A new article published last night by The Wall Street Journal takes a look into how accessibility-focused technology has the "potential to fundamentally change the mobility, employment and lifestyle of the blind and vision-impaired." The piece looks at advancements made by Apple, Amazon, Microsoft, Google, and other companies, including hardware and software like Amazon's Echo, Microsoft's Seeing AI app, and Apple's Siri.

One blind individual, Mike May, discussed using dedicated accessibility technology like Aira, which provides users with special glasses that connect them to a human representative in real time who proceeds to describe the user's surroundings to them as they move around. Aira ranges from $89 for 100 minutes per month to $329 for unlimited access per month.

apple vision accessibility
While important for blind users to have technology focused entirely on their daily needs, advocate Mark Riccobono pointed out that introducing accessibility into existing devices, like Apple does, "may be an even bigger need."

He points to the iPhone, which had accessibility built into it from the beginning.

“I can go down to the Apple store and pay the same price and triple-click the home button and I have VoiceOver,” says Mr. Riccobono, referring to a feature where the phone will describe aloud what is happening on the screen. “That’s built in, it’s great, it doesn’t cost a penny extra.”

Apple's devices have numerous features aimed at visually impaired users, including VoiceOver, display accommodations, the magnifier and zoom, resizable text options, and more. These features are available across the Apple ecosystem on iPhone, iPad, Mac, Apple Watch, and Apple TV. One user, Erik Weihenmayer, mentioned using Siri to send texts to family members, which is also a functionality of HomePod.

Of course, many of the voice-activated devices that have become powerful aids for the blind, such as Amazon’s Echo and Google Home, weren’t specifically designed for them, or with philanthropy in mind.

Mr. Weihenmayer, for example, uses Comcast ’s voice remote to find TV shows, Apple’s Siri to send texts and Amazon’s Alexa to cue up his favorite music.

The article ends with a focus on the next potential "life-changing" technology for the blind: the driverless car. Apple's own progress in this field is now reportedly focused entirely on an autonomous driving system that would be integrated into an existing manufacturer's vehicle.

As Apple works on an autonomous system to launch on a wide scale in the future, it has already ramped up self-driving initiatives around its corporate campuses, recently signing a deal with Volkswagen to use Volkswagen vans as self-driving shuttles to transport employees in the San Francisco Bay Area.

“Transportation can be a very large barrier in the lives of blind people,” impeding everything from employment to education, says Eric Bridges, executive director of the American Council of the Blind. “Having the ability to have one of these vehicles come and take you where you want to go, when you want to go, and not be constrained by the paratransit system or the fixed-route system,” promises a greater level of independence and freedom, he says.

Other companies have beaten Apple to market in this field, most notably including Alphabet's Waymo, which is planning an autonomous car service for a wide launch in 2018. For its part, Waymo says it will put audio tools and Braille labels in its self-driving cars so that blind riders can perform tasks like requesting the car to pull over or calling a Waymo operator.

For Apple, the company on May 17 highlighted a wide range of its accessibility features on its website in honor of Global Accessibility Awareness Day. The updated Apple.com accessibility page includes a short commercial from 2016 about real people with disabilities who use Apple products in everyday life, narrated by Sady Paulson, who uses Switch Control on a Mac.

Otherwise there are dedicated sections on the webpage for different types of disabilities, including Vision, Hearing, Physical and Motor Skills, and Learning and Literacy. At the top of the page Apple explains, "Technology is most powerful when it empowers everyone."

Top Rated Comments

macduke Avatar
80 months ago
Only $329/mo for someone to see for you? I’m not even blind but want to try this, lol. I wonder how long before machine learning can take over this task with just an app? This is something I had not even considered before.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature Purple

These 5 Features Will Make the iPhone 17 the Biggest Update in Years

Monday July 22, 2024 4:02 pm PDT by
The upcoming iPhone 16 models that we're expecting to see in September are going to be quite similar to the iPhone 15 models, but rumors suggest that Apple is making big changes in 2025. We've been hearing hints of an all-new device in the iPhone lineup, and it may be the most expensive iPhone Apple has offered to date. New 'Slim' Design Rumors have taken to referring to the new iPhone 17...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 4

Tuesday July 23, 2024 1:08 pm PDT by
Apple released the fourth beta of iOS 18 today, introducing small changes to a number of features throughout the operating system. There are no big additions in this beta, but Apple is continuing to refine existing settings and design choices. Apple plans to continue updating iOS 18 over the next few months, with the update set to be released this fall. We've rounded up all of the changes...
iPhone SE 4 Thumb 1

iPhone SE 4 Rumored to Launch Early Next Year With OLED Display, 48MP Camera, and More

Monday July 22, 2024 7:22 am PDT by
The fourth-generation iPhone SE will offer a series of major upgrades over the current model, the leaker known as "Ice Universe" claims. The information was listed in a post on Weibo, which also detailed the specifications of the iPhone 17 lineup. As previously rumored, the fourth-generation iPhone SE is expected to feature Face ID and USB-C, marking a major upgrade from current and previous ...
iPhone 17 Plus Feature Purple

iPhone 17 Rumored to Feature Mechanical Aperture

Tuesday July 23, 2024 9:32 am PDT by
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...