HomePod speaker that could include an iPad connected via a robotic arm that tracks and follows users around a room. From the report: The Cupertino, California-based technology giant, is also mulling the launch of a high-end speaker with a touch ...