Video game designer Shigeru Miyamoto wants the gaming industry to stop "nickel-and-diming" users, and launch games at fixed prices (via Bloomberg).

nintendo on app store
As long as the upfront prices aren't too high, such "premium" games would create a more sustainable business model over the long term, Miyamoto says, seemingly referencing video games across mobile, console, and PC. The Super Mario creator made the comments during the Computer Entertainment Developers Conference on Wednesday in Yokohama, Japan.

“We’re lucky to have such a giant market, so our thinking is, if we can deliver games at reasonable prices to as many people as possible, we will see big profits,” Miyamoto said at the Computer Entertainment Developers Conference (CEDEC) on Wednesday in Yokohama, Japan.

Nintendo has tried both models on smartphones: in "Super Mario Run" it charged an upfront price of $9.99 to gain access to the full game, and in "Animal Crossing: Pocket Camp" and "Fire Emblem Heroes" it launched the games for free, with numerous opportunities for in-game purchases. Nintendo has previously said it prefers the pay-once structure of "Super Mario Run," but it still released two free-to-play apps in the year after that game launched.

Additionally, even one year after launch "Super Mario Run" had yet to reach an "acceptable profit point," while stories about revenue from the freemium games were consistently more positive. Miyamoto admits that the "Super Mario Run" model hasn't exactly been a success, but says the company will "continue pushing" the pay-once model forward in an effort to avoid freemium mobile games and promote a healthier, more "comfortable" development environment in the industry.

“I can’t say that our fixed-cost model has really been a success,” the usually candid Miyamoto said. “But we’re going to continue pushing it forward until it becomes entrenched. That way everyone can develop games in a comfortable environment. By focusing on bringing games to the widest range of people possible, we can continue boosting our mobile game business.”

Next, Nintendo will launch "Dragalia Lost" on iOS and Android in North America and Europe later this year, through a partnership with Japanese mobile developer Cygames. The payment structure of the game is unknown, but previous apps by Cygames have been reliant upon Japan's popular "gacha" system, which encourages players to spend real money on in-game currency that they can use to unlock random items.

In total, Nintendo's mobile game library includes the now-defunct "Miitomo," "Super Mario Run," "Fire Emblem Heroes," and "Animal Crossing: Pocket Camp." The next smartphone game inspired by a Nintendo property will be "Mario Kart Tour," expected to launch by March 2019.

Nintendo's new president, Shuntaro Furukawa, has said that mobile gaming will be a priority of his time leading the company, with plans to increase the output of smartphone games and launch a singular "game-changing" app that surges in popularity, akin to "Pokémon Go."

Top Rated Comments

jedwards87 Avatar
49 months ago
Please do. I hate freemium and refuse to play ones that are.
Score: 19 Votes (Like | Disagree)
honglong1976 Avatar
49 months ago
Great! Rid the world of freemium games.

But if you do pay once for a mobile game, at least allow the game to function without the need for an internet connection!
Score: 15 Votes (Like | Disagree)
rjp1 Avatar
49 months ago
After the way they didn’t allow family sharing for Mario Run - I will not buy any more games from them.
Score: 5 Votes (Like | Disagree)
brentsg Avatar
49 months ago
Between the micro transactions and the glut, I ignored the App Store years ago. I grab something like Vudu that I might need, but the days of buying neat new apps are loooong gone.
Score: 4 Votes (Like | Disagree)
ArtOfWarfare Avatar
49 months ago
Eh. The Switch made mobile gaming irrelevant for me. Anytime I'm available to play a game on my phone, I'd much rather play it on my Switch.

If I only have one hand available, I'd rather read news or facebook than try playing a game.
Score: 4 Votes (Like | Disagree)
Kaibelf Avatar
49 months ago
After the way they didn’t allow family sharing for Mario Run - I will not buy any more games from them.
That's fine. If you want them to develop a full (and new, not ported) quality game and charge you 2-10 dollars for group licenses, you aren't their target customer anyway. Good luck roping any other major game studio into it as well.
[doublepost=1535034936][/doublepost]
Eh. The Switch made mobile gaming irrelevant for me. Anytime I'm available to play a game on my phone, I'd much rather play it on my Switch.

If I only have one hand available, I'd rather read news or facebook than try playing a game.
Totally agree. Octopath Traveler could be on iOS i suppose, but the Switch experience would be very tough to beat. I thought Nintendo was about to die, and I'm thrilled they put out a system that was.... let's just say I wasn't convinced it would work.... but then backed it up with some of the best games I've played in the past 10 years (Odyssey, BotW, Xenoblade Chron 2). I find the switch experience (aside from the battery) far superior to any iOS gaming I've done.
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
EA Apple Maybe Feature

Apple Reportedly Talked With Electronic Arts About Potential Acquisition

Monday May 23, 2022 10:58 am PDT by
Apple is one of several companies that have held talks with Electronic Arts (EA) about a potential purchase, according to a new report from Puck. EA has spoken to several "potential suitors," including Apple, Amazon, and Disney as it looks for a merger arrangement. Apple and the other companies declined to comment, and the status of the talks is not known at this time, but Apple does have an ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...