Japan's Fair Trade Commission is investigating allegations that Apple pressured Yahoo Japan into pulling back from its Game Plus platform in the country, reports Nikkei.

Yahoo last fall submitted complaints about its Game Plus platform, a web-based service first launched in July 2017. Game Plus is designed to let users play games without needing to download a full app.

yahoogamesplus
52 companies were participating in Games Plus at launch, according to Nikkei, including major game makers like Square Enix, and Yahoo initially planned to expand the platform into other areas, like business software.

Yahoo cut its Game Plus budget last year and pulled back on promotions for the service. According to Yahoo, it did so because of "pressure behind the scenes from Apple." Such a platform competes with the App Store, where Yahoo also offers apps for sale.

Japan's Fair Trade Commission is said to be gathering information on the situation, which it says "may constitute interference in Yahoo's business prohibited by the Anti-Monopoly Act."

Nikkei says it's unclear how the investigation will proceed, as Japanese investment company SoftBank, a major Yahoo shareholder has stepped in to mediate. Companies also often hesitate to work with authorities, according to an attorney that spoke to Nikkei, which can make it difficult to prove wrongdoing.

Tag: Japan

Top Rated Comments

mi7chy Avatar
97 months ago
We've gone full circle.

Early mobile devices started out underspecced and not being able to render web sites properly then came about apps as helpers to display the web site in a simplified view. Now, devices are sufficiently powerful enough and mobile Chrome browser near parity with desktop version that the industry is shifting back to web apps with things like Android Go and web apps like code.org ('http://code.org').

I can see why companies that profit from locking down users to only their app store that take a % from sales and from expensive storage tiers would be very reluctant to adopt an open web app ecosystem without the need for local storage tiers.
Score: 2 Votes (Like | Disagree)
3304614 Avatar
97 months ago
I doubt it is even true, and yahoo is frankly responsible for years of managerial missteps going all the way back to Jerry Yang’s idiotic refusal of a Microsoft buyout.
Yahoo! is a malware company as far as I'm concerned, with both the Yahoo!-branded browser hijackers and the other malware that puts Yahoo! links everywhere on Windows PCs, which they must somehow be funding. Wouldn't be surprised if their iPhone app were malicious. Their stuff should be banned from every store.

If it were any company besides Yahoo! making these accusations, I might kinda believe them.
Yahoo! Japan was a separate company from Yahoo! They were separate companies with separate management teams. They shared the Yahoo! name and Yahoo! had a minority equity stake in Yahoo! Japan, but they were separate companies.

And I say "was/were/had" because Yahoo! doesn't even exist anymore. The old Yahoo! core assets are now part of Verizon and the non-core assets (including the Yahoo! Japan minority equity stake) are now part of the investment holding company Altaba.
Score: 2 Votes (Like | Disagree)
pipis2010 Avatar
97 months ago
('https://www.macrumors.com/2018/08/15/apple-japan-anti-competitive-investigation/')


Japan's Fair Trade Commission is investigating allegations that Apple pressured Yahoo Japan into pulling back from its Game Plus platform in the country, reports Nikkei ('https://asia.nikkei.com/Business/Companies/Apple-probed-in-Japan-over-anti-competitive-behavior').

Yahoo last fall submitted complaints about its Game Plus platform, a web-based service first launched in July 2017. Game Plus is designed to let users play games without needing to download a full app.



52 companies were participating in Games Plus at launch, according to Nikkei, including major game makers like Square Enix, and Yahoo initially planned to expand the platform into other areas, like business software.

Yahoo cut its Game Plus budget last year and pulled back on promotions for the service. According to Yahoo, it did so because of "pressure behind the scenes from Apple." Such a platform competes with the App Store, where Yahoo also offers apps for sale.

Japan's Fair Trade Commission is said to be gathering information on the situation, which it says "may constitute interference in Yahoo's business prohibited by the Anti-Monopoly Act."

Nikkei says it's unclear how the investigation will proceed, as Japanese investment company SoftBank, a major Yahoo shareholder has stepped in to mediate. Companies also often hesitate to work with authorities, according to an attorney that spoke to Nikkei, which can make it difficult to prove wrongdoing.

Article Link: Apple Facing Investigation in Japan Over Accusations of Anti-Competitive Behavior ('https://www.macrumors.com/2018/08/15/apple-japan-anti-competitive-investigation/')
That’s the kind of BS I don’t like from conglomerates like Apple and such unfair practices...so Apple isn’t a “saint” after all...
Score: 2 Votes (Like | Disagree)
Elijen Avatar
97 months ago
It forbids them from offering apps for the iPhone, so yes, it definitely contributed.
If their entire business plan was to break Apple App Store guidelines they deserve to fail.
Score: 1 Votes (Like | Disagree)
acorntoy Avatar
97 months ago
We've gone full circle.

Early mobile devices started out underspecced and not being able to render web sites properly then came about apps as helpers to display the web site in a simplified view. Now, devices are sufficiently powerful enough and mobile Chrome browser near parity with desktop version that the industry is shifting back to web apps with things like Android Go and web apps like code.org ('http://code.org').

I can see why companies that profit from locking down users to only their app store that take a % from sales and from expensive storage tiers would be very reluctant to adopt an open web app ecosystem without the need for local storage tiers.
That’s what makes this so interesting for me, Steve Jobs originally wanted web apps, and when it wasn’t working they switched. It looks like Apple got mad at them for doing what Apple originally wanted the iPhone to be.
Score: 1 Votes (Like | Disagree)
fairuz Avatar
97 months ago
[Edit: I didn't know Yahoo! Japan was a separate company from Yahoo!]

Yahoo! is a malware company as far as I'm concerned, with both the Yahoo!-branded browser hijackers and the other malware that puts Yahoo! links everywhere on Windows PCs, which they must somehow be funding. Wouldn't be surprised if their iPhone app were malicious. Their stuff should be banned from every store.

If it were any company besides Yahoo! making these accusations, I might kinda believe them.
Score: 1 Votes (Like | Disagree)

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...