Apple Video Execs to Scope Out Movies at the Toronto International Film Festival

Apple executives in charge of the company's video efforts will be attending the Toronto International Film Festival this week to scope out potential movie acquisitions, reports Variety.

The site says that at least one of the top programming executives, which includes Jamie Erlicht and Zack Van Amburg, will be at the festival to look for new content that could fill out an upcoming entertainment service.

appletiff
The Toronto International Film Festival is set to kick off on Thursday, September 6, and it will run through Sunday, September 16. This will mark the first time that Apple executives have attended the film festival, and the company will be competing with at least one other TV giant -- Amazon. Amazon executives are also going to be attending the festival to look for new movies to pick up.

342 films are set to be shown off at the Toronto International Film Festival, with a list of content available on the website for the festival.

While Apple has more than a dozen original television shows that are in the works, it has thus far established few deals for movies.

In fact, we only know about one potential movie deal with Cartoon Saloon, a company that develops animated movies like "The Secret of Kells," "The Song of the Sea," and "The Breadwinner."

Rumors have suggested that Apple is planning to launch some kind of streaming television service in the future where all of the television shows are in the works will be available, and if Apple is aiming to compete with Netflix and Amazon, exclusive movie offerings will help to fill out its content catalogue.

There has, however, been no concrete information outlining exactly how Apple is going to distribute its original content, nor details on what a potential streaming service could cost if it is in the works, but we may learn more next year as the first of the TV shows is rumored to be debuting in March 2019.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
maxresdefault

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options...

Top Rated Comments

corebeliefs Avatar
89 months ago
So Apple cancels routers and monitors and other useful computing devices because it would split their attention. So they go into movies. Got it.
Score: 8 Votes (Like | Disagree)
ipedro Avatar
89 months ago
Well, that was eerie. I just walked my dog along King Street where the festival is being held and I noticed a group of men and a woman and one of them was wearing a blue Apple Park polo. I immediately thought that they might be Apple execs here for the festival. Then I came here and saw this news.
Score: 7 Votes (Like | Disagree)
wigby Avatar
89 months ago
Let's hope they skip film festivals and just buy original content.
How does one "just buy original content"? The films at these festivals are original content looking for distributors. Yes they are already made but not by big studios.
Score: 7 Votes (Like | Disagree)
ipedro Avatar
89 months ago
Update:

I'm almost certain that one of the people in the group of Apple executives that I saw was Zack Van Amburg, co-head of Apple worldwide video programming. Amburg came to Apple with Jamie Erlicht from Sony Pictures. Together, they're responsible for hits like Breaking Bad.



If it was indeed him, Apple is sending their A-Team to the Toronto International Film Festival. They're serious about TV. I can't wait for the Apple TV announcement.

I'm photographing the festival. Who else should I be on the lookout for? Eddie Cue? I doubt Tim Cook would be here.

Attachment Image
Score: 7 Votes (Like | Disagree)
DevNull0 Avatar
89 months ago
Let's hope they skip film festivals and just buy original content.
They tried that. We got carpool karaoke, planet of the apps, cult of Mac, and that awful fictionalized bio of Dre that pretended he wasn't a misogynistic woman-beater.

Apple sucks at original content.
Score: 6 Votes (Like | Disagree)
routine_analyst Avatar
89 months ago
This whole Apple Production Studio thing will go down in history as a mistake. Maybe not right now when Apple is seemingly unbreakable, but someday, when they think "damn, where did all our billions go?" and Tim Cook has gone off into politics.
Score: 5 Votes (Like | Disagree)