Instagram today announced two major updates to the shopping feature in the Instagram app that's designed to allow users to make purchases directly from Instagram.

Shopping within Stories, a feature that began rolling out in June, is expanding to businesses across 46 countries. When watching Stories from brands, items that are featured can be tapped so you can learn more about them.

instagramshoppingexplore
Instagram is also adding a new Shopping channel in the Explore section of the Instagram app that's personalized to each individual user. The Shopping channel is located alongside other topic channels, and it will feature brands you follow and brands you might like.

The Shopping channel in Explore is rolling out to Instagram users starting today and will expand globally "over the coming weeks."

Instagram can be downloaded from the App Store for free. [Direct Link]

Top Rated Comments

Scottsoapbox Avatar
61 months ago
Because that's why I'm on Instagram: Shopping!
Score: 1 Votes (Like | Disagree)
341328 Avatar
61 months ago
Well done Facebook... you are improving humanity. Not.
[doublepost=1537224993][/doublepost]Houzz should be getting worried.
Score: 1 Votes (Like | Disagree)

Popular Stories

Google Assistant

Google I/O 2016: Assistant, Home, Allo, Duo, Android N, and More

Wednesday May 18, 2016 11:51 am PDT by
Google hosted its annual I/O developers keynote at the Shoreline Amphitheatre in Mountain View, California today, announcing multiple new products and services related to Android, search, messaging, home automation, and more. Google Assistant Google Assistant is described as a "conversational assistant" that builds upon Google Now based on two-way dialog. The tool can be used, for example,...